Business Model Canvas

Example Business Model Canvas: Home Sharing Platform

Photographers, Platform dev, customer Self-service, customer

Make money with Hosts & Guests
insurance companies support support
unused rooms, and
stay in unique places
conveniently

Online platform,
Website & App
properties listed

Employees, tech platform, marketing and customer support Hosting fees & guest fees
Circular Business Model Canvas
Product As A Service: Clothing rental
Circular Business Model Canvas

University Students
communities with Low-
income
Mass market and
segmented customers
(male/female)
Circular Business Model Canvas

Trendy clothes on a
budget without having University Students
to own clothes you will communities with Low-
hardly wear. income
Mass market and
segmented customers
(male/female)
Circular Business Model Canvas

Trendy clothes on a
budget without having University Students
to own clothes you will communities with Low-
hardly wear. income
Mass market and
segmented customers
(male/female)

Clothes for people

with low income,
reduces textile waste
Circular Business Model Canvas

Trendy clothes on a
budget without having University Students
Personalized, online
to own clothes you will communities with Low-
support
hardly wear. income
Mass market and
segmented customers
(male/female)

Clothes for people

with low income,
reduces textile waste
Circular Business Model Canvas

Trendy clothes on a
budget without having University Students
Personalized, online
to own clothes you will communities with Low-
support
hardly wear. income
Mass market and
segmented customers
(male/female)

Clothes for people Online platform, social

with low income, media, influencers
reduces textile waste
 Circular Business Model Canvas

Trendy clothes on a
Rent clothes to budget without having University Students
Personalized, online
customers, Customer to own clothes you will communities with Low-
support
support hardly wear. income
Mass market and
segmented customers
(male/female)

Clothes for people Online platform, social

with low income, media, influencers
reduces textile waste
 Circular Business Model Canvas

Trendy clothes on a
Rent clothes to budget without having University Students
Personalized, online
customers, Customer to own clothes you will communities with Low-
support
People who donate or support hardly wear. income
sell their old clothes. Mass market and
Thrift shops segmented customers
(male/female)

Clothes for people Online platform, social

with low income, media, influencers
reduces textile waste
 Circular Business Model Canvas

Trendy clothes on a
Rent clothes to budget without having University Students
Personalized, online
customers, Customer to own clothes you will communities with Low-
support
People who donate or support hardly wear. income
sell their old clothes. Mass market and
Thrift shops segmented customers
(male/female)

Clothes for people Online platform, social

Inventory, website
with low income, media, influencers
shopping platform
reduces textile waste
 Circular Business Model Canvas

Trendy clothes on a
Rent clothes to budget without having University Students
Personalized, online
customers, Customer to own clothes you will communities with Low-
support
People who donate or support hardly wear. income
sell their old clothes. Mass market and
Thrift shops segmented customers
(male/female)

Clothes for people Online platform, social

Inventory, website
with low income, media, influencers
shopping platform
reduces textile waste

Web platform development and Web platform development and

maintenance maintenance
 Circular Business Model Canvas

Trendy clothes on a
Rent clothes to budget without having University Students
Personalized, online
customers, Customer to own clothes you will communities with Low-
support
People who donate or support hardly wear. income
sell their old clothes. Mass market and
Thrift shops segmented customers
(male/female)

Clothes for people Online platform, social

Inventory, website
with low income, media, influencers
shopping platform
reduces textile waste

Web platform development and Web platform development and Revenue generated from
Subscriptions
maintenance maintenance renting clothes
 Circular Business Model Canvas

Trendy clothes on a
Rent clothes to budget without having University Students
Personalized, online
customers, Customer to own clothes you will communities with Low-
support
People who donate or support hardly wear. income
sell their old clothes. Mass market and
Thrift shops segmented customers
(male/female)

Clothes for people Online platform, social

Inventory, website
with low income, media, influencers
shopping platform
reduces textile waste

Web platform development and Web platform development and Revenue generated from
Subscriptions
maintenance maintenance renting clothes

Product as a service
 Circular Business Model Canvas

Trendy clothes on a
Rent clothes to budget without having University Students
Personalized, online
customers, Customer to own clothes you will communities with Low-
support
People who donate or support hardly wear. income
sell their old clothes. Mass market and
Thrift shops segmented customers
(male/female)

Clothes for people Online platform, social

Inventory, website
with low income, media, influencers
shopping platform
reduces textile waste

Web platform development and Web platform development and Revenue generated from
Subscriptions
maintenance maintenance renting clothes

Renters return clothes, repair if needed,

Product as a service
then rented again to other customers
 The Activity
Activity duration: 30 minutes

1 Split into groups of 3-5 and prepare a posterboard or use the “Circular Business Model Canvas”
handout for the exercise. Using sticky notes on a large posterboard is recommended.

2 Pick one of the scenarios from the “Redesign for Circularity” handout to use for the canvas.

3 Fill out the “Circular Business Model Canvas” in your group and apply one or more circular design
models to your business model.

4 When finished with the canvas, sketch your circular product and business model and share your
circular innovations with the class.
Circular Business Model Canvas