Data Analysis

Portfolio
Kanishk Kala
[email protected]
 Professional Background

Currently in my final year pursuing B.Voc Software Development. I have

secured 8.5 CGPA (till 2nd sem) and have several skills including SQL,
Tableau, Data Analysis, Python, Formatting.

I have worked with several companies as an intern like Velocis and

JavaTpoint etc. I have also worked in the Python technology with workskills
where I have worked on their Data Analytics course from scratch and
managed different teams. A

As I am a fresher it would be grea to experience the real challenges of the

corporate world and understand how things work. Being a fresher, I think I
am very flexible and adaptive to learn new things. I have theoretical
knowledge. But I am waiting to use my theoretical knowledge in a practical
way. And I believe by putting significant efforts I will learn.
Content Table
Front Page – 1
Professional background – 2
Content Table – 3
Project 1 – 4-5
Project 2 – 6-7
Project 3 – 8-9
Project 4 – 10-11
Project 5 – 12-13
Project 6 – 14-15
Project 7 – 16-17
Project 8 – 18-19
Conclusion - 20
 Project 1 – Data Analytics
Process
Your Task:
Your task is to give the example(s) of such a real-life situation where we use Data Analytics and link it with the data analytics process.
You can prepare a PPT/PDF on a real-life scenario explaining it with the above process (Plan, Prepare, Process, Analyze, Share, Act)
and submit it as part of this task.
 Link to the Report -
https://docs.google.com/presentation/d/1c-DeYbJFWf-mfT9zFJLd8arEDtshGP1U/edit?us
p=sharing&ouid=111970095015428896919&rtpof=true&sd=true

Key Lessons Learned :-

• Data Analytics Process Breakdown

• Uses Data Analytics Processs
 Project 2 : Instagram User
Analytics
Description:
Imagine you're a data analyst working with the product team at Instagram. Your role involves analyzing user interactions
and engagement with the Instagram app to provide valuable insights that can help the business grow.
User analysis involves tracking how users engage with a digital product, such as a software application or a mobile app.
The insights derived from this analysis can be used by various teams within the business. For example, the marketing
team might use these insights to launch a new campaign, the product team might use them to decide on new features to
build, and the development team might use them to improve the overall user experience.
In this project, you'll be using SQL and MySQL Workbench as your tool to analyze Instagram user data and answer
questions posed by the management team. Your insights will help the product manager and the rest of the team make
informed decisions about the future direction of the Instagram app.
 Link to the Report -
https://docs.google.com/presentation/d/16pgTYutN2H62QCzjEhYVQLEw03mJ8jbs/edit?
usp=drive_link&ouid=111970095015428896919&rtpof=true&sd=true

Key Lessons Learned :-

• Basic SQL Functionalities

• Importing data in SQL workbench
• Executing Basic Queries like CRUD operations using SQL
 Project 3 : Operation Analytics
and Investigating Metric Spike
Description:
Operational Analytics is a crucial process that involves analyzing a company's end-to-end operations. This analysis helps
identify areas for improvement within the company. As a Data Analyst, you'll work closely with various teams, such as
operations, support, and marketing, helping them derive valuable insights from the data they collect.

One of the key aspects of Operational Analytics is investigating metric spikes. This involves understanding and explaining
sudden changes in key metrics, such as a dip in daily user engagement or a drop in sales. As a Data Analyst, you'll need to
answer these questions daily, making it crucial to understand how to investigate these metric spikes.

In this project, you'll take on the role of a Lead Data Analyst at a company like Microsoft. You'll be provided with various
datasets and tables, and your task will be to derive insights from this data to answer questions posed by different departments
within the company. Your goal is to use your advanced SQL skills to analyze the data and provide valuable insights that can help
improve the company's operations and understand sudden changes in key metrics.
 Link to the Report -
https://docs.google.com/presentation/d/17Z9HYTDFE0Nq4OEfrm0z8lfgpCnu0lMF/edit?
usp=drive_link&ouid=111970095015428896919&rtpof=true&sd=true

Key Lessons Learned :-

• Basic SQL Functionalities

• Importing data in SQL workbench
• Executing Basic Queries like CRUD operations using SQL
 Project 4 : Hiring Process Analytics

Description:
Imagine you're a data analyst at a multinational company like Google. Your task is to analyze the company's
hiring process data and draw meaningful insights from it. The hiring process is a crucial function of any
company, and understanding trends such as the number of rejections, interviews, job types, and vacancies can
provide valuable insights for the hiring department.

