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Liv Space

Livspace is an India-based interior design marketplace founded in 2014 that connects homeowners with interior designers. It operates in India and Singapore. The company has raised $200 million in funding and was recently valued at over $1 billion. Livspace combines an in-house design team with a technology platform and supplier marketplace to provide end-to-end home interior design services. The founders are Anuj Srivastava and Ramakant Sharma.

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2K views17 pages

Liv Space

Livspace is an India-based interior design marketplace founded in 2014 that connects homeowners with interior designers. It operates in India and Singapore. The company has raised $200 million in funding and was recently valued at over $1 billion. Livspace combines an in-house design team with a technology platform and supplier marketplace to provide end-to-end home interior design services. The founders are Anuj Srivastava and Ramakant Sharma.

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Team

4
L I V S PAC
E
S w o t An al y s
is
INTRODUCTION

Livspace is an India-based interior design


marketplace that connects interior designers
with homeowners. It provides interior design
and renovation services in Singapore and
India. The company was founded in 2014 by
Anuj Srivastava and Ramakant Sharma and
has raised a funding of $200 million.
About Livspace

Type : Private

Industry : Interior Design

Founded : 2014

Founders : Anuj Srivastava,

Ramakant Sharma

Headquarters : Bangalore

Website : www.livspace.com
Founders

01 Anuj Srivastava
He worked as the Global Head of
Product Marketing for the
eCommerce team at Google. He
went to school at IIT Kanpur,
received his MBA from the London
Business School.

02 Ramakant Sharma
He graduated from IIT Kanpur, and
holds an MBA from Indian School of
Business, Hyderabad. Before
founding Livspace, Ramakant was a Anuj Srivastava Ramakant Sharma
core team member and Vice
CEO of Livspace Co-Founder, Livspace
President of Engineering at Myntra.
SWOT
S W

Strength Weaknesses
s
O T

Opportunities Threats
Part 01
Strengths(S)
Focus on furnishings and home decor
01
Strengths Revolutionize the user experience by providing renovation
sort of facilities through the basis of online network.
Livspace, operated by Home Interior Designs E-
commerce Pvt Ltd, thus, becomes the fifth unicorn of
2022, and the 49th company to be valued at over $1
billion since January 2021. Built supplier ecosystem
02
The creation of a great network of suppliers.
Livspace combines Canvas, its proprietary
technology platform with a three-sided marketplace
between homeowners, certified designers and
vendors. It delivers end-to-end home interiors to
homeowners in a hassle-free, predictable manner and Market Knowledge
empowers designers and vendors to deliver it. 03
The startup deals with consumer-based goods and provide
inexpensive goods and after sales services.
Part 02
Weaknesses(
W)
Weaknesses ...

Abandon trusted Skepticism about


Usual e-commerce
local furniture quality, delivery and
concerns
assembly
The typical practice of not adopting
The practice of underestimation of Customers' Exploding Expectations
the innovation and continuing with
the products as the physical Agility Challenge
the traditional practices of going to
verification of the products hasn’t Being Consistent
the physical stores of expensive
done. Data Security
purchases.
Part 03
Opportunitie
s(O)
Only 5.5M customers of 30M target
Opportunities 01 market are regular customers
With an evolving lifestyle and fast-paced The possibilities of having a good customer base is very large.

urbanization, the scope of interior design has grown


significantly, making it one of the most sought-after
professions in India today. The market trend shows a
Competition helps build excitement
remarkable growth in the demand of interior
02 about furniture
designers. Many people rely on professionals to
design spaces to achieve a comfortable and happy The competition with IKEA is pretty huge which makes it
living. hard for the startup to gather the estimate user base, but
due to its previous success.
With booming property prices, Indian homes are
becoming smaller and house owners seem to have
Launch of Privilege program to partner
found the solution to space crisis in the face of 03 with designers
interior designing.
The increment of employment for the creative people.
Part 04
Threats(T)
Threats
Increasing International entrants in the
market.
The presence of IKEA is notable, but livspace had
the first mover advantage in the online marketspace.

Managing Costs
One of the biggest struggles for just about any
business, interior design firm or otherwise, is
managing costs. Labour, materials, marketing, and
even your monthly phone bill add up when you’re
MANAGING CLIENT EXPECTATIONS running a business.

Interior design involves a lot of people management; in addition to finding the right partners
inside and outside your firm, you’ll also have to work with your clients—often quite closely.
Many clients come to interior designers because they have visions, but not the resources to
execute them. Others may not have a particular design in mind, but they might be alarmed by
costs.
Finally…

Conclusion
The mix of skills has the potential to
create a strong competitive edge for
Livspace, allowing it to expand its
leading position, penetrate new markets,
and widen its products over time.
Members…

N. Srinand Pallava S. Krishna


Choudhary Naik Prusty

Parthib Shikhar
Kaviraj Maharshi
Thank You

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