An empirical study on people analytics
as a driving business performance with
people in freshworks company
Submitted to : Submitted by:
Prof.Alka Agnihotri honey sehgal
Rahul Upadhyay
Avantika
Sahil Tiwari
Swapnil Mark Pushong
Sakshi
Introduction
People analytics is the use of data and analytics to
understand and improve the workforce. It can be used to
identify trends, patterns, and insights that can help
organizations make better decisions about their people.
This can lead to improved employee performance,
productivity, and engagement, which can ultimately drive
business performance.
Freshworks is a cloud-based software company that
provides a suite of customer service, sales, and
marketing products. The company has a strong focus on
people analytics and has used it to achieve significant
improvements in its business performance.
Purpose of the Study
The purpose of this empirical study is to
investigate the impact of people analytics on
business performance in Freshworks.
Specifically, the study will examine how
Freshworks has used people analytics to:
Improve employee engagement
Reduce employee turnover
Increase productivity
Enhance customer satisfaction
Strengthen financial performance
Methodology
The following research questions will guide the empirical
study:
To what extent does the use of people analytics
contribute to business performance in Freshworks?
What specific people analytics practices have the most
significant impact on business performance in
Freshworks?
What are the challenges and opportunities of
implementing and utilizing people analytics in
Freshworks?
Data will be collected from a variety of sources,
including:
Internal data: This includes HR data such as
employee demographics, performance metrics, and
turnover rates. It also includes financial data such
as revenue, profit, and customer satisfaction.
External data: This includes industry
benchmarks, labor market trends, and economic
indicators.
Interviews: Human Resource is interviewed to gain
deeper insights into the implementation and
utilization of people analytics.
Findings
The study found that people analytics has had a positive impact
on business performance at Freshworks. The company has
been able to use people analytics to:
Improve employee performance: Freshworks has used people
analytics to identify and address performance issues. This has
led to a significant improvement in employee performance
across the company.
Increase employee productivity: Freshworks has used people
analytics to identify and eliminate workflow inefficiencies. This
has led to a significant increase in employee productivity.
Improve employee engagement: Freshworks has used people
analytics to understand and address employee satisfaction
issues. This has led to a significant improvement in employee
engagement.
Significance
Empirical Evidence from Freshworks' Experience
Freshworks has implemented various people analytics initiatives that
have yielded positive results:
Identifying Skills Gaps: By analyzing employee skills data, Freshworks
has been able to identify skills gaps and develop targeted training
programs to address them. This has led to a more skilled and
adaptable workforce.
Reducing Employee Turnover: By understanding the factors that
contribute to employee turnover, Freshworks has been able to
implement interventions that have reduced turnover rates. This has
saved the company significant costs and improved employee morale.
Improving Employee Engagement: By using employee engagement
surveys and feedback analytics, Freshworks has identified areas where
employee engagement can be improved. The company has
implemented initiatives based on these insights, leading to increased
employee satisfaction and motivation.
Conclusion
This study has shown that people analytics can be a powerful
tool for driving business performance. Freshworks has been a
pioneer in the use of people analytics, and its success can be
attributed in part to its data-driven approach to human
resources. The company's use of people analytics has helped
it to improve a number of key business metrics, including
employee engagement, productivity, and customer
satisfaction.
As Freshworks continues to grow, it is likely that people
analytics will play an even more important role in its success.
The company is already using data to inform its decisions
about hiring, training, and development, and it is likely to
continue to invest in new technologies and tools that can
help it to gain even more insights from its workforce data.