As a data analyst, you'll be given a dataset containing records of previous hires. Your job is to analyze this data
and answer certain questions that can help the company improve its hiring process.
 Link to the Report -
https://docs.google.com/presentation/d/1p7Lk_niV5Vbb-2byWz-adF5-3rQhY7qu/edit?us
p=drive_link&ouid=111970095015428896919&rtpof=true&sd=true

Key Lessons Learned :-

• Basic MS Excel Functionalities

• Count Ifs, Averages, Min , Max were some of the formulas I got to use
• How to make proper excel charts, perfectly label them and accurately decorate them.
 Project 5: IMDB Analysis
Description:
Problem Statement: The dataset provided is related to IMDB Movies. A potential problem to investigate could be: "What
factors influence the success of a movie on IMDB?" Here, success can be defined by high IMDB ratings. The impact of this
problem is significant for movie producers, directors, and investors who want to understand what makes a movie successful to
make informed decisions in their future projects.
Data Cleaning: This step involves preprocessing the data to make it suitable for analysis. It includes handling missing values,
removing duplicates, converting data types if necessary, and possibly feature engineering.
Data Analysis: Here, you'll explore the data to understand the relationships between different variables. You might look at the
correlation between movie ratings and other factors like genre, director, budget, etc. You might also want to consider the year of
release, the actors involved, and other relevant factors.
 Link to the Report -
https://docs.google.com/presentation/d/1L1evonQIqyfdmndYxkpXb-cQAShRwQpm/edit
?usp=drive_link&ouid=111970095015428896919&rtpof=true&sd=true

Key Lessons Learned :-

• How to handle big datasets with more than 5000 values
• Some more advances formulas like Unique, Sorting formulas and more chart making
• Got introduced to statistics concepts as well like correlation, descriptive statistics and averages.
 Project 6 : Bank Loan Case Study
Description:

Imagine you're a data analyst at a finance company that specializes in lending various types of loans to urban customers. Your company faces a
challenge: some customers who don't have a sufficient credit history take advantage of this and default on their loans. Your task is to use Exploratory
Data Analysis (EDA) to analyze patterns in the data and ensure that capable applicants are not rejected.

When a customer applies for a loan, your company faces two risks:

1.If the applicant can repay the loan but is not approved, the company loses business.

2.If the applicant cannot repay the loan and is approved, the company faces a financial loss.

The dataset you'll be working with contains information about loan applications. It includes two types of scenarios:

3.Customers with payment difficulties: These are customers who had a late payment of more than X days on at least one of the first Y installments of
the loan.

2.All other cases: These are cases where the payment was made on time.

When a customer applies for a loan, there are four possible outcomes:

3.Approved: The company has approved the loan application.

2.Cancelled: The customer cancelled the application during the approval process.

3.Refused: The company rejected the loan.

4.Unused Offer: The loan was approved but the customer did not use it.

