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Purposive Communication Unit 1.4

Communication is the process of sharing meaning between two or more parties through verbal and nonverbal symbols. It involves encoding a message, transmitting it through a channel, and decoding the message at the receiving end. Effective communication takes place within a context and considers key principles like mutual understanding between parties, the complexity of interpersonal exchanges, and how context shapes communication. Ethics in communication emphasize mutual understanding, individual dignity, accuracy, access to information, accountability, considering all audiences, allowing differing perspectives, ensuring the means justify the ends, and responsible use of power in relationships where it is unequal.

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59 views9 pages

Purposive Communication Unit 1.4

Communication is the process of sharing meaning between two or more parties through verbal and nonverbal symbols. It involves encoding a message, transmitting it through a channel, and decoding the message at the receiving end. Effective communication takes place within a context and considers key principles like mutual understanding between parties, the complexity of interpersonal exchanges, and how context shapes communication. Ethics in communication emphasize mutual understanding, individual dignity, accuracy, access to information, accountability, considering all audiences, allowing differing perspectives, ensuring the means justify the ends, and responsible use of power in relationships where it is unequal.

Uploaded by

Adrian Saplala
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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PURPOSIVE

COMMUNICATION
What is communication?
• It is derived from the Latin word communicare, which means “to
share” or “to make common”.
• It is the act or process of exchanging information for a common
understanding.
• It involves two or more parties using mutually understood words,
signs, codes, and gestures to express one’s thoughts, feelings, and
behaviors.
• It may be in the form of speaking or writing, face to face, or via
phone and other media such as email, social media and other
electronic channels.
What is communication?
• The word communication itself provides a clue to what it is －
commun implies “something in common” and ication suggests
“understanding,” so communication hints at the meaning “a
common understanding of something” (Chase&Shamo, 2013)
• It is “the simultaneous sharing and creating of meaning through
human symbolic interaction” Seiler and Beall (1999).
• It is “a systematic process in which individuals interact with and
through symbols to create and interpret meanings (Woods, 2004)
What is communication?
• To put it in a nutshell,

“communication is the process of creating


and sharing meaning using verbal and
nonverbal symbols varied context.”
The Process of Communication

medium
encoding Message
decoding
Source/
Sender Receiver

Context

feedback
The Process of Communication
1. SOURCE － the sender of the 5. DECODING － this is the
message. receiver’s mental processing of
2. MESSAGE － the information your message into the meaning
you want to convey suggested by the verbal and/or
nonverbal symbols you use as
3. ENCODING － the process of
coverting your ideas or
reader
thoughts of the information 6. RECEIVER － the one who will
into verbal or nonverbal get the message
symbols that can be understood 7. FEEDBACK － the receiever’s
by the receiver of the message response to your message
4. CHANNEL － the manner in 8. CONTEXT － it refers to the
which your message or situation in which the
information is conveyed.
communication takes place
ELEMENTS OF COMMUNICATION

1. SENDER (who the source is)

2. MESSAGE (what is the idea being communicated


says)

3. CHANNEL (through what mediumthe message is


relayed)

4. RECEIVER (to whom it is directed)


KEY PRINCIPLES OF COMMUNICATION
1. Interpersonal communication is inescapable.
2. Interpersonal communication is complicated.
3. Interpersonal communication is contextual.
a. psycological context
b. relational context
c. situational context
d. environmental context
e. cultural context
ETHICS IN COMMUNICATION
1. MUTUALITY – Pay attention to the 6. AUDIENCE – “200% Rule” (receiver and
needs of others the sender)

2. INDIVIDUAL DIGNITY – Do not 7. RELATIVE TRUTH – Allow others to


cause another person embarrassment or respectfully disagree or see it differently.
loss of dignity
8. ENDS VS. MEANS – Be sure that the end
3. ACCURACY – Ensure that others have goal of communication and the means of
accurate information getting to that end are both ethical and no rule
can be applied without reservation to any
4. ACCESS TO INFORMATION – Never situation.
bolster the impact of communication by
preventing people from communicating 9. USE OF POWER – In a situation where
with one another you have more power than other (teacher
and student) you also have more
5. ACCOUNTABILITY – Be responsible responsibility for the outcome.

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