L 8data Analysis and Interpretation
L 8data Analysis and Interpretation
INTERPRETATION OF FINDINGS
Data analysis is a process of gathering, modeling, and
transforming data with the goal of highlighting useful
information, suggesting conclusions, and supporting
decision making.
During data cleaning, erroneous entries are inspected and corrected where
possible. In some cases, it is easy to substitute suspect data with the correct
values. However, when it is unclear what caused the erroneous data or
what should be used to replace it, it is important that no subjective
decisions are made to ensure the quality of data.
RELIABILITY AND VALIDITY OF RESEARCH FINDINGS
External reliability:-
Considers the fact that: Is the measurement stable
when replicated to other research setting?
Validity of data
Testing the validity of data is based on the fact of the
researcher to measure what he/she set out to measure.
“Is the index describing what we think it is
describing?”
For example: A darts player intends to hit a bull. To what
extent does he/she hit it?
Techniques used
i)Showing specific values of variables and their
interdependence
Use of contingency table can be appropriate
(Refer example on a company with three homeowner policies
and three field offices)
Cards
regularly $2 $5 $ 10 $ 50
purchased
Number 80 170 90 60
Solution
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