INNOVATION

MANAGEMENT
PRESENTED BY: GROUP 2
 KNOWLEDGE AND THE
MANAGEMENT OF CREATIVITY
AND INNOVATION
ORGANIZATIONAL
 KNOWLEDGE AND THE MANAGEMENT OF CREATIVITY
AND INNOVATION ORGANIZATIONAL
Knowledge
The fact condition of knowing something with familiarity gained through
experience. Knowledge has a paradoxical but critical relationship with both
creativity and innovation.
Creativity
A process of developing and expressing novel ideas that are likely to be useful.
LEVEL OF KNOWLEDGE PARADOX:
-ORGANIZAIONAL
-GROUP LEVEL
1. ORANIZATIONAL
The organizational is a part of the concept of the innovation and
development and accentuation new ideas and the prospensity for change
within organization. On the other hand, Core capabilities underlie
innovation.
4 Dimensions of core capabilities:
1. EMPLOYEE KNOWLEDGE AND SKILLS - an employee can know a lot about a
subject matter, but might not have the skills required to successfully apply that
knowledge to achieve specific tasks.
2. TECHNICAL SYSTEM AND EMBODIED PROPRIETARY KNOWLEDGE - Anything
regarded as extremely valuable that an individual or a firm created and that is
not permitted to be transmitted or exhibited publicly.
3. MANAGERIAL SYSTEM (process of knowledge creation and control -
describe the way in which companies organize themselves in their
structure and processes in order to act systematically, ensure smooth
processes and achieve planned result.
4. VALUES AND NORMS ASSOCIATED WITH KNOWLEDGE AND IT'S
CREATION -VALUES are the basic beliefs that guide the actions of
individuals. While - NORMS are the expectations that society has for
peoples behavior.
2. GROUP LEVEL
For groups, as for whole organization, knowledge
both helps and hinders creativity. A danger in groups
charged with innovating is that innovative thought
will be relegated to the "creatives" that is, these
individuals whose job titles or history mark them as
the ordained sources of new ideas. Creative ideas in
groups arise from the members. Group composition,
cohesion, norms, processes, and leadership all
determine the level of creativity a group expresses.
How does group cohesion can hurt creativity?
High levels of cohesion can cause pressure for members to
conform their behavior.
How does minority opinions challenge undesirable group of
cohesion?
they concluded that the Expression of minority views
influence others in group to re-analyze a problem and in the
process perhaps function more creatively and accurately.
What is group norms?
are rules or guidelines that reflect expectations of how
group members should act and interact.
What is risk-taking psychological safety?
Psychological safety refers to the perception of an
individual that they are able to speak up, take risks, and make
mistakes without fear of negative consequences to their self-
image, status, or career.
What is the role of hierarchy and expertise in creativity?
Hierarchy makes leaders accountable for results, and
provisions for their replacing failures with someone new.
Expertise in creativity the ability to think about a task or a
problem in a new or different way, or the ability to use the
imagination to generate new ideas.
What are the group processes that guide innovation?
-Strategy
A clear vision and plan to achieve the company’s defined goals
-Process
A way for a strategy implementation – who, what, when, why
-Structure
The proper organizational structure in the company allows
innovation more effectively
-Culture
Company mindset, bring the best of each person into the
company.
What is brain storming?
Is an activity that will help you generate more
innovative ideas
What is incubation?
Is an organization or program that supports new
businesses, ideas, and ventures.
What is dysfunctional momentum?
Occurs when people persist in working toward a goal
despite evidence that their course of action will fail.
What is emphatic?
Empathetic design is an approach where designers put themselves in
the shoes of users to understand their feelings and experiences. It involves
taking the user's perspective to create products or services that are
meaningful and effective.

What is group leadership?