Your goal in this project is to use EDA to understand how customer attributes and loan attributes influence the likelihood of default.
 Link to the Report -
https://docs.google.com/presentation/d/1dGpFBvlq5IldNZ5SMcFgmM5IoSqG3wMn/edit
?usp=drive_link&ouid=111970095015428896919&rtpof=true&sd=true

Key Lessons Learned :-

• Introduction to the Pandas Library of Python

• How to read files, find top ten correlations among many more functions in the Pandas library.
• Got introduced to Matplotlib Library as well
• How to make charts, Box plots and scatter plots using the Matplotlib Library in Python
• The report with outcomes and their code can be found above.
 Project 7 : Analyzing the Impact of
Car Features on Price and
Profitability
Description:
The automotive industry has been rapidly evolving over the past few decades, with a growing focus on fuel efficiency,
environmental sustainability, and technological innovation. With increasing competition among manufacturers and a changing
consumer landscape, it has become more important than ever to understand the factors that drive consumer demand for cars.
In recent years, there has been a growing trend towards electric and hybrid vehicles and increased interest in alternative fuel
sources such as hydrogen and natural gas. At the same time, traditional gasoline-powered cars remain dominant in the market,
with varying fuel types and grades available to consumers.
For the given dataset, as a Data Analyst, the client has asked How can a car manufacturer optimize pricing and product
development decisions to maximize profitability while meeting consumer demand?
This problem could be approached by analyzing the relationship between a car's features, market category, and pricing, and
identifying which features and categories are most popular among consumers and most profitable for the manufacturer. By using
data analysis techniques such as regression analysis and market segmentation, the manufacturer could develop a pricing strategy
that balances consumer demand with profitability, and identify which product features to focus on in future product development
efforts. This could help the manufacturer improve its competitiveness in the market and increase its profitability over time.
 Link to the Report -
https://docs.google.com/presentation/d/1gDSroJYxZc4uY3M8aAg-nkw3Gt_8Lhzj/edit?u
sp=drive_link&ouid=111970095015428896919&rtpof=true&sd=true

Key Lessons Learned :-

• I got to use some more excel functions in this project.
• I used the pivot tables extensively in this project.
• How to make relevant pivot tables by selecting the relevant column and placing it in the correct category,
• How to sort in pivot tables, find the count, average or sum of a set of values and some more chart making.
 Project 8 : ABC Call Volume Trend
Analysis
Description:
In this project, you'll be diving into the world of Customer Experience (CX) analytics, specifically focusing on the inbound calling team of a
company. You'll be provided with a dataset that spans 23 days and includes various details such as the agent's name and ID, the queue time
(how long a customer had to wait before connecting with an agent), the time of the call, the duration of the call, and the call status (whether
it was abandoned, answered, or transferred).

A Customer Experience (CX) team plays a crucial role in a company. They analyse customer feedback and data, derive insights from it, and
share these insights with the rest of the organization. This team is responsible for a wide range of tasks, including managing customer
experience programs, handling internal communications, mapping customer journeys, and managing customer data, among others.

In the current era, several AI-powered tools are being used to enhance customer experience. These include Interactive Voice Response
(IVR), Robotic Process Automation (RPA), Predictive Analytics, and Intelligent Routing.
One of the key roles in a CX team is that of the customer service representative, also known as a call center agent. These agents handle
various types of support, including email, inbound, outbound, and social media support.

Inbound customer support, which is the focus of this project, involves handling incoming calls from existing or prospective customers. The
goal is to attract, engage, and delight customers, turning them into loyal advocates for the business.
 Link to the Report -
https://docs.google.com/presentation/d/1Ulxl4qfn8j3ySlwI7UH6QDbSJ8feZPyk/edit?usp
=sharing&ouid=111970095015428896919&rtpof=true&sd=true

Key Lessons Learned :-

Again, I used the pivot tables extensively in this project also.
• I calculated the requirements to fulfil the current goals of ABC company using basic mathematics
functionalities and chart observation.
• Selecting accurate charts, proper labelling and relevant chart beautifying are some of the things I had a chance
to practise while doing this project.
 Conclusion
 During the completion of these 8 projects, I got to practise my skills on a very wide
variety of technologies ranging from MS Excel to some advanced python libraries
like Pandas and Matplotlib.
 I got exposure to unique business doing process and how key features and
functionalities which are introduced in a company involve complex data
management and analysis before they are ready to be used by the employees or
users.
 How to extract valuable information from chunks of dataset and present them in a
insightful analysis was my key learning curve while doing these projects.