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Typographic

The document discusses the history and evolution of typography and fonts from ancient times to the modern era. It covers topics like type classification, font terminology, type anatomy, and efficient use of text. The history spans from prehistoric cave paintings to modern computer graphics. Key eras discussed include Ancient, Middle Ages, and Modern. Different type classifications like serif, sans-serif, script, and display fonts are also explained.

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Bereket Araya
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17 views12 pages

Typographic

The document discusses the history and evolution of typography and fonts from ancient times to the modern era. It covers topics like type classification, font terminology, type anatomy, and efficient use of text. The history spans from prehistoric cave paintings to modern computer graphics. Key eras discussed include Ancient, Middle Ages, and Modern. Different type classifications like serif, sans-serif, script, and display fonts are also explained.

Uploaded by

Bereket Araya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Typography

Introduction
The organization of letter on blank page or screen is the designer’s most
basic challenge.

What kind of font to use? How

How should those Big?


letters, words and
paragraph be aligned, s p ac ed?
Cont..

Letter , text , font, typography, type face


Evolution of Alphabets

The history of fonts and typography spans multiple eras, from the hieroglyphics of ancient times
and handwritten manuscripts to manual typewriting and the modern technology of today.

Prehistoric Era - 20,000 B.C. to 3500 B.C. The Middle Ages - 400 A.D. to 1400 A.D.
Cave Paintings Calligraphy( Persian, Islamic, and Western
civilizations)
Ancient Era - 3500 B.C. to 400 A.D.
Cuneiforms (Sumerians, people of ancient Modern Era ­- 1400 A.D. to the Future
Mesopotamia) Typography
Computer Graphics
Hieroglyphics, Phonograms, and Alphabets
(Egyptians,Mediterranean,Greeks)
Type family
serif –types- have small lines or strokes that extend
from the ends of characters.
Eg. Time new Roman

Sans- serif types- don’t have seeds ( Sans is French for


“without”) . They are simple and straight forward.
eg. Helvetica

Script- are definitely much different than the above


because of their organic, natural flow; they tend to look
like handwriting. eg; Brush script

Display- are very very decorative


fonts. These fonts are usually used
very sparingly in marketing
materials or one-times uses on
special occasions.
Type classification
Type classification is a system used to divide typeface
Into categories. This is useful for several reasons:
• To help identify them historically
• To distinguish them visually
• To assist combining them

• Humanist (old style) Letter form- Closely connected


to calligraphy and the movement of the hand.

• Transitional and modern typeface- are more abstract


and less organic

• Transitional-this typeface represent the transition


between old style and modern.
Fonts & Typefaces

Font
Collection of characters of different sizes and styles of a
typeface.
Example : Arial 18 point Bold

Typeface
Graphic representation or the shape of characters.
 A typeface is a family of related fonts
Example : Bookman Old Style
Font Terminology
• Baseline – the line on which the bases of characters are arranged

• Leading – the distance between successive baselines

• x-height – the distance between the baseline and the top of a lower-case letter x

• Ascenders/descenders – strokes that rise above the x-height/drop below the baseline

• Kerning – adjustment of space between certain pairs of letters (e.g. AV) to make them look more uniform
• Tracking - Spacing between characters.
• Serif - Flag or decoration at the end of a character stroke.
Type anatomy
Type anatomy
Efficient use of text
• For small type, do not use decorative fonts because in small size they are unreadable.

• Use as few typefaces as possible but you can vary the size and style using italic or
bold.

• Adjust the leading or line spacing where you have a lot of text for easier reading.

• Vary the size of a font according to the importance of the message you are delivering.

• Use bold or emphasize text to highlight ideas or concept.


• Surround headlines with white space
Typography

Typography refers to the technique of arranging type design and modifying type glyphs,
which are created by using illustration techniques and calculating important factors like
typeface, point sizes, and the space between individual letters and words

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