Copyreading and Headline Writing

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COPYREADING

AND
HEADLINE
WRITING
Copyreading is much like the
work of a communication arts
teacher correcting compositions,
except that he uses different
symbols. A copy may be a news
item, an editorial, a feature story or
any literary article.
Who is assigned
as a COPYREADER?
Duties & responsibilities of a copyreader:
Straighten out ungrammatical construction.
•Shorten sentences and tighten paragraphs.
•See that the paper’s style requirements are strictly followed.
Check names, addresses, title, designations, identifications,
figures, etc.
•Rewrite the story completely if it is poorly written.
•Rewrite the lead or the first few paragraphs whenever necessary,
but must never tamper with the facts unless he is sure of his
corrections.
•Delete all opinion, speculations and statements on news which
are without attribution or sources
• Watch out for slanting or any attempt to present the story
in a subtly biased way.
• Watch for libelous statements.
• Recheck figures and totals.

• Cross-out adjectives in news which tend to make a


story sound over-written.
• Cut a story to size or to the required length if necessary.
• Check attributions &see to it that they are properly identified.
• Challenge facts, claims, or reports when they sound
anomalous, illogical and incredible.
• Write headlines
• help in the lay-out
Tools for Copyreading and headline writing

a. Reference books and dictionaries

b. Soft black pencil, eraser

c. Pair of scissors, ruler and paste


What to copyread?
Errors in fact
Errors in grammar
Errors in structure
Errors in style
Libelous and derogatory statements
Seditious and rebellious matter
Expressions contrary to law and good taste

Opinion and editorializing statements


Verbal deadwood, redundancy

Technical terms, slang, jargons


What is a HEADLINE?

It is the title of a news written in capsule


form. It uses attractive, simple and specific
words.

The headline has a subject and a verb and


whenever necessary an object.
HEADLINE terms:
clc - caps and lower cases

All caps - all capitalized

-ds-/downstyle - written with only the 1st letter of 1st word capitalized including proper
nouns & acronyms are however capitalized.

Boxed head - a headline enclosed in a box(either half, full or quarter boxed)

Deck - a line in the headline

Hammer - a label written in bigger font above the head itself for the purpose of
striking or blowing the main head

Teaser, kicker or tagline is a word, phrase or label written in smaller types above the headline

Streamer/Flag/Banner is a headline in the front page that runs across the paper from edge
to edge

Umbrella head - is a headline that is found above the nameplate

Ribbon head - is a headline that is found below the banner. The news story is
different from that of the banner.

Binder - is a headline found in the inside page


RULES in
WRITING HEADLINES
Write a headline that is easy to read.
The simple declarative subject
predicate sentence
is easy to write and read.

Ex. Professor John to coach school paper


advisers.
Give the main idea in
the first line – the
“who” “what” angle
Ex. Napoles surrenders to President Aquino
In a head with two or more
decks, make the top tell the
most significant points of the
story and no other
Avoid heads that carry a double
meaning.
Ex. Wrong – Aged fight pension plan for future.
Right – Aged group fights new pension plan.
Avoid repeating key words or ideas
in a headline with two or more decks.
Ex. Wrong – GSIS strike settled;
Right – GSIS dispute ends;
strikers back to work
Don’t use names unless persons
are well-known.
Ex. Wrong – Tim Bora stabbed in brawl.
Right – Student stabbed in brawl

Be specific – avoid generalities.


Ex. Wrong – Student given scholarship.
Right – Nava wins La Salle grant.
Don’t editorialize. State facts;
avoid opinions.
Ex. Wrong – Pingris make a good showing.
Right – Pingris captures MVP.

Avoid using a negative verb.


Ex. Wrong – Senate probe on PDAF won’t happen.
Right – Senate probe on PDAF scam cancelled.
Use forceful dynamic verbs.
Ex. Wrong – TNT beats Petron, 87-76
Right – TNT crushes Petron, 87-76

Use present tense for past events.

Ex. Wrong – Senate passed budget.


Right – Senate passes budget.
Use the infinitive for future events.
Ex. Wrong – Student will handle activities for fund raising.
Right – Student to handle activities for fund raising.

