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    Hospitality and Service Marketing

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    Swaraj Ghule
    This document provides an overview of hospitality and service marketing. It begins by defining hospitality as the provision of accommodation, food, and beverage services. Service marketing is defined as promoting and selling intangible products like experiences and knowledge. Hospitality and service marketing are intertwined as they both rely on customer satisfaction. The document then discusses how service marketing enables growth, differentiation, and better customer satisfaction in the hospitality industry. It also covers topics like market segmentation, product development, pricing strategies, promotion techniques, and customer relationship management.

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    Hospitality and Service Marketing

    Uploaded by

    Swaraj Ghule
    54 views9 pages
    This document provides an overview of hospitality and service marketing. It begins by defining hospitality as the provision of accommodation, food, and beverage services. Service marketing is defined as promoting and selling intangible products like experiences and knowledge. Hospitality and service marketing are intertwined as they both rely on customer satisfaction. The document then discusses how service marketing enables growth, differentiation, and better customer satisfaction in the hospitality industry. It also covers topics like market segmentation, product development, pricing strategies, promotion techniques, and customer relationship management.

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    This document provides an overview of hospitality and service marketing. It begins by defining hospitality as the provision of accommodation, food, and beverage services. Service marketing is defined as promoting and selling intangible products like experiences and knowledge. Hospitality and service marketing are intertwined as they both rely on customer satisfaction. The document then discusses how service marketing enables growth, differentiation, and better customer satisfaction in the hospitality industry. It also covers topics like market segmentation, product development, pricing strategies, promotion techniques, and customer relationship management.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    54 views9 pages

    Hospitality and Service Marketing

    Uploaded by

    Swaraj Ghule
    This document provides an overview of hospitality and service marketing. It begins by defining hospitality as the provision of accommodation, food, and beverage services. Service marketing is defined as promoting and selling intangible products like experiences and knowledge. Hospitality and service marketing are intertwined as they both rely on customer satisfaction. The document then discusses how service marketing enables growth, differentiation, and better customer satisfaction in the hospitality industry. It also covers topics like market segmentation, product development, pricing strategies, promotion techniques, and customer relationship management.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    Hospitality and Service

    Marketing
    Presented by –
    1. Swaraj Ghule
    2. Sakshi Ichage
    3. Supriya
    4. Piyush
    5. Prathamesh
    6. Muskan
    Defining and Scoping the Industry
    What is Hospitality?

    Hospitality refers to the provision of accommodation, food, and beverage services. It has
    three key elements: reception, catering, and accommodation.

    What is Service Marketing?

    Service marketing refers to the process of promoting and selling intangible products, such as
    experiences, skills, and knowledge. It focuses on the value created by the interaction between
    the provider and the customer.

    How Do They Interact?

    Hospitality and service marketing are closely intertwined since they both rely heavily on
    customer satisfaction and experience. Service marketing provides the tools and strategies
    necessary to attract, retain, and delight customers in the hospitality industry.
    The Importance of Hospitality and Service
    Marketing

    Growth Opportunities Creative Differentiation Better Customer Satisfaction

    The hospitality industry is one Service marketing allows


    of the fastest-growing businesses to differentiate Service marketing enables
    industries worldwide. With their services from competitors businesses to anticipate and
    service marketing, businesses by offering unique experiences respond to customer needs,
    can tap into the vast potential and personalized interactions. leading to higher levels of
    of this market and create new satisfaction and loyalty.
    revenue streams.
    Target Market Segmentation and Analysis
    Geographic Segmentation Demographic Segmentation Psychographic
    Segmentation

    Targeting customers by their Targeting customers by their Targeting customers by their


    location, such as region, city, demographics, such as age, lifestyle, personality traits,
    or climate. gender, income, and and social values.
    education.
    Product Development and Positioning
    1 Concept Development

    Generating and refining ideas for new


    products and services based on
    Market Research 2 customer needs and market trends.
    Collecting and analyzing data about
    the target market to identify
    opportunities and challenges. 3 Positioning Strategy

    Creating a unique value proposition


    that sets the product or service apart
    from competitors in the minds of
    customers.
    Pricing Strategies and Revenue Management

    1 Dynamic Pricing 2 Revenue Optimization 3 Bundling

    Adjusting prices based Combining products or


    on demand, seasonality, Maximizing revenue by services into packages to
    and competition. balancing occupancy create more value for
    rates, average daily customers and increase
    rates, and other key revenue for the
    metrics. business.
    Promotion and Advertising Techniques

    Social Media Influencer Marketing Email Marketing

    Using platforms like Facebook, Partnering with popular Sending targeted messages to
    Instagram, and Twitter to individuals or organizations to customers' inboxes to promote
    engage with customers and promote products through products and drive sales.
    promote products. endorsements, reviews, or
    other types of content.
    Customer Relationship Management and Service
    Quality

    1 Feedback Collection

    Collecting and analyzing feedback


    from customers through surveys,
    Service Improvement 2 reviews, and other channels.
    Identifying areas for improvement and
    taking actions to enhance the quality
    of service. 3 Personalization

    Customizing the service experience to


    fit the individual needs and
    preferences of each customer.
    Thank You..!

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