Scribd
Upload
14 views

Lesson 2

The document discusses various communication models: 1) Aristotle's model views communication as a verbal activity where the speaker tries to convince the listener. 2) Lasswell's model sees communication as unidirectional with an intended "effect". 3) Shannon and Weaver's model introduces transmitters, receivers, and noise. It aims to mathematically reduce communication. 4) Schramm's model has three elements: source, destination, message. It emphasizes feedback and sender/receiver experience. 5) Berlo's S-M-C-R model focuses on communication as a process where meaning resides in people, not words. The document tests understanding of these models and encourages

Uploaded by

princevillarico
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
14 views

Lesson 2

The document discusses various communication models: 1) Aristotle's model views communication as a verbal activity where the speaker tries to convince the listener. 2) Lasswell's model sees communication as unidirectional with an intended "effect". 3) Shannon and Weaver's model introduces transmitters, receivers, and noise. It aims to mathematically reduce communication. 4) Schramm's model has three elements: source, destination, message. It emphasizes feedback and sender/receiver experience. 5) Berlo's S-M-C-R model focuses on communication as a process where meaning resides in people, not words. The document tests understanding of these models and encourages

Uploaded by

princevillarico
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 44

REVIEW

Answer the ff:

• How will you define communication in


your own words?
• Why is feedback important in all forms
and context of communication?
• What would probably happen if people
could not communicate? Explain your
answer.
ACTIVITY
Explain how the sender and receiver encode and decode
images.
• What provides the energy in the
communication process?
Communication
Models
Objectives:
• describe the types of
communication models in a given
context
• create a new communication
model for more dynamic and
effective way of interacting with
others.
What is Communication Model?

Conceptual representation that is


used to explain the communication
process
Communication Models

Communication models help you understand


how the communication process works.
Studying these models and their features will
help expand your understanding of an
effective communication process.
1. Aristotle’s Communication
Model
• Greek philosopher, Aristotle, called the
study of communication “rhetoric” and
spoke three elements within the process.
1. Aristotle’s Communication
Model
• According to Aristotle, communication is
a verbal activity in which the speaker tries
to convince the listener using a tactical
construct of an argument.
1. Aristotle’s Communication
Model
2. Lasswell’s Communication Model

• Harold Dwight Lasswell designed a


communication exchange type mixing the
main elements of communication
exhanges.
2. Lasswell’s Communication Model

• Laswell sees communication as a


unidirectional process. He believes there
must be an ‘effect’ if communication takes
place.
2. Lasswell’s Communication Model
3. Claude Shannon and Warren Weaver’s
Communication Model

• Claude Shannon and Warren Weaver


produced a new mathematical theory
regarding conversation in 1949.
3. Claude Shannon and Warren Weaver’s
Communication Model

• They tried to reduce the communication


process to a set of mathematical formulas.
3. Claude Shannon and Warren Weaver’s
Communication Model
• The model introduces three elements not
found in Aristotle’s model: a transmitter, a
receiver, and source of noise.
• Their concept tried to highlight an
awareness that there is a semantic noise in
face-to-face verbal communication.
3. Claude Shannon and Warren Weaver’s
Communication Model
4. Schramm’s Communication Model

• Wilbur Schramm developed an easy


devices communication model with three
elements: a message’s source, message’s
destination, and message’s message.
4. Schramm’s Communication Model

• Schramm believed that the fields of


experience of the sender and receiver must
be considered in communication process.
4. Schramm’s Communication Model

• He is concerned about the importance of


feedback which he sees as an effective
means to solve the disturbance problem.
4. Schramm’s Communication Model
5. Berlo’s S-M-C-R Communication
Model
• This model was developed in 1960 by
David K. Berlo. His approach was to create
“a model of the ingredients of
communication”.
5. Berlo’s S-M-C-R Communication
Model

• Berlo mainly emphasized the fact that


communication is a process and that
meanings are in people, not in words.
5. Berlo’s S-M-C-R Communication
Model
REMEMBER:

Communication have processes to follow.


These processes are structured with some kind
of models that make the flow of
communication smooth and effective.
ACTIVITY
INSTRUCTIONS:

Write a response to each of the


following dialogue prompts to
complete the communication
processes.
1. Trisha: Gaby, can’t you see that
grandma crossing the street? She
might be hit by the speeding
vehicles.
Your answer: _____________
2. Rica: Hey Reggie! Are you going
to join the Bible study this afternoon?
Reggie: I will ask permission from
my parents because it may end late.
Your answer:_______________
3. You are comfortably seated on a bus full of
passengers for a long drive. Before it departs, a
pregnant woman persuades the driver to count her in
even if she’ll be standing the whole trip.

Driver: Ma’am, there is no vacant seat anymore.


Pregnant Woman: Please sir, I’m already tired from the
day’s work and I’d like to go home to take a rest.

Your Answer: ____________________.


VALUES
INTEGRATION
How will you make use of your
knowledge of the communication
models to communicate effectively?
ASSESSMENT
I. Identify the following.

1. He developed an easy devices


communication model with only three
elements.
2. He sees communication as a
unidirectional process.
3. He is concerned about the importance of
feedback which he sees as an effective
means to solve the disturbance problem.
4. According to him, communication is a
verbal activity in which the speaker tries to
convince the listener using a tactical
construct of an argument.
5. He believed that the fields of experience
of the sender and receiver must be
considered in communication process.
II. Determine what model is being showed
in the following picture.
6.
II. Determine what model is being showed
in the following picture.
7.
II. Determine what model is being showed
in the following picture.
8.
II. Determine what model is being showed
in the following picture.
9.
II. Determine what model is being showed
in the following picture.
10.
Thank You!
Oral Communication

You might also like