Elements and Principles of Design

Elements: Principles:
Line Balance
Shape Emphasis & Focal Point
Form Contrast
Color Movement
Value Variety
Texture Pattern & Repetition
Space Unity
Harmony/Gestalt
 Line
A line is defined as a mark with length and direction, created by a point that
moves across a surface. A line can vary in length, width, direction, curvature, and
color.
Contour, Diagonal, Broken, Curved, Outline, Implied, Vertical, zigzag,
Horizontal, Wavy, Slanted, Continuous, Solid, Narrow, Bold

Jasper Johns, 0-9 (continuous line) Gesture drawing

 Line
Is a fundamental from of visual communication. As a graphic tool, line is inverted
to act symbolically in creative/ artistic and literary expression

Jasper Johns, 0-9 (continuous line) Gesture drawing

 line

Jackson Pollock, Autumn Rhythm

LINE

Andy Goldsworthy
 Physical properties of Line (in visual
arts)

1. Measure- the division or unity of the physical area is accorded

by the measurement of line. Ex. A line drawn edge to edge of the
picture frame in Horizontal, vertical,diagonal
2. Type – lines have various types: straight line, curved lines,
angular these may be long or short, thick or thin.
3. Directions- in viewing, a picture pur eye move is controlled
significantly by large measure of lines directions.
 Physical properties of Line (in visual
arts)

4. Location – the line placement on a pictorial

plane is another relevant factor to consider.
5. Character – character as a one physical
property of line is a term largely connected
with medium with which it is made.
 Lines as related to other elements of
Design
1. Line and Shape
- the creation of shape basically involves line.
2. Line and Value
- the contrast between light and dark is the fundamental
known in art world of value.
3. Line and Texture
- when lines is set establishment a flat or two
dimensional effects on a work art, and then pattern
is present.
4. Line and Colour
- there are wide creative possibilities when colour is
establish with line.
 Shape
Shape is an enclosed space defined by other elements of art.
Shape is 2-Dimensional

Shape can be:

Geometric: Angular, man-made concept
Organic: curvilinear - found in nature

Fernana Leger, The City Matisse, from the series “Jazz”

1. Formal meaning of Shape
-Shape are less appreciated if it is devoid of any suggestion or
meaning.

2. Uses of Shape
- shapes in art are utilized and easily identified as it objectively
represents a visual facts from the material world.

3. Picture frame as a Shape

- canvas or paper are ground where artist creatively gravitate are
also practically considered as shape.
Picasso, Three Musicians
 FORM
3 Dimensional Shape. Volume
MC Escher, Self Portrait
 Vincent Van Gogh, Shoes

Tamara de Lempicka
Portrait of Ira P. 1925
 Value
An element of art that refers to luminance or luminosity – the lightness
or darkness of a color.

Value is an especially important element in works of art

when color is absent. This is particularly likely with drawings,
printmaking, and photographs

Kathe Kollwitz,
Self portrait
 Value

Chuck Close Edward Weston, Pepper

(made w/ thumbprints!) (photograph)
 Texture
Texture refers to the surface quality or "feel" of an object, such as roughness,
smoothness, or softness. Actual texture can be felt while simulated textures are
implied by the way the artist renders the surface area

Oppenheim
Fur-lined cup
 Texture
Actual and Implied

Albrecht Durer
Rhinocerus

Golsdworthy
 Color
Is an element of art with three properties
1) Hue, the name of the color, e.g. red, yellow, etc. 2) Intensity
or the purity and strength of the color 3) Value, or the lightness or
darkness of the color

Jasper Johns, Target

(primary colors)

Delauney
 Physical Properties of Colour
1. HUE - it is a colour property that refers to its
location to the spectrum. It is also a term or name
used on the various colours found within the
spectrum band.
2. Value – is the quality of lightness and darkness
of a colour in a given object.
3. INTENSITY – is sometimes known in the art world
as saturation or chroma which refers to the
quality of light in a colour.
4. NEUTRAL – Some object are black, white or grey
which do not appear in any of the colour in the
spectrum band.
 Primary Colors
- these colours also considered as solid colour due to
the fact that the hues mentioned are not result of any
pigment mixture in the relation to art making.
 Secondary Colors
Secondary colours are orange, violet, and green
. These colours are results of two primary
mixtures in equal ration(red,blue,violet).
 Tertiary Colours
If the basic in the colour wheel, then tertiary
colour are found in six combinations. These are
yellow-orange, red-orange, blue-green, yellow-
green, re-violet, blue-violet
Piet Mondrian Wassily Kandinsky
 Warm Colors
• Colors that are often described as being
higher in temperature
• Reds, oranges, yellows
• Associated with fire and sun
• Optically, appear to advance
• Stimulating and passionate
Ex. Warm
 Cool
• Colors that are often described as being
lower in temperature
• Greens, Blues, and Violet
• Associated with water, sky, and spring
• Optically, they appear to recede
• Calming and depressing
Ex. Cool
 Color and Mood

Van Gogh, the Night Cafe

Picasso, the Old Guitarist

 Space
Space is the empty or open area between, around, above, below, or within
objects. Shapes and forms are made by the space around and within them. Space
is often called three-dimensional or two- dimensional.

MC Escher
 Space
Positive space is filled by a shape or form. Negative space surrounds a
shape or form.
 Space/Depth
May be created by overlapping, change in scale,
perspective placement, color theory, or projection toward the
viewer.

David Hockney
Place Furstenberg, Paris, August 7,8,9, 1985 -#11985
PRICIPLES OF DESIGN
 Balance
Balance is a sense of stability in the body of work.
Balance can be symmetrical (formal) or assymmetrical (informal)

Wayne Thiebaud, Around the Cake (formal balance)

Symmetrical/Formal Balance

Diane Arbus, Twins

 Symmetrical Balance

Leonardo da Vinci, The Last Supper 1495-1498

Asymmetrical Balance

Edgar Degas (informal balance)

Asymmetrical Balance
 Variety
When elements are changed in scale, color, or form.

Stuart Davis

Andy Warhol
 Movement
Movement adds excitement to your work by showing action and directing the viewers eye
throughout the picture plane.

Edward Munch, the Scream

 Movement

Umberto Boccioni,
Unique forms of continuity in space Marcel Duchamp, Nude Descending Staircase
Dominance & Subordination
The part of a composition that is emphasized, has the
greatest visual weight, the most important, powerful, or
has the most influence.
 Emphasis & Focal Point
Emphasis - Any forcefulness that gives importance to some feature or features of an
artwork; something singled out, stressed, or drawn attention to by means of contrast,
anomaly, or counterpoint

Focal Point = portion of an artwork's composition on which interest or attention centers

David Hockney
 Emphasis & Focal Point

Barbara Kruger Rene Magritte

 Pattern & Repetition
Involves multiples of the same element. Repeated elements can vary in size, color, or axis
placement. Repeated elements can create a pattern. The use of repetition may be applied to
all Visual Elements. Motion can be created by repetition.

William Morris
Arts and Crafts Movement
Pattern & Repetition

Chuck Close, Self Portrait, detail

 Contrast
A large difference between two things,
such as light and shadow, color and black/white

Andy Warhol
 Contrast

David, the Death of Marat

Economy
 Unity & Harmony
The quality of wholeness or oneness (Gestalt) that is achieved through the effective use of
the elements and principles of design.

Claude Monet
Haystacks
 Unity

Cezanne

Wayne Theibaud
 Unity

Van Gogh “Starry Night”

What Elements and Principles stand out?
What Elements and Principles stand out?

Goya, “The 5th of May”

What Elements and Principles stand out?

Gauguin
What Elements and Principles stand out?