Group leadership refers to the ability to guide and influence a group of
individuals towards a common goal.so this includes providing guide, direction,
and support to the members of a group to enhance their productivity,
collaboration, and overall effectiveness. Group leaders are responsible,
coordinating tasks, managing conflicts, fostering communication, and
motivating the group members.
What is the effect of group leadership in creativity?
Group leadership can have a significant impact on creativity within a
group. And these are its effects A skilled group leader can promote
collaboration and teamwork within the group. Collaboration encourages the
exchange of ideas, builds on collective strengths, and allows for creative
problem-solving. A group leader can encourage the of diverse ideas, opinions,
and perspectives. This diversity can foster creativity to different angles and
possibilities.
What is progress principles: motivating creativity?
The Progress Principle suggests that recognizing and celebrating small
wins and progress in everyday work can have a significant motivating effect
on individuals, fostering their creativity and ultimately improving their overall
work performance.
What is time pressure?
Time pressure refers to the feeling of being rushed or
having limited time to complete a task or achieve a goal. It
is a sense of urgency created by the perception that the
available time is not sufficient to accomplish what needs to
be done. Time pressure may result in increased stress levels
and can impact decision-making, performance, and overall
productivity. Individuals experiencing time pressure often
prioritize tasks, work quickly, and make faster but
potentially less accurate judgments.
How does hierarchy affect creativity?
The impact of hierarchy on creativity depends on
various factors such as leadership style, organizational
culture, and the level of flexibility within the
hierarchical structure. A balance between authority
and autonomy, along with an openness to diverse
perspectives, can help create an environment that
encourages and facilitates creativity.
What is situated humility and how does it affect
creativity?
Situated humility refers to an individual's ability to
recognize and appreciate their own limitations, embrace
diverse perspectives, and value the contributions of others
in a specific context or situation. It involves acknowledging
that no individual possesses all the knowledge, skills, or
insights needed to solve complex problems or generate
creative ideas alone.
Design-Driven
innovation
Design-Driven innovation
What is design Driven innovation?
•Design-driven innovation is a push approach. The goal is
to design a product that gives customers a new meaning
that they have never seen before.
What is the connection between design and
innovation?
•Innovation is one of the key parts of design thinking that
participates strongly in its success.
Design as a creative problem
•design thinking is often assumed to express a better capability of
designers to address and solve problems.
Design as the form of things
•Design is associated with form of products often in juxtaposition
to the function many people believed that design is basically
dealing with form.
What is the connection between design and innovation
strategies?
•The innovation strategy is a plan that outlines how company will
use resources to achieve its goals of innovation.
WHAT ARE THE DIMENSIONS OF
INNOVATION?
•Product
•Process
•Marketing
•Organization innovation
DESIGN DRIVER
INNOVATION
DESIGN DRIVER INNOVATION

What is user-driven design?

