Innovation, Management, Entrepreneurship, Startups and IPR

Navigating the Landscape of Business Growth

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“Innovation, Management, Entrepreneurship, Startup and IPR”
are interconnected and relevant in the rapidly changing business
scenario of the modern world. In the context of startups and
entrepreneurial ventures, effective management plays a very
crucial role for the success. As a result of which a startup not
only can become a unicorn, but can outgrow it. Innovation is the
cynosure and hence is the key driver of success. Intellectual
property right is of extreme importance for protecting the
innovations and creations of entrepreneurs.

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 Management
Management involves planning, Organizing,
coordinating and controlling of the activities
Innovation of an organization to achieve specific goals
Innovation involves the creation and
implementation of new ideas, Entrepreneurship
processes, products, or services that It is the process of starting and operating a
bring about significant positive new business, taking financial risks to
change. achieve profit and growth.
IPR
Startups
refers to legal rights that protect
Startups are newly established businesses,
creations of the mind, such as
often characterized by their focus on
inventions, literary and artistic
innovation, scalability, and rapid growth.
works, designs, symbols, names,
and images used in commerce

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Innovati on : new way of doing something

Importance

Types Definition

• It is crucial for staying

competitive
• fostering growth,
• addressing challenges

• product innovation, It can be referred as incremental

• process innovation, and emergent or radical and
• business model revolutionary changes in
innovation,. thinking, products, processes,
or organizations
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Components of Innovati on

Creativity and Ideas Resource ad Adaptation & Risk Management

Creativity is the fuel of •Infrastructure
Skilled Human capital • Innovation initiative
innovation, The generation of • R&D • Feasibility
diverse ideas, (incremental and • Access to relevant information • Viability
Disruptive) Ex- Google • Funding, Ex- DRDO • Potential Impact. Ex- SpaceX

01 03 05
02 04
Culture of Innovation Leadership and Vision
• Encouraging curiosity, Sense of Vision
• Risk Taking Sense of purpose
• Collaboration Provide guidance
• Experimentation Ex-Matsushita Corporation
• Ex-Sony

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Some important Innovati ons (types) can be explained as:
Product Innovation
Functionality, features, Performance,
Digital Innovation
Leveraging digital tools, platforms, data, and
connectivity to transform traditional
practices Business Model Innovation
A new approach to revenue generation,
Sustainable Innovation Cot structure, Distribution Channel,
Fining creative and efficient solutions to Customer engagement
address pressing challenges
(climate Changes) Service Innovation
Improved service delivery method, customers
Social Innovation experience
Creation and adoption of new ideas,
products/services and approaches to have a Technology Innovation
positive societal impact Creation, adoption and utilization of new or
improved technology to drive progress 6
Innovati on Processs
Key Steps

Step 1
Identify Opportunity
Step 2
Generate ideas

Step 3
Evaluate and select ideas

Step 4
Develop and Prototype

Step 5
Test and Scale

Step 7
Monitor ad evaluate

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Examples
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• Airbnb & OYO (Breaks the traditional hospitality)

• Digital Payment

• Electric Vehicle / hydrogen fuel

• AI

• CRISPR (Revolutionize the gene editing technology

• ISRO

• Amazon’s Alexa Voice Assistant

• Solar energy Technology

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 Management
The art of getting things done through others

Characteristics
• Distinct process.
• An organized activity
• Accomplishment of
predetermined objectives.
• Both a science and an art.
• Group activity
Ojectives • Principles are universal in
nature
• Organizational Objective
• Integrates human and other
• Social Objective resources

• Personal or Individual
Objective

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Functi ons of Management
Management is the process of planning, organising, staffing, directing and controlling such that the goals of the organization are achieved

Staffing
Planning

Organizing

Directing

Controlling
an operation of
recruiting the It is the process of
a process or technique
It coordinates human employees by of instructing, guiding, measuring the actual
setting objectives
efforts, arranges resources evaluating their skills inspiring, counselling, result with pre-
and determining a
and incorporates the two and knowledge overseeing and leading determined goals to
course of action for
in such a way which helps before offering them people towards the conclude the actual
achieving those accomplishment of
in the achievement of specific job roles growth
objectives organizational goals 10
objectives. accordingly
Entrepreneurship
Entrepreneurship is the ability and readiness to develop, organize and run a business enterprise, along with
any of its uncertainties in order to make a profit
Social
Scalable Startup Entrepreneurship-
Entrepreneurship- This type of
This start-up entrepreneurship
entrepreneur starts focuses on producing
a business knowing product and services
that theirIdea
vision can that
t resolve social
change the world needs and problems.

Small Business
Large Company
Entrepreneurship
Entrepreneurship-
-
These huge companies
These businesses are a
have defined life-cycle.
hairdresser, grocery store,
Most of these companies
travel agent, consultant,
grow and sustain by
carpenter, plumber,
offering new and
electrician, etc. These people
innovative products that
run or own their own
revolve around their main
business and hire family
products. 11
members or local employee.
Characteristics of Entrepreneurship:
Ability to take risk

Creators of employment and

economic activities

Innovation

Know the
product

Leadership quality

Flexibility

Open minded people

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Startups
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop,
and validate a scalable business model

Scalable startups Small business Lifestyle Buyable startups Big business Social startups
startups startups startups

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 IPR
Intellectual property (IP) is a category of property that includes intangible
creations of the human intellect

Good Idea

Patents, Domain names, Industrial design, Confidential

information, Inventions, Moral rights, Database rights,
Works of authorship, Service marks, Logos,
Intellectual property (IP) refers to creations of the
Write Down the Plan
Trademarks, Design rights, Business or trade names,
mind, such as inventions; literary and artistic Commercial secrets, Computer software
works; designs; and symbols, names and images
used in commerce.
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4 types of IPR
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98%
Patents
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66%
Copy right 45%
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consider replacing these demo text with your one 33%

Trademarks
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04
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03
Trade Secrets 02
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consider replacing these demo text with your one
01

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IPR provide certain exclusive rights to the inventors or creators of
that property, in order to enable them to reap commercial benefits
from their creative efforts or reputation

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oli
IPR Copyright

t. p
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Trade secret ,

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Inn

Pr l lec t

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Plant varieties

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Int
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industrial designs

En
geographical indications,

semiconductor integrated circuit layout designs

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Development of eco-system is essential
The functioning of the entrepreneurship, intellectual property and innovation ecosystem is complex and
regulated by a series of structural conditions (market, physical and human capital, institutions, the State,
among others).

Entrepreneurs IPR Innovation

Management
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The functioning of the entrepreneurship, intellectual property and innovation ecosystem is
complex and regulated by a series of structural conditions (market, physical and human
capital, institutions, the State, among others).

Intellectual
Entrepreneurship property Innovation
ecosystem ecosystem Ecosystem

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 Conclusion

• The functioning of the entrepreneurship added with right type of management, proper intellectual
property and innovation ecosystem are essential for a start up to become a unicorn (Pro-active
approach are essential to provide market, physical and human capital, institutions, the State policy,
among others).

• The intellectual property ecosystem functions as a network of relationships between government,

business and institutional actors that interact dynamically to provide protection for the intellectual
assets generated by entrepreneurs who wish to innovate

• Huge scope in the systematic research of Entrepreneurship, intellectual property and innovation
and the role of Management to optimize the outcome.

• The ecosystem of entrepreneurship, intellectual property and innovation needs to be improved.

The construction of healthy ecosystems is a necessary condition for entrepreneurs, within an
environment of protection of intellectual property, to increase the flow of innovation production in
countries efficiently 20
Thank you

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