Sybase IQ 15:

Smarter Analytics
Market movers know this…
For more than 40 years, IT focused on operational efficiency
• Using IT to automate front & back office operational systems
• Tremendous gains in operational productivity, but the
• Same technology consistently failed to meet needs of
decision-makers
Today, analytical excellence is the name
of the game
• Winners and losers are determined by
the quality of predictions and decisions
• Immediate access to information across
the enterprise is mandatory
• BI is an enabler to competitiveness
Enter the era of smarter analytics
No margin for error in a down economy
Flexibility
• Demand for BI has exploded
• Volume of data & number of users Security Speed
grow exponentially
• Deeper, more sophisticated
analysis needed Smarter
Analytics
• Flexible scalability required to Information
Manageability
manage growth & reduce risk Availability

Must overcome technology obstacles

• Unprecedented data & user volumes Economy Power
dragging analytical performance down
• Tuning, optimizing & maintaining large
transactional databases for analysis is
complicated and expensive
• Storage capacities growing faster than storage speeds
• CPU speeds increasing faster than memory or storage speeds
You’re looking for a new, smarter approach.
Sybase IQ 15 – powering smarter analytics
Independent
scale up / scale out

Flexibility

FIPS, Kerberos Query parallelism

Security Speed
and IPV6 support Advanced query algorithms

Smarter
Analytics
Large data loads
Information
Resource/utilities Manageability
Availability Direct loads from client
management
Multi-node loading

Economy Power

Flexible pricing model One-touch multiplex grid configuration

New SBE Edition Range partitioning
Cost savings Configurable table spaces
Green datacenter
Filling the ‘analytics gap’
Sybase IQ Scalability

Analytics Requirements Sybase IQ

Scalability of Traditional Solutions

i ons Analytics
st
ue Capability
Systems Scalability

Q Gap
her
oug ata
T D
re
Mo
re U sers
Mo

Projected
Potential Analytics
Scaling
Capabilities

Industry Evolution
Challenges in today’s business environment
As the capability gap widens, three critical
Analytics Capability
analytics challenges emerge for businesses tio
ns

that depend on accurate and timely answers Required

gh
er
Qu es

in order to deliver results and stay

u
Available To ata
o re D
M
competitive. More
User
s

Businesses lose market share and

competitive advantage, and face steep
losses of opportunity because:

Decision-makers don’t get the answers they need

Answers are drawn from incomplete information
Overly complex analytics environments can’t respond nimbly to the ever-
changing demands of the business

These organizations need faster, more accurate answers delivered to all their
decision-makers, from all their information, on their terms.
Decision-makers don’t get the answers they need
Problem: Decision makers are asking more, and increasingly complex questions of the organization’s data;
analytics infrastructures can’t keep up

Query Performance Query Performance

Required Required
Business Downside: Missed sales, Sybase IQ 15 closes the query
Available lost market share, increased risk performance gap Available

Only Sybase IQ 15 can close

that gap by providing…

Examples: Business Benefits:

“We need to find customer
Extensive Parallel Faster answers to critical
buying patterns across our
Query Processing questions, enabling just in
clients’ multi-channel outlets.
time decision-making based
We need answers instantly.”
on all needed data.
“In 2006, I could complete
Decision-making keeps up
my CDR analysis in 20
with data growth and new
seconds. Today, with twice Smart Resource requirements for increasing
as much data, it takes me Utilization
complex analysis
five minutes. What will
happen in 2010?” Market position is protected /
extended.
“The number of products in
my portfolio is growing every New opportunities are
month; I am struggling to Comprehensive opened
Metadata Utilization
keep up with the analysis
across my entire line of
products”
Answers are drawn from incomplete information
Problem: Decision makers want to make decisions on fresh information that is seconds old, but also comparative to
information that traces back to months and even years

Information Readiness Information Readiness

Required Required
Business Downside: Increased risk, Sybase IQ 15 closes the
Available missed opportunities information readiness gap Available

Only Sybase IQ 15 can close that

gap by providing…

Examples: Client Side Business Benefit:

Direct Loads Ability to compare fresh data
“During peak activity
with historical data and spot
periods, lag times increase
trends, enabling faster and
and our just-in-time product
better business decisions
offerings begin to rely on
information that is less and Smart Parallel
less current.” Loading
“Our fraud detection is
based on a massive
transaction data set. It must
be ready for analysis every
two hours.” Grid Scale
Out
Analytics environments can’t meet changing
business needs
Problem: Decision-makers need an environment that is responsive to rapidly changing conditions.