• User-centered design or user-driven development is a
framework of process in which usability goals, user
characteristics, environment, tasks and workflow of a
product, service or process are given extensive attention
at each stage of the design process.
What is design-driven innovation?
• Design-driven innovation is an approach to
innovation based on the observation that people
do not just purchase products, or services, they
buy ‘meaning’ – where users’ needs are not only
satisfied by form and function, but also through
experience.
The 3 major areas of action in three models
of innovation
• DESIGN DRIVEN INNOVATION
Design-driven innovation is a push approach. The
goal is to design a product that gives customers a
new meaning that they have never seen before. In
other words, a completely new identity for the
product is created.
• MARKET-PULL INNOVATION
The term ‘Market Pull’, refers to the need/requirement for
a new product or a solution to a problem, which comes
from the market place. The need is identified by potential
customers or market research. A product or a range of
products are developed, to solve the original need.
• TECHNOLOGY PUSH INNOVATION
Technology push is a strategy that involves developing and
bringing new technologies to market through research and
development or production and sales activities.
WHAT IS THE RELEVANCE OF DESIGN-DRIVEN
INNOVATION?
• Design-driven innovation is a process that
focuses on the user when developing new
products or services. The method reveals user
behavior, practice and potential needs. Users may
be consumers, customers, co-workers, businesses,
collaborative partners, suppliers or other members
of society.
WHAT IS DESIGN-DRIVEN INNOVATION AS A PROCESS
OF INTERPRETATION AND ROLE OF DESIGNERS AS
INTERPRETERS?
•Interpretation plays a key role in a design process for two
main reasons. Firstly, it provides for a designer a new
understanding through a dialogue with the design
situation. The level of comprehension increases through
the chain of interpretations.
Designers interpret in order to extend their understandings
and to improve their dialogue with the design situation.
BROOKERAGE
AND
INNOVATION
What is brokerage?
Brokerage involves acting as an intermediary in
financial transactions, like buying and selling
securities or real estate. Brokerage firms provide
platforms and services to facilitate these transactions,
earning revenue through fees or commissions. They
help investors access markets, offer expertise, and
assist with negotiations, playing a vital role in
financial and real estate markets.
What is brokerage model of innovation?
Brokerage models of innovation describe how both
individuals and organizations innovate by recombining previous
knowledge and practices in innovative ways. These theories
emphasize the importance of connecting various factors and
actions at different levels of analysis, ranging from the broader
social and institutional context to organizational strategies and
individual and collective actions. Essentially, these models bridge
the gap between diverse approaches to innovation, linking social
conditions, organizational practices, and individual and collective
efforts in the innovation process.
Brokerage theories
Social network theory - Social network theory in
innovation management primarily focuses on
understanding how the relationships and
connections between individuals and organizations
impact innovation. It examines network structure,
information flow, collaboration, and innovation
diffusion to uncover insights into how these factors
influence the innovation process.
Actor network theory - Actor Network
Theory
Focuses on understanding the intricate
relationships and interactions among diverse
actors, human and non-human, and how
these networks influence actions, decisions,
and innovation processes in various
domains, including innovation management.
Cognitive Psychology and problem solving
Cognitive psychology applied to problem solving
explores how the human mind processes
information, represents problems mentally, employs
various problem-solving strategies, makes decisions,
and overcomes cognitive barriers. It seeks to
understand the intricate mental processes behind
effective problem solving and decision making.
Neo-Institutional Theory
3 characteristics of brokerage theories and
approach to manage innovation
Three process of innovation plays out across three
levels:
A. Field - institutional structures and logics
B. Organizational - strategies and practices
C. Individual and small groups - action and cognition
INDIVIDUALS AND GROUPS
- Ultimately the focus of brokerage theories sits at the level
of the individual and small group.
THE INSTITUTIONAL LEVEL
- To understand brokerage models of innovation it is
necessary to account for the field-level events and
conditions that enable (and constrain) innovation. The
landscape at the field level is fragmented into multiple,
loosely connected domains. Domains are defined by and
constructed from the habitualized actions, interactions,
and beliefs of the inhabitants.
ORGANIZATIONS AS ACTORS AND ARENAS
- Brokerage theories of innovation recognize the role of
organizations in the innovation process as both actor within
larger organizational fields and the arena for action by
individuals and groups.
ACQUISITION IN INNOVATION
- Entails individuals and groups gaining exposure to and
learning about the elements that constitute the knowledge
and practice of multiple domains in the form of both
enacted solutions and the defined problems they address.
CONCEPTION
Describes the process of recognizing how
and when old resources can be combined in
new ways to address new and problematic
situations.
CONSTRUCTION IN INNOVATION
Describes bringing to reality the novel
conceptions of new combinatorial possibilities.
 SECTORAL
SYSTEM OF
INNOVATION
SECTORAL SYSTEM OF INNOVATION
Innovation takes place in quite different sectoral
environments, in terms of sources, actors and institutions.
These differences are striking. a set of relationships
between key actors and organisations designed to bring
products in a particular sector to market.
For example, some measures are being implemented in
transport systems and to reduce fuel consumption.
What is a sectoral system of innovation?
a set of relationships between key actors and organizations
designed to bring products in a particular sector to market.
What is a sectoral system?
It is proposed that a sectoral system is a set of products
and the set of agents carrying out market and non-market
interactions for the creation, production and sale of those
products. A sectoral systems has a specific knowledge
base, technologies, inputs and demand.
What is sectoral strategy?
A policy framework, for the long and
medium-term, which has been adopted
by a government as a plan of action for a
particular area of the economy or society.
INNOVATON
ECOSYSTEM
INNOVATON ECOSYSTEM
Innovation ecosystem is providing a supportive
environment that encourage individuals to think outside
the box and come up with new ideas.
Innovation ecosystem - is a loosely interconnected
network of companies and other entities that coevolve
capabilities around a shared set of technologies,
knowledge, or skills, and work cooperatively and
competitively to develop new products and services.
aim - The primary aim of an innovation
ecosystem is to create a supportive
environment for innovators to develop
their ideas into commercially viable
products or services with the help of
resources like capital funding, mentoring
networks, prototyping facilities etc.
role - Innovation ecosystems foster
collaboration among businesses, government
agencies, research institutions, and other
stakeholders. This collaboration creates
opportunities for sharing ideas, knowledge,
and resources, leading to the creation of new
products and services.
6 elements of innovation ecosystem
People
There are key elements under the people innovators as
well as skilled and unskilled workforce members and
having talent and development strategies and
structures.
Markets
A broad customer base and supply chains are
fundamental to the development and growth of an
innovation ecosystem.
Policy
It combines leadership and government under the policy largely
because they are foundational to the ecosystem. Leaders who
support innovation provide social legitimacy to the efforts of
innovators and the broader ecosystem, help drive innovation
strategy, and can also instill a sense of urgency to tackle crises and
challenges.
Culture
Is so critical in an ecosystem because it is the glue that holds
everything together. calculated risk-taking, embraces failure, and
defines mistakes as learning opportunities is critical.
Funding
Is sources are crucial for innovation ecosystems and include micro-
loans, angel investors, friends and family, zero-stage venture
capital, venture capital funds, private equity, robust capital
markets, and access to debt.
Infrastructure And Support Entities
This element is equally crucial because it provides the equivalent
of the soil for a planted seed that needs to grow.it includes
professional services such as legal, accounting, banking and
financial services, and other technical expertise.
THAT’S ALL THANK YOU