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    Lays Chips

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    Bosandu creations
    Lay's is a brand of potato chips founded in the United States in 1961 and owned by Pepsico. In 2017, Lay's sold over $15.8 million in chips and had 166 employees. Lay's has found success by adapting its product flavors to local cuisines around the world, such as "Magic Masala" in India and "Mint Chutney" in Pakistan, which has increased its customer base. Lay's utilizes celebrity endorsements and humorously entertaining advertisements, affordable prices, and collaborations with fast food chains to market its wide variety of chip flavors to audiences of all ages and backgrounds.

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    Lays Chips

    Uploaded by

    Bosandu creations
    143 views4 pages
    Lay's is a brand of potato chips founded in the United States in 1961 and owned by Pepsico. In 2017, Lay's sold over $15.8 million in chips and had 166 employees. Lay's has found success by adapting its product flavors to local cuisines around the world, such as "Magic Masala" in India and "Mint Chutney" in Pakistan, which has increased its customer base. Lay's utilizes celebrity endorsements and humorously entertaining advertisements, affordable prices, and collaborations with fast food chains to market its wide variety of chip flavors to audiences of all ages and backgrounds.

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    LAYS_CHIPS

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    Lay's is a brand of potato chips founded in the United States in 1961 and owned by Pepsico. In 2017, Lay's sold over $15.8 million in chips and had 166 employees. Lay's has found success by adapting its product flavors to local cuisines around the world, such as "Magic Masala" in India and "Mint Chutney" in Pakistan, which has increased its customer base. Lay's utilizes celebrity endorsements and humorously entertaining advertisements, affordable prices, and collaborations with fast food chains to market its wide variety of chip flavors to audiences of all ages and backgrounds.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    143 views4 pages

    Lays Chips

    Uploaded by

    Bosandu creations
    Lay's is a brand of potato chips founded in the United States in 1961 and owned by Pepsico. In 2017, Lay's sold over $15.8 million in chips and had 166 employees. Lay's has found success by adapting its product flavors to local cuisines around the world, such as "Magic Masala" in India and "Mint Chutney" in Pakistan, which has increased its customer base. Lay's utilizes celebrity endorsements and humorously entertaining advertisements, affordable prices, and collaborations with fast food chains to market its wide variety of chip flavors to audiences of all ages and backgrounds.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 4

    LAY’S CHIPS

     Made in September 1961, Pepsico


    owned brand Lay's is a brand of
    potato chips, as well as the name of
    the company that founded the chip
    brand in the United States.
    Statistics of Lay’s

    • In 2017, Lay’s sold the most chips


    compared to competitors, totaling to 15.8
    million USD, Lay’s has 166 employees,
    and the revenue per employee ratio is
    $95,168,674.
    Why is Lay’s so popular?

     Lays has learned to adapt their product according


    to the country, for example, In India, Lay’s has
    launched the “Magic Masala” flavor, to relate to
    the country’s traditional cuisine resulting in
    increased customers, In Pakistan there is the
    “Mint chutney” flavor, for the same
    circumstances.
    Lay’s Marketing statergy

     Lay’s have done various brand deals with celebrities including, Lionel Messi, Paul rudd, Seth rogan and
    others
     Lay’s makes their product very affordable
     As we have mentioned before, Lay’s makes many diverse flavors, many of them relating to a specific
    country to attract more customers with different tastes.
     Lay’s has a great advertising scheme, a lot of ads are humorous and entertaining, aiming to reach a wider
    audience
     Lay’s target audience is every audience, meaning Lay’s markets their product as having a flavor for
    everyone, whether it be every age or gender
     They also collab with fast food chains, for example, Lay’s has done collaborations with subway, KFC, Pizza
    hut, etc.

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