Infrastructure Scalability Infrastructure Scalability

Required Required
Business Downside: Lost cycles, Sybase IQ 15 closes the query
Available missed SLAs performance gap Available

Only Sybase IQ 15 can close

that gap by providing…

Examples: Business Benefit:

“We sell lots of valuable Scalable
Compute Grid Business requirements, both
data. All our repositories demands imposed directly
must be loaded and by customers and those put
available every morning.” into motion in a highly
“The multiplex grid competitive marketplace –
architecture looks like just Range / Storage are no longer subject to
the solution we need, in Space Partition severe scalability limitations.
terms of power and
scalability, but we don’t have
the resources for the kind of
ongoing retooling that seems
to be required.” Incremental, Safe
Scale Out
 What the analysts are saying…
We have been watching and waiting Sybase IQ analytics server achieves
for database implementers to catch excellent data compression, ranging from
up with Sybase IQ and its unique table 2x compression to 5x compression,
and index structure, which deliver depending on the structure of the data.
impressive performance for complex Because analytics typically makes use of
queries against large data fewer columns but larger numbers of rows,
Sybase IQ performs very well for analytic
warehouses. applications. The company has been
consistently winning POCs with analytic
Judging from sales over the past applications, sometimes crushing the
couple of years, it seems that the competition with greater performance by
market finally 'gets it'. a factor of 100. This makes Sybase IQ an
extremely desirable DBMS platform for an
Carl Olofson, Research VP, IDC analytic data mart to optimize and enhance
Information Management and Data an organization’s overall data warehouse
Integration Software Research, 2007 architecture.”

Gartner Data Warehouse Magic Quadrant

2008
The Paradigm is Shifting
At one time, “skyscrapers” (and all buildings) were like
row-based databases – supported horizontally
by the walls.
17 stories was as tall as they could go.

Today’s skyscrapers are like a data warehouse built

using column-based database (like Sybase IQ)
– vertically supported by steel beams.

How tall can they go?

The sky is the limit!

Upper: Chicago’s Monadnock Building at 17 stories; Lower: The Dubai Tower, 156 stories and growing.
Sybase IQ’s Secret Ingredient:
Column-Based Architecture
Conventional Database
 Data is stored horizontally
1 2 3 4 5 6 7 8 9 …
 Querying without indexes and views is extremely
r1
I/O intensive
r2
 Building indexes and views is a huge time and
r3
resource drain
r4
 Database footprint must be dramatically expanded
r5
to make the environment efficient for querying

SYBASE IQ
 Data is stored vertically – Each column is stored
1 2 3 4 5 6 7 8 9 … separately
r1  The data is the index
r2
 Retrieve only columns used in the query – Reduce
r3
System I/O dramatically
r4
r5
Lowest TCO from data compression

Conventional DBMS

Summaries
Aggregates
Same INPUT data: 1 – 2 TB
Conventional DW
is 3x-6x larger than
Sybase IQ DW
2.4-6
Indexes TB
0.5 – 3 TB

LOAD
INPUT DATA: Base table
1 TB 0.25 - 0.9
Aggr/Summ: 0 - 0.1 TB “RAW data”
no indexes
Source: flat files, LOAD Indexes: 0.05 - 0.3 TB
TB
ETL, replication, 0.9 – 1.1 TB
ODS Base table: 0.2 - 0.5 TB
 Analytics stack...
Sybase partner network

Sources Metadata Management

PowerDesigner
Trading

Order Processing

Provisioning

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tio
od y
M itor
g
Inventory
Pr ng

Re C
g

ta
sis

in
g

in

CD

s
lin

en
i

ns
el

el
s
ch
aly

po
Financials

L/
ofi
od

es
ea
at

ET
An

Pr
M

Cl
M
Flat files
Answers
EDW
PowerDesigner ETL IQ RAP IWS
IBM DB2 Replication Server
Microsoft
SQL Server Data Integration Visualization
IBM DataStage/QualityStage IBM Cognos
Oracle Informatica PowerCenter Business Objects
MicroStrategy
Sybase ASE
Qlikview, iDashboards
Sybase IP
XML SAS, SPSS, KXEN
Partner IP
Smarter analytics with Sybase IQ 15
In an economic downturn, companies can’t afford to
bet their business intelligence on yesterday’s systems
• Increasing market demands requires specialty
analytics servers
• Sybase IQ is #1 column-based analytics
server with over 1500+ customers
• Times are lean; Sybase IQ is green. The
world’s top-performing analytics server
is also the one easiest on your budget…
and the planet!
Sybase IQ 15…architected for smarter
analytics
HIGH VELOCITY HIGH SUPER FAST HIGH FLEXIBLE, DIRECT
REAL TIME PERFORMANCE PARALLEL CONCURRENCY CLIENT
LOADS BATCH ETLs ANALYTICS REPORTS LOADS AND QUERIES

