Branding and Identity
Branding and Identity
Branding and Identity
IDENTITY
What is branding?
In simple terms, branding is a part of
marketing. The brands create an identity
using different colors, symbols, and designs
to ensure that the brand is identifiable by
potential customers. At the same time, it’s a
representation of the company and how you’d
like people to perceive it.
Branding helps create a long-lasting
impression. But more importantly, it enables
you to distinguish yourself from your
competitors.
You can leverage your branding to develop
different company areas. This can include
marketing collateral, advertisements,
merchandise, logos, and print media.