Week 6 PRINCIPLES OF DESIGN
Week 6 PRINCIPLES OF DESIGN
Week 6 PRINCIPLES OF DESIGN
DESIGN
BY: CLARIZE
MELVI S. CERIA
The elements and principles of art and design are the foundation
of the language we use to talk about art.
The elements of art are the visual tools that the artist uses to
create a composition. These are line, shape, color, value, form,
texture, and space.
The principles of art represent how the artist uses the elements
of art to create an effect and to help convey the artist's intent.
The principles of art and design are balance, contrast, emphasis,
movement, pattern, rhythm, and unity/variety. The use of these
principles can help determine whether a painting is successful,
and whether or not the painting is finished.
ELEMENTS OF ART
PRINCIPLES OF ART
RULE OF THIRDS
The rule of thirds dictates that if you divide any composition into
thirds, vertically and horizontally, and then place the key elements of
your image along these lines or at the junctions of them, the
arrangement achieved will be more interesting, pleasing and
dynamic.
https://www.youtube.com/watch?v=7v3wt__ZHWQ&list=PPSV
READING THE
IMAGE
The Basic Semiotic Plane
Semiotics is concerned with meaning; how representation, in the
broad sense (language, images, objects) generates meanings or the
processes by which we comprehend or attribute meaning. For visual
images, or visual and material culture more generally, semiotics is
an inquiry that is wider than the study of symbolism and the use of
semiotic analysis challenges concepts such as naturalism and
realism (the notion that images or objects can objectively depict
something) and intentionality (the notion that the meaning of images
or objects is produced by the person who created it).
The iconic plane includes the choice of the subject which may
bear social and political implications.
Contextual Plane
In Contextual Plane, you put the work in context and its relationship to
society. It is an advantage if the artist/ viewer has a knowledge of
society’s history and its economic, political and cultural conditions,
national and world art and literatures, mythologies, philosophies and
different cultures and world views. Here, you come from the fundamental
semiotic and iconic planes, from which you can obtain awareness and
perspectives into the historical and social sense of original artwork. The
research will be re-situated from its context and the full human and social
consequences might well show. The audience needs to draw the
discussion between art and society. Art derives its creativity and power
from their social environment, being a cultural force and the impetus for
transformation.
The Old Guitarist
Artist: Pablo Picasso
Year: 1903-1904
The Old Guitarist is an oil painting by Pablo Picasso, which he created
in late 1903 and early 1904. It depicts an elderly musician, a haggard
man with threadbare clothing, who is hunched over his guitar while
playing in the streets of Barcelona, Spain. It is on display at the
Art Institute of Chicago as part of the
Helen Birch Bartlett Memorial Collection.
It was only in 2014 that Leon Gallery owner Jaime Ponce de Leon
came across the painting after a decade-long search in Europe. His
snooping was scrupulous. Name by name, de Leon went through a
book of the nobility in Spain and France, contacting each and every
person in the book. Until he got a call that he had to be at the doorstep
of a certain home in Spain at 10 AM. He traveled to the aristocratic
home and as he was ushered into the drawing room, he stood before the
long-lost Luna.
Ayala Museum’s exhibition, “Splendor: Juan Luna, Painter as Hero”
curated by scenographer Gino Gonzales, explores the iconic painting
through three themes: the world in 1889, Juan Luna as a heroic painter,
and the intricate symbolism of the Roman wedding feast depicted in the
artwork — a rendition in dreamlike pastels with figures of Romans, who
stand across grand columns on a marbled floor strewn with flowers.