UTS Group7 - The Material Self

MATERIAL
SELF
SO, WHAT IS
MATERIAL SELF?
William James’ meaning of Material Self
 According to William James, material self pertains to
the objects, places, and even people which have the
label “mine”.
 Such possessions are viewed as extensions of
individual’s identities.
 “We are what we have”.
COMPOSITION OF MATERIAL SELF
HOME
IMMEDIATE FAMILY
CLOTHES
BODY
BODY
 Inner most part of our material self.
 We strive to make sure that this body functions well and
look good.
 We tend to have a certain preferential attachment to
certain parts because of its value to us.
 For example, you like your face much better than other
body parts because you take care of it more than other
body parts.
CLOTHES
 The style, the brand, and the fabric of our clothes
have symbolic significance to us.
 What we wear affects our attitude and behavior.
 Clothing is a form of self expression.
 Under this category, we may also include other
material components like cars, house, money, etc.
IMMEDIATE FAMILY
 These people shapes and influence the development of
self identity.
 Our siblings, parents, and friends holds a great
importance to us.
 Whatever they do or become greatly affects us.
 Pets could also symbolically define a person’s identity
because they could reflect our social status, pride and
prestige.
HOME
 It is the earliest nest of our selfhood.
 Home is like an extension ourselves because
we feel comfortable when we’re at our home.
EFFECTS OF MATERIAL POSSESSIONS
 Regardless of how many or little material possessions people
have, they are interested in material possession.
 Material possessions can be used as status or symbols.
 It can be a reflection of hard work and success. People tend to
measure success through material possession.
 Material possession can be a source of motivation to work
harder to achieve them.
 On the other hand, losing of material possession can affect our
mental health negatively.
MATERIALISM
 Materialism is basically giving too much
value or importance to a material possession.
 This is the negative effect of the strong desire
for material possession.
MATERIALISTIC PERSON
 A person who has a high level of
materialism.
 Obsessed with acquiring or getting
everything they want.
Compulsive Buying Disorder (CBD)
 The psychological dysfunction caused strong desire of
material possession.
 Obsessed with shopping and buying which causes
negative consequences such as debts.
 Lack or loss of material possessions could lead to
anxiety, insecurity, and depression.
CONSUMER BEHAVIOR
 Consumer behavior is the study of
consumers and the processes they use to
choose, use (consume), and dispose of
products and services, including consumers’
emotional, mental, and behavioral responses.
4 TYPES OF CONSUMER BEHAVIOR
 COMPLEX BUYING BEHAVIOR- Mostly encountered when consumers are buying
an expensive, infrequently bought product. They are highly involved in the purchase
process and consumers’ research before committing to a high-value investment.
 DISSONANCE-REDUCING BUYING BEHAVIOR- The consumer is highly
involved in the purchase process but has difficulties determining the differences between
brands. ‘Dissonance’ can occur when the consumer worries that they will regret their
choice.
 HABITUAL BUYING BEHAVIOR- Habitual purchases are characterized by the fact
that the consumer has very little involvement in the product or brand category.
 VARIETY SEEKING BEHAVIOR- a consumer purchases a different product not
because they weren’t satisfied with the previous one, but because they seek variety.
CONSUMERISM
 Consumerism is the belief that personal wellbeing and
happiness depends to a very large extent on the level of
personal consumption, particularly on the purchase of
material goods.
 The idea is not simply that wellbeing depends upon a
standard of living above some threshold, but that at the
center of happiness is consumption and material
possessions.
CONSUMERIST SOCIETY
 A consumerist society is one in which people devote a great deal
of time, energy, resources and thought to “consuming”.
 The general view of life in a consumerist society is consumption
is good, and more consumption is even better.
 The United States is an example of a hyper-consumerist society.
People are constantly bombarded with advertisements urging
them to buy things.
 Some people in the Philippines are also hyper-consumer
especially the wealthy people.
SOURCES
 https://
www.youtube.com/watch?v=gsUCenBXQcE&fbclid=IwAR1cZg59zrJja2LxrCdc8Cj-uCji_KlO
5PJJTovRUxBsaL3pf9LpZfuRFXQ
 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1805733/#:~:text=Compulsive%20buying%20
disorder%20(CBD)%20is,in%20the%20US%20general%20population
.
 https://www.britannica.com/topic/materialism-philosophy
 https://www.alleydog.com/glossary/definition.php?term=Material+Self#:~:text=The%20materia
l%20self%2C%20according%20to,them%20as%20%E2%80%9Cmy%20wardrobe%E2%80%9
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.

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