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Visual Worlds - Basic Techniques

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5 views22 pages

Visual Worlds - Basic Techniques

Uploaded by

Gavin Brown
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Visual Worlds

Year 8 – Term 2
Background
• Provides a setting.
• Provides a time and place!
• Provide extra information.
COLOUR
• Colours are used to evoke feelings. We see them in our
everyday lives; in signs, pictures and movies.
• Across cultures, colours can hold a symbolic meaning.
•
Lighting
The quantity and casting of light to create brightness or shadows.
• Bright light suggests a signal of hope or highlights something
important.
• Shadows can create danger, loss, sadness or uncertainty.
FONT
• The presentation of written text. Font can grab our
attention of our eyes or create a mood.
SHAPE
• Shapes are signifiers.
• Shapes can be symbolic.
SIZE
• The overall
dimension of
something. How
small or large. Size
can help provide
importance or
power.
•
SALIENCE
Salience refers to the feature in a composition that most grabs your
attention.
• What stands out the most.
• You can achieve salience through the use of size, colour, focus,
distance and shapes.
•
GAZE
Gaze refers to the direction of eye-line. There are TWO
types of gaze.
• DEMAND gaze is when a person in the image makes
direct eye contact with the reader.
• We connect with the character.
GAZE - Offer
• Offer is when the eye line does not make direct eye-
contact with the reader. We are invited to look with the
character and make our own judgements about what the
person is thinking and feeling.
VECTORS
• A vector is a line that leads
your eye from one element
to another.
• A vector can be a visible
line or an invisible one.
• It can be created by things
such as a gaze, pointing
fingers or extended arms.
• Vectors draw your eye to
what is important.
•
READING PATH
Reading path is the path you take through a visual text.
• The reading path can be from right to left.
• The reading path can be from the most salient to the least
salient elements.
• KNOWN - UNKNOWN

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