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7 Cs

The document outlines the 7Cs of effective communication: [1] Completeness, [2] Conciseness, [3] Consideration, [4] Concreteness, [5] Clarity, [6] Courtesy, and [7] Correctness. Each C is defined with examples of effective versus ineffective communication. Completeness means providing all necessary information to answer questions fully. Conciseness eliminates wordiness through active voice and avoiding repetition. Consideration focuses on the receiver through language that emphasizes benefits and positive aspects.

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Kamini Salunkhe
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26 views18 pages

7 Cs

The document outlines the 7Cs of effective communication: [1] Completeness, [2] Conciseness, [3] Consideration, [4] Concreteness, [5] Clarity, [6] Courtesy, and [7] Correctness. Each C is defined with examples of effective versus ineffective communication. Completeness means providing all necessary information to answer questions fully. Conciseness eliminates wordiness through active voice and avoiding repetition. Consideration focuses on the receiver through language that emphasizes benefits and positive aspects.

Uploaded by

Kamini Salunkhe
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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7Cs of Effective Communication

Presenter:
Dr. Rajiv P. Junne
Faculty, Comm. Skills
Shri Vile Parle Kelavani Mandal’s

INSTITUTE OF TECHNOLOGY, DHULE


EFFECTIVE COMMUNICATION
7 C’S OF EFFECTIVE COMMUNICATION
1. COMPLETENESS
2. CONCISENESS
3. CONSIDERATION
4. CONCRETENESS
5. CLARITY
6. COURTESY
7. CORRECTNESS
1. COMPLETENESS

• PROVIDE ALL NECESSARY INFORMATION


• ANSWER ALL QUESTIONS ASKED
• GIVE SOMETHING EXTRA, WHEN
DESIRABLE
EXAMPLES…
• I AM NEW TO THE CITY AND WOULD LIKE TO CONSIDER
JOINING YOUR CLUB. AS I WILL BE VISITING YOUR CLUB
WITHIN THE MONTH WILL YOU PLEASE TELL ME WHERE THE
NEXT MEETING WILL BE HELD?
• PLEASE FAX ME IN RETURN THE DEPARTURES FROM
SINGAPORE TO HONG KONG ON THE 8TH.
• HOW COME MY REQUEST FOR AN INTERVIEW LETTER DID NOT
RECEIVE A RESPONSE?
2. CONCISENESS

• ELIMINATE WORDY EXPRESSIONS


• ACTIVE AND PASSIVE VOICE
• AVOID UNNECESSARY REPETITION
WORDY EXPRESSIONS
SHORT WORDS
LONG WORDS
• THEY ACCEDED TO THE PROPOSITION • THEY AGREED TO QUIT BUSINESS.
TO TERMINATE BUSINESS.
• THIS ANTIQUATED MERCHANDISING • THIS OLD SALES STRATEGY WILL
STRATEGY IS INEFFECTUAL IN NOT WORK IN TODAY’S BUSINESS.
CONTEMPORARY BUSINESS
OPERATIONS.
• PLEASE FIND ATTACHED THE LIST
YOU REQUESTED • THE LIST YOU REQUESTED IS
ATTACHED
3. CONSIDERATION

• FOCUS ON ‘YOU’ INSTEAD OF


‘I’ AND ‘WE’.
• SHOW AUDIENCE BENEFIT OR INTEREST
IN THE RECEIVER.
• EMPHASIZE POSITIVE ASPECTS,
PLEASANT FACTS.
WE- ATTITUDE
• I AM DELIGHTED TO ANNOUNCE THAT WE WILL BE EXTENDING OUR HOURS
TO MAKE SHOPPING MORE CONVENIENT.
• WE’RE SURE YOU MUST BE FRUSTRATED BY THE LENGTH OF TIME IT HAS
TAKEN TO SHIP YOUR ORDER FOR POLISH GARGOYLES.
• YOU FAILED TO ENCLOSE YOUR CHEQUE IN THE ENVELOPE.
• YOU ARE COMPLETELY OFF BASE IN YOUR PROPOSAL.
4. CONCRETENESS

• USE SPECIFIC FACTS AND FIGURES


• PUT ACTION IN YOUR VERBS.
• CHOOSE VIVID, IMAGE BUILDING
WORDS.
FEW EXAMPLES
Abstract Concrete
A significant loss A 53% loss

Good attendance record 100% attendance record

The majority 6 percent

In the near future By noon Thursday

Students GMAT scores are higher Good GMAT results


5. CLARITY

• USE FAMILIAR WORDS


• CONVERSATIONAL STYLE
• CONSTRUCT COHESIVE SENTENCES
AND PARAGRAPHS.
FEW EXAMPLES
FAMILIAR WORDS
UNFAMILIAR WORDS
• THIS MACHINE HAS A TENDENCY TO
• THIS MACHINE TENDS TO GET NOISY
DEVELOP EXCESSIVE AND
WHEN IT RUNS HOT.
UNPLEASANT AUDIO SYMPTOMS
WHEN OPERATING AT ELEVATED
TEMPERATURES
• MS. SMITH’S IDIOSYNCRASIES
SUPPLY ADEQUATE JUSTIFICATION
• MS. SMITH’S PECULIAR WAYS
FOR TERMINATING HER
JUSTIFY FIRING HER.
EMPLOYMENT STATUS
6. COURTESY

• BE SINCERELY THOUGHTFUL, TACTFUL


AND APPRECIATIVE.
• USE EXPRESSIONS THAT SHOW RESPECT.
AVOID IRRITATING EXPRESSIONS
• AVOID QUESTIONABLE HUMOR.
• CHOOSE NON-DISCRIMINATORY
EXPRESSIONS
• NAMES OF PEOPLE
THOUGHTFUL, TACTFUL AND APPRECIATIVE:
EXAMPLE…
• CLEARLY, YOU DID NOT READ MY LATEST FAX.
• STUPID LETTER, I CAN’T UNDERSTAND ANY OF IT.

IRRITATING EXPRESSIONS
• CONTRARY TO YOUR INFERENCES…
• YOU LEAVE US NO CHOICE…
• WE MUST INSIST…
• YOU NEGLECTED….
7. CORRECTNESS
• USE THE RIGHT LEVEL OF LANGUAGE – AVOID USE
OF IDIOMS
• CHECK ACCURACY OF FIGURES, FACTS, & WORDS-
ASK SOMEONE TO READ YOUR MESSAGE BEFORE
FINALIZING.
• MAINTAIN ACCEPTABLE WRITING MECHANICS
USE OF CORRECT IDIOMS/ PHRASES/ WORDS

• ALL TALK AND NO TROUSERS


• IF YOU’LL PARDON MY FRENCH
• EMINENT/ IMMINENT
• FARTHER/FURTHER
• BETWEEN/AMONG
• A/AN

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