Don’t use “is” or “are”


• Use comma to indicate “and” or
a semicolon
Avoid splitting the following:
I. Names that belong together.
Ex. Wrong - Fortaleza wins Gold
Medal
Right - Fortaleza wins Gold Medal

II.A Preposition & its object, especially on the top


line.
Ex. Wrong – Contest sponsored by
English Department.
Right - Contest sponsored
by English Department.
III. An adjective and a noun it
modifies.
Ex. Wrong – 2 Ilocos
Leaders trade
accusations
Right – 2 Ilocos Leaders
Swap accusations.
IV. Abbreviations.
Ex. Wrong - Enrile sues NA
WASA
Right – Enrile sues NAWASA.
Don’t use the articles “a” “an” and “the”.
Ex. Wrong – Aquino revamps the Cabinet.
Right – Aquino revamps Cabinet.

Use number only if important. Write


numbers in figures, write them out in
words. If the figure occupy more space
and will be more difficult to read, say
for example, B for Billion and M for Million.
Minimize Punctuation.

•Never use a period; use a semi-colon to separate sentences.

•Use single quotation marks.


Ex. Cultural Development ‘Linggo ng Wika’ theme.
•Use a comma in place of conjunction and “and”.
Ex. Self-reliance, discipline up at the Press Confab.
Headlines do not end with a period

Most papers use “down style”


- Only the first word and proper nouns are
capitalized
Counting of units in the headline
The units are counted using the following guide:

1.All capital letters are counted 1 ½ except M and W which are counted as two
(2) units and JILTF which are counted as one (1) unit each.

2.All small letters are counted as one (1) except letter “m” and “w” which are
counted as 1 ½ units and letters “j,I,l,t,f” which are counted as ½ unit each.

3.All spaces are counted as one (1) unit each.

4.All figures 2-9 are counted as one (1) unit each except ‘l’ which is counted as
½. The question mark and “em dash (-) are counted as one and a half (1 ½) unit
each. Dollar and peso signs are also counted as 1 unit each.
HEADLINE PATTERNS
A. CROSSLINE - a head that crosses all the columns of the paper from edge
to edge
B. FULL LINE - it is a headline of two or three decks which are of equal unit
counts on the left and on the right columns.
C. FLUSHED LEFT - it is a head of two or more lines where the words in the left
column are in line.
D. FLUSHED RIGHT – it is a head of two or more lines where the words in the right
column are in line.
E. HANGING INDENTION – it is a head of two lines where the second line or the
succeeding lines are indented.
F. STEPFORM or DROPLINE – it is a kind of head with two or more lines where the
2nd line is indented and the 3rd line has longer indention than the 2nd
deck.
G. INVERTED PYRAMID – refers to the kind of head with 2 or more lines where the
2nd and 3rd lines or more are arranged at the center of the column

H. PYRAMID - refers to the kind of head with 2 or more lines where the 2 nd and 3rd
lines or more are arranged are divided like the pyramid scheme
WORD SUBSTITUTION IN HEADLINE
FORM
Examples:

a.Training winds up today (ends, culminates)

b.DepEd slashes tution hike (lowers, decreases – increases)

c.Palace announces revamp (bares)

d.Fire razes down 1000 houses (burns)

e.Dengue cases hit (reaches)


PRINTER’S DIRECTION
This gives the printer the specific instruction on what
to follow in printing the headline of the article.

Example: 2-24 TNR B/kicker

• Number 2 represents the number of columns to be used as headline.

• 24 is for the size of the font to be used.

• TNR (Times New Roman) represents the kind or type of print.

• B refers to BOLD or I refers to ITALICS .

The two lines drawn below point to the number of lines used. If a kicker or a
hammer is used then a slash is placed and a kicker/hammer is written.
SLUGLINE
- A word or phrase that states the topic of the article.
Sometimes, the page number is indicated in the slugline to guide
the printer in what page will the article be placed.

Example:

Slugline – Fire – p2.

Writer’s initials
Year, Issue No.
Slug (word or phrase)
Date

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