DISCOURSE TYPES Module 1
DISCOURSE TYPES Module 1
• 4. Argumentative Discourse
• The argumentative discourse is used with the sole purpose of persuading the audience
(hearers or readers) to either accept or reject opinions. As a primary prerequisite,
argumentative discourse only takes effect where there is a contentious or controversial topic.
• A topic is said to be controversial if there are at least two sides of analyzing or resolving it,
and if both sides are logical as well as equally debatable and defensible. It is unnecessary
writing an argumentative discourse if the resolution to the issue is obvious.
• Credibility of sources and logic of presentation are important factors in writing an
argumentative essay. Also important is combining a number of rhetorical devices to add
rhetorical nuances.
• The most common of such devices are definition, comparison and contrast, classification,
example and illustration, and similar other devices.
Classes of Discourse
Classes of Discourse
Organisational features of Expository,
Argumentative and Persuasive Discourse
LANGUAGE TECHNIQUES -
INGREDIENTS USED FOR THE DISH
Direct personal appeal (use of you) Adjectives
Emotive language (Logos, ethos, pathos) Alliteration
Rhetorical devices Rhymes
Repetition Songs
Exaggeration Catchy phrases
Exclamations Sarcasm
LOGOS
• Logos is the persuasive technique that aims to
convince an audience by using logic and reason. Also
called “the logical appeal,” logos examples in
advertisement include the citation of statistics, facts,
charts, and graphs.
• Logos can be developed by using advanced, theoretical
or abstract language, citing facts (very important),
using historical and literal analogies, and by
constructing logical arguments.
• For example:
• The rise in violent crime that lasted from the 1960s to
the 1990s can be explained by higher levels of lead in
the atmosphere. Since leaded gasoline has been phased
out, crime levels have plummeted.
• Cats should not be allowed to roam the
neighbourhood. A study conducted in Lemmington,
Michigan, showed that when cats were kept on a leash
or indoors, the song bird population rose by 23%.
ETHOS
• Appeals to an audience by highlighting credibility.
• Serve to invoke the superior “character” of a speaker,
presenter, writer, or brand.
• Purpose is to convince the audience that the advertiser
is reliable and ethical mainly because it’s easier to make
a decision when someone you respect signs off on it.
• An ethos advertisement plays off the consumer’s
respect for a given spokesperson - through that respect,
the spokesperson appears convincing, authoritative and
trustworthy enough to listen to.
• In terms of the persuasive essay, your audience is being
asked to trust you and what you are saying, you have to
prove credible to them, they have to TRUST you.
Example of ethos in advertising: Jennifer Aniston in a
campaign for Glaceau Smart Water
PATHOS
• Pathos is the appeal to the emotions.
• Pathos techniques appeal to the senses, memory,
nostalgia, or shared experience. Pathos examples
pull at the heartstrings and make the audience feel.
• Anytime your writing has an emotional impact you
are dealing with pathos. Consider the following
two statements:
• I think we need to provide more mental health
instruction.
• I lost my daughter to suicide.
• A teenager tries to convince his parents to buy him
a new car, as the old one continually breaks down,
by saying if they cared about their child's safety
they'd upgrade him.
INFORMATIVE/EXPOSITORY
• ORGANIZATIONAL STRATEGIES -
• Sequencing
• Process
• Cause and effect
• Compare and contrast
• Classification
• Problem and solution
INFORMATIVE/EXPOSITORY
LANGUAGE TECHNIQUES -
• Historical data
• Statistical data
• Factual data from websites
• Sequence transition words
ENTERTAIN/AESTHETIC
TYPES OF WRITING -
• Short stories
• Novel/novella
• Poetry/Spoken word
• Fables/folktales
• Plays/dramatic pieces
• Realistic fiction
• Journal/ diary/ blog
• Biography/autobiography
• Essays
• Songs
ENTERTAIN/AESTHETIC
ORGANIZATIONAL STRATEGIES -
• Chronological order
• Evidence of conflict, action, problem and resolution (plot)
• Characters
• Dialogue
• Point of view
ENTERTAIN/AESTHETIC
LANGUAGE TECHNIQUES -
• Figurative language
• Imagery
• Sense data
• Action words
• Adjectives
• Transition words
REVIEW
Match each of the following to ONE or MORE of the writing genres discussed:
• 1. Poetry
• 2. Historical writing
• 3. Eulogy
• 4. Debates
• 5. Song
• 6. Research
• 7. Advertisement
PRACTICE
• Module 1 Practice.pdf
LISTENING PRACTICE
• 2005 Listening.pdf
ESSAY PRACTICE – 2003