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Apple

Apple Inc. is an American technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers. Some of Apple's most popular products include the Mac line of computers, the iPod music player, the iPhone smartphone, and the iPad tablet. Apple also operates online stores and markets digital content and applications through the iTunes Store. While originally known for its computers, Apple has expanded into other consumer electronics in recent years.

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34 views8 pages

Apple

Apple Inc. is an American technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers. Some of Apple's most popular products include the Mac line of computers, the iPod music player, the iPhone smartphone, and the iPad tablet. Apple also operates online stores and markets digital content and applications through the iTunes Store. While originally known for its computers, Apple has expanded into other consumer electronics in recent years.

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Vũ Lại Anh
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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APPLE

APPLE

• Apple Inc, is an American multinational corporation with a focus on designing


and manufacturing consumer electronics and closely-related software products.
Headquartered in Cupertino, California, Apple develops, sells, and supports a
series of personal computers, portable media players, computer software, and
computer hardware accessories; Apple is also currently involved in the creation
of new technology concepts, such as the iPhone, Apple TV, and many features of
its new, upcoming operating system, Mac OS X “Leopard”.

2
APPLE

• Apple also operates an online store for hardware and software purchases, as well
as the iTunes Store, a comprehensive offering of digital downloadable music,
audiobooks, games, music videos, TV shows, and movies. The company’s best-
known hardware products include the Mac line of personal computers and related
peripherals, the iPod line of portable media players, and the iPhone, which has a
confirmed release date of June 29 2007 in the U. S. Apple’s best known software
products include the Mac OS operating system and the iLife software suite, a
bundle of integrated amateur creative software products. Both Mac OS and iLife
are included on all Macs sold.

3
APPLE

• Additionally, Apple is also a major provider of professional (as well as “prosumer”) audio-
and film-industry software products. Apple’s professional and “prosumer” applications,
which run primarily on Mac computers, include Final Cut Pro, Logic Audio, Final Cut
Studio, and related industry tools. Apple had worldwide annual sales in its fiscal year 2006
(ending September 30, 2006) of US$19. 3 billion. The company, first incorporated January
3, 1977, was known as Apple Computer, Inc. or its first 30 years.
• On January 9, 2007, The company dropped “Computer” from its corporate name to reflect
that Apple, once best known for its computer products, now offers a broader array of
consumer electronics products. The name change, which followed Apple’s announcement of
its new iPhone smartphone and Apple TV digital video system, is representative of the
company’s ongoing expansion into the consumer electronics market in addition to its
traditional focus on personal computers.
APPLE

• In 1977, the Apple II computer became the first personal computer to


include color graphics. Steve Jobs created a sleek plastic case design for
the new system having drawn his inspiration from the calculators cases
he saw being produced at Hewlett Packard; previously, computer cases
had been manufactured out of sheet metal. The Apple II was a major
success with earnings of close to $139 million within only three years.
People began to take notice of the young company.
In 1981, Steve Jobs
introduced the Apple III
computer. Because of a
flaw in the computer’s
design the first 14,000
units were recalled which
in turn caused sales of the
system to taper off. In
1983, with its dynamic
growth, Steve Jobs figured
that Apple could use a
professional CEO, feeling
that he did not have the
necessary experience to
keep the position. He
personally recruited John
Sculley, president of Pepsi
Co. , as Apple’s new Chief
Executive Officer.
APPLE

• The same year, Apple announced the release of the first personal computer that
would be almost entirely mouse-based. This revolutionary new system would be
called the Lisa. Unfortunately, the Lisa’s retail price of $9,995 made it cost
prohibitive for the majority of the general public.
• Having been removed from the Lisa team, Steve Jobs joined the staff of a smaller
project at Apple. He headed the design of a new computer system for the home
market that would retail for a more price friendly $500. This proposed system
was later named the Macintosh.
APPLE

• The emphasis on the design of the Macintosh was in simplicity; Steve


Jobs wanted it to appeal to the average computer user. The Macintosh
was eventually fitted with a number of the Lisa’s GUI features. Like the
Lisa, the Macintosh’s operating system lacked function keys which
forced users to rely on the mouse to navigate through the operating
system. The Macintosh contained 128K of memory which was twice that
of the equivalent PC at the time and a 32-bit microprocessor which
outclassed the PC’s 16-bit microprocessor

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