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Marketing Identification and Analysis

1. The document discusses market identification and analysis, including defining target markets. It outlines objectives to identify target markets and understand market segmentation. 2. Common types of market segmentation include demographic, geographic, attitudinal, and behavioral. The document also discusses the importance of market targeting and product positioning. 3. Methods of market analysis that can be used include surveys, interviews, focus groups, and customer observation. These help to understand customer needs and buying patterns.

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DON DE
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66 views24 pages

Marketing Identification and Analysis

1. The document discusses market identification and analysis, including defining target markets. It outlines objectives to identify target markets and understand market segmentation. 2. Common types of market segmentation include demographic, geographic, attitudinal, and behavioral. The document also discusses the importance of market targeting and product positioning. 3. Methods of market analysis that can be used include surveys, interviews, focus groups, and customer observation. These help to understand customer needs and buying patterns.

Uploaded by

DON DE
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MARKET IDENTIFICATION AND ANALYSIS

GROUP 5
2023

. To identify Target Market and why


is it important.
OBJECTIVES
. To understand target market

. To define Segment Market and


Target Market

. To analyze Market Identification

MARKETING IDENTIFICATION AND ANALYSIS 2


TARGET MARKET 2023

. It define as the central to marketing.

. Serviceable obtainable market, is a group of customers


within a business's serviceable available market at which
a business aims its marketing efforts and resources.

TARGET MARKET

MARKETING IDENTIFICATION AND ANALYSIS 3


1. DEMOGRAPHIC 2023

2. GEOGRAPHIC
3. ATTITUDINAL
4. BEHAVIOURAL

4 COMMON MARKET SEGMENTATION

MARKETING IDENTIFICATION AND ANALYSIS 4


2023
Include characteristics such as
age, geographic location,
education level, occupation,
DEMOGRAPHIC income, etc.
TARGET MARKET

MARKETING IDENTIFICATION AND ANALYSIS 5


2023
Involve the
compartmentalization of the
consumer market into smaller,
GEOGRAPHIC more manageable segments
using geographic location as the
TARGET MARKET
main determining factor.

MARKETING IDENTIFICATION AND ANALYSIS 6


2023

Is the grouping of customers


ATTITUDINAL into target groups, based on
TARGET MARKET shared attitudes – what
individuals think and how they
feel.

MARKETING IDENTIFICATION AND ANALYSIS 7


2023

refers to a process in marketing


which divides customers into
segments depending on their
BEHAVIOURAL behavior patterns when
TARGET MARKET interacting with a particular
business or website.

MARKETING IDENTIFICATION AND ANALYSIS 8


2023

Breaking the target audience into segments and then


designing marketing activities that will reach the
segments most likely to be responsive to your efforts.

MARKET TARGETING

MARKETING IDENTIFICATION AND ANALYSIS 9


2023

1. Few products today are designed to appeal to absolutely


everyone.
2. Part of the success of selling a good or service is knowing to
whom it will appeal and who will ultimately buy it.
3. Its user base can grow over time through additional marketing,
advertising, and word of mouth.

IMPORTANCE OF MARKET TARGITING

MARKETING IDENTIFICATION AND ANALYSIS 10


2023

A strategic exercise that defines where your product or service fits


in the marketplace and why it is better than alternative solutions.

PRODUCT POSITIONING

MARKETING IDENTIFICATION AND ANALYSIS 11


2023

A. MARKET
DEVELOPMENT
PRODUCT B. DIVERSIFICATION
POSITIONING C. MARKET PENETRATION
TARGET MARKET
D. PRODUCT
DEVELOPMENT

MARKETING IDENTIFICATION AND ANALYSIS 12


Is a growth strategy that identifies and develops new market segments for
current products.
2023

MARKET DEVELOPMENT

MARKETING IDENTIFICATION AND ANALYSIS 13


2023

Is a method of expansion or growth followed by businesses. It involves


launching a new product or product line, usually in a new market. It helps
businesses to identify new opportunities, boost profits, increase sales revenue
and expand market share.

DIVERSIFICATION

MARKETING IDENTIFICATION AND ANALYSIS 14


A measure of how much a product or service is being used by target customers compared
to the total estimated market for that product or service.
2023

MARKET PENETRATION

MARKETING IDENTIFICATION AND ANALYSIS 15


A series of steps that includes the conceptualization, design, development and marketing
of newly created or newly rebranded goods or services. 2023

PRODUCT DEVELOPMENT

MARKETING IDENTIFICATION AND ANALYSIS 16


MARKET ANALYSIS 2023

MARKETING IDENTIFICATION AND ANALYSIS 17


2023

A detailed assessment of your business's target market and competitive


landscape within a specific industry.

MARKET ANALYSIS

MARKETING IDENTIFICATION AND ANALYSIS 18


1. SURVEY 2023

2. INTERVIEWS
3. FOCUS GROUP
4. CUSTOMER OBSERVATION

4 TYPES OF MARKETING ANALYSIS

MARKETING IDENTIFICATION AND ANALYSIS 19


2023

Involves analyzing a given


SURVEY market in order to gain insight
into the buying potential and
TARGET MARKET
attributes of the target audience
for a product or service.

MARKETING IDENTIFICATION AND ANALYSIS 20


2023

One of the most effective tools


INTERVIEWS used in market research.
Interviews provide insightful
TARGET MARKET
information about consumers
and their buying patterns.

MARKETING IDENTIFICATION AND ANALYSIS 21


2023

Is a detailed assessment of your


business's target market and
FOCUS competitive landscape within a
PRODUCT specific industry. This analysis
TARGET MARKET lets you project the success you
can expect when you introduce
your brand and its products to
consumers within the market.

MARKETING IDENTIFICATION AND ANALYSIS 22


2023

Is the research and collection of


CUSTOMER customer data to understand
OBSERVATION better their needs and how they
TARGET MARKET interact with a company's
products or services.

MARKETING IDENTIFICATION AND ANALYSIS 23


2023

ESTEBAN, RHOGEN
THANK YOU! ESPANYOL, AZI
DONDE, MOHAMAD

MARKETING IDENTIFICATION AND ANALYSIS

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