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Apriori Algoritm

The document discusses association rule learning, which is a machine learning method for discovering relations between variables in large databases. It identifies frequent itemsets called association rules consisting of an antecedent and consequent. The Apriori algorithm is used to calculate association rules between objects by analyzing transaction data and identifying item pairs that occur together above a minimum support threshold. An example applies the Apriori algorithm to transaction data to generate association rules between items that have a support of at least 50% and confidence of at least 75%. Four rules meeting these thresholds are identified.

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Ahsan Raza
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38 views11 pages

Apriori Algoritm

The document discusses association rule learning, which is a machine learning method for discovering relations between variables in large databases. It identifies frequent itemsets called association rules consisting of an antecedent and consequent. The Apriori algorithm is used to calculate association rules between objects by analyzing transaction data and identifying item pairs that occur together above a minimum support threshold. An example applies the Apriori algorithm to transaction data to generate association rules between items that have a support of at least 50% and confidence of at least 75%. Four rules meeting these thresholds are identified.

Uploaded by

Ahsan Raza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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DATA WAREHOUSING & DATA MINING

Lecture 17
Association Rule
Association rule learning
◦ It is an association algorithm.
◦ Association rule learning is a rule-based machine learning method for discovering
interesting relations between variables in large databases. ... It identifies frequent if-then
associations called association rules which consists of an antecedent (if) and a consequent
(then).
◦ (antecedent) A B (consequent)
◦ Relationship between items A and B is known as single cardinality.
◦ If a costumer buy A,B and C then cardinality usually increases accordingly.
Apriori algorithm
◦ Apriori algorithm refers to the algorithm which is used to calculate the association rules
between objects. It means how two or more objects are related to one another.
◦ Apriori algorithm is also called frequent pattern mining.

Market Basket Analysis


◦ It is one of the key technique used by the large retailers to uncover associations between items.
E.g. retailers are showing discount on eggs, so if the customer buys bread and butter he/she
must be encourage to buy eggs also.
Apriori algorithm

Support =

Confidence =

Lift =
Example
◦ For the following given transaction Dataset, Generate rules using Apriori Algorithm. Consider the values
as SUPPORT = 50% and CONFIDENCE = 75%

Transaction ID Item purchased


1 Bread, Cheese, Egg, Juice
2 Bread, Cheese, Juice
3 Bread, Milk, Yogurt
4 Bread, Juice, Milk
5 Cheese, Juice, Milk
Cont..
Create Frequent Item set and support

Item Pairs Frequency Support


Bread 4 4/5 = 80%
Cheese 3 3/5 = 60%
Egg 1 1/5 = 20%
Juice 4 4/5 = 80%
Milk 3 3/5 = 60%
Yogurt 1 1/5 = 20%

We have to consider only support greater then 50%, So Egg and Yogurt will be
discarded.
Cont..
2-Items candidate set and write their frequency

Items Frequency Support


(Bread, Cheese) 2 2/5 = 40%
(Bread, Juice) 3 3/5 = 60%
(Bread, Milk) 2 2/5 = 40%
(Cheese, Juice) 3 3/5 = 60%
(Cheese, Milk) 1 1/5 = 20%
(Juice, Milk) 2 2/5 = 40%
Cont..
3-Items candidate set and write their frequency
Bread, Juice, Cheese this is the only pair. We couldn’t consider because its support will be less than 50%
Generate Rule:

(Bread, Juice) 3 3/5 = 60%

1. Bread Juice 2. Juice Bread

1. Confidence = = × = = 75%

2. Confidence = = × = = 75%
Cont..
(Cheese, Juice) 3 3/5 = 60%

1. Cheese Juice 2. Juice Cheese

1. Confidence = = × = 100%

2. Confidence = = × = 75%
Rule 1: Bread, Juice = 75%
Rule 2: Juice, Bread = 75%
Rule 3: Cheese, Juice = 100%
Rule 4: Juice, Cheese = 75%

All these 4 rules(items association) are good.

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