Copyreading and Headline Writing
Copyreading and Headline Writing
Copyreading and Headline Writing
AND
HEADLINE
WRITING
Copyreading is much like the
work of a communication arts
teacher correcting compositions,
except that he uses different
symbols. A copy may be a news
item, an editorial, a feature story or
any literary article.
Who is assigned
as a COPYREADER?
Duties & responsibilities of a copyreader:
Straighten out ungrammatical construction.
•Shorten sentences and tighten paragraphs.
•See that the paper’s style requirements are strictly followed.
Check names, addresses, title, designations, identifications,
figures, etc.
•Rewrite the story completely if it is poorly written.
•Rewrite the lead or the first few paragraphs whenever necessary,
but must never tamper with the facts unless he is sure of his
corrections.
•Delete all opinion, speculations and statements on news which
are without attribution or sources
• Watch out for slanting or any attempt to present the story
in a subtly biased way.
• Watch for libelous statements.
• Recheck figures and totals.
-ds-/downstyle - written with only the 1st letter of 1st word capitalized including proper
nouns & acronyms are however capitalized.
Hammer - a label written in bigger font above the head itself for the purpose of
striking or blowing the main head
Teaser, kicker or tagline is a word, phrase or label written in smaller types above the headline
Streamer/Flag/Banner is a headline in the front page that runs across the paper from edge
to edge
Ribbon head - is a headline that is found below the banner. The news story is
different from that of the banner.
1.All capital letters are counted 1 ½ except M and W which are counted as two
(2) units and JILTF which are counted as one (1) unit each.
2.All small letters are counted as one (1) except letter “m” and “w” which are
counted as 1 ½ units and letters “j,I,l,t,f” which are counted as ½ unit each.
4.All figures 2-9 are counted as one (1) unit each except ‘l’ which is counted as
½. The question mark and “em dash (-) are counted as one and a half (1 ½) unit
each. Dollar and peso signs are also counted as 1 unit each.
HEADLINE PATTERNS
A. CROSSLINE - a head that crosses all the columns of the paper from edge
to edge
B. FULL LINE - it is a headline of two or three decks which are of equal unit
counts on the left and on the right columns.
C. FLUSHED LEFT - it is a head of two or more lines where the words in the left
column are in line.
D. FLUSHED RIGHT – it is a head of two or more lines where the words in the right
column are in line.
E. HANGING INDENTION – it is a head of two lines where the second line or the
succeeding lines are indented.
F. STEPFORM or DROPLINE – it is a kind of head with two or more lines where the
2nd line is indented and the 3rd line has longer indention than the 2nd
deck.
G. INVERTED PYRAMID – refers to the kind of head with 2 or more lines where the
2nd and 3rd lines or more are arranged at the center of the column
H. PYRAMID - refers to the kind of head with 2 or more lines where the 2 nd and 3rd
lines or more are arranged are divided like the pyramid scheme
WORD SUBSTITUTION IN HEADLINE
FORM
Examples:
The two lines drawn below point to the number of lines used. If a kicker or a
hammer is used then a slash is placed and a kicker/hammer is written.
SLUGLINE
- A word or phrase that states the topic of the article.
Sometimes, the page number is indicated in the slugline to guide
the printer in what page will the article be placed.
Example:
Writer’s initials
Year, Issue No.
Slug (word or phrase)
Date