Kerberos – Authenticated ECC/RSA/FIPS-Encrypted Connectivity

R/W Node R/W Node R Node R Node R/W Node

Scale out Scale out

Node 1 Node 2 Node 3 Node 4 Node 5

High Speed Interconnect

GUI-based System
Historical Store
Administration
Near Line Store
Active Store Console

Scale out Scale out

Shared, compressed, partitioned columnar store

 Sybase IQ 15 benefits matrix
BENEFIT FEATURES (EXISTING/NEW WITH SYBASE IQ 15) TARGET MARKETS
FLEXIBILITY  Independent compute  Open approach to OS/ Data Aggregators
power and storage capacity scalability hardware/standards Advanced Analytics
SPEED  Column-based architecture  Multi-column index usage Data Aggregators
 Query parallelism per node  Increased in-memory Advanced Analytics
 Sub-query performance compressed query processing
improvements  Improved tokenization
INFORMATION  Improved large table loads  Enhanced ETL processing Data Aggregators
AVAILABILITY  Direct loads from clients  Multi-node loading Advanced Analytics
 Patented data compression
POWER  One-touch multiplex grid  Configurable tablespaces Data Aggregators
configuration  Query parallelism per node Reporting Services
 Multi-node loading
 Range partitioning
ECONOMY  Patented data compression  Configurable tablespaces Data Aggregators
 Range partitioning  Open approach to OS/ Reporting Services
hardware/standards
MANAGEABILITY  Improved resource/utilities  Range partitioning Data Aggregators
management  Configurable tablespaces Advanced Analytics
 Sybase Workspace and  One-touch multiplex grid Reporting Services
PowerDesigner integration configuration
SECURITY  FIPS on UNIX  User settable passwords Data Aggregators
 Kerberos  IPV6 Reporting Services
Flexible analytics capability for an inflexible market

– Independent compute power

and storage capacity scalability
– On-the-fly schema changes Flexibility
without query blockage or
Security Speed
downtime
– No need for materialized views Smarter
Analytics
– Supports pre-computed join Manageability Information
Availability
indexes for pre-aggregates
– Handles structured and
unstructured data Economy Power

– Works with industry-leading ISV

products
Addressing the need for speed
– Multiple bit-mapped index types
– Cost-based query optimizer
Flexibility
– Column-based architecture
Security Speed
– Query parallelism per node
– Subquery performance Smarter
improvements Analytics

Manageability Information
– Multi-column index usage Availability

– Increased in-memory
Economy Power
compressed query processing
– Tokenization enhanced for even
faster queries
All information available to everyone who needs it

– Enhanced large table loads

– Direct loads from clients Flexibility

– Multi-node loading Security Speed

– Patented Data
Smarter
Compression Analytics

Manageability Information
– High availability/disaster Availability

recovery
Economy Power
The power to take analytics to the next level

– High performance from any

schema
Flexibility
– SQL logic deployable
through 3GL, stored Security Speed

procedures, or cursors
Smarter

– One-touch multiplex grid Manageability

Analytics
Information

configuration Availability

– Range Partitioning Economy Power

– Configurable tablespaces
– Query parallelism per node
Making the economical choice
– Supports all standard
connectivity protocols
– Supports all standard hardware Flexibility

platforms
Security Speed

– Supports all standard disk

technologies Smarter
Analytics
– Patented Data Compression Manageability Information
Availability
– Range partitioning
– Configurable tablespaces Economy Power

– Small Business Edition Available

Power meets manageability
– Independent compute power
and storage capacity scalability
– On-the-fly schema changes Flexibility

without query blockage or

Security Speed
downtime
– No need for materialized views Smarter
Analytics
– Supports pre-computed join Information
Manageability
Availability
indexes for pre-aggregates
– Handles structured and
unstructured data Economy Power

– Works with industry-leading ISV

products
Protecting your information assets

– Password authentication /
encryption for data-in-flight
– Database and column Flexibility

encryption for data-at-rest Security Speed

– Common Criteria certified

at EAL-3 Smarter
Analytics

– FIPS on UNIX Manageability Information

Availability

– Kerberos
– User settable passwords Economy Power

– IPV6