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Communication Models

The document discusses different models of communication: - The linear model describes one-way communication from sender to receiver with no feedback. Examples include mass communication and propaganda. - The interactive model involves two-way communication but not simultaneously. There is delayed feedback through new media like the internet. - The transactional model features simultaneous two-way communication where the sender and receiver interchange roles and provide instant feedback, as in interpersonal conversations.

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Maria Cecilia Golgota
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23 views24 pages

Communication Models

The document discusses different models of communication: - The linear model describes one-way communication from sender to receiver with no feedback. Examples include mass communication and propaganda. - The interactive model involves two-way communication but not simultaneously. There is delayed feedback through new media like the internet. - The transactional model features simultaneous two-way communication where the sender and receiver interchange roles and provide instant feedback, as in interpersonal conversations.

Uploaded by

Maria Cecilia Golgota
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ORAL

COMMUNICATION
IN CONTEXT
Lesson Objectives:
• Differentiate the various models of
communication.
• Explain the process of communication through
the elements involved.
• Recognize the importance of the models in
understanding the communication process as
applied in everyday life.
Model
 a pattern or framework that we follow
in order to fully create something
 a system that is being used and that
people might want to copy in order to
achieve similar results
Communication Models
 are systematic representations of the
process which helps in understanding
how communication works can be done.
Communication Models
1. Linear
2. Interactive
3. Transactional
1. LINEAR MODEL - is a simple one way
communication model. The message flows in a straight
line from sender to the receiver.
sender receiver
1. LINEAR MODEL - is a simple one way
communication model. The message flows in a straight
line from sender to the receiver.
Key features:
 one way process
 no feedback
 receiver receives only
 concept of barriers/NOISE
 used for mass communication
 cannot measure the effectiveness of communication
 used for propaganda setting
Models under Linear:

1. Laswell’s Model
2. Aristotle’s Model
3. Berlo’s SMCR Model
4. Shannon-Weaver Model
A. Aristotle’s Model of Communication
 by Aristotle (Ancient Greek philosopher and scientist)
300 BC
 considered as the first model of communication
 speaker-centered
 formed with 5 elements:speaker, speech, occasion,
audience and effect
5 Elements of Aristotle’s Model
 Speaker-prepares the speech and analyzes his
audience
 Speech-the message sent by the sender to the
receiver
 Occasion-the situation where the speech happened
 Audience-they are passive and influenced by the
speech
 Effect-the influence created to the receiver
B. Shannon-Weaver’s Model of Communication
 by Claude Shannon and Warren Weaver (1949)
 also called Telephone Model
 considered as the “mother of all communication
models”
 has 5 elements: source, transmitter, channel, receiver,
destination
5 Elements of Shannon-Weaver’s Model
 Source-where the message originates
 Transmitter-converts the message into signals to be
transmitted or sent through cables or other machines
 Channel-the medium used to send a message
 Receiver-the one that translates the message, in a
form of a signal or sound wave
 Destination-the receiving end
Examples:

reading a newspaper listening to a radio receiving an automated text


messages/emails

watching the SONA of the watching a television


listening to a priest ceremony
president
Scenario Possible Noise/Barrier

1. Reading a Newspaper -external noise

2. Listening to a Radio -psychological


noise
3. Receiving an automated text message -poor signal
4. Watching the SONA of the president -poor data
connection, external noise
5. Watching a television -external noise
6. Listening to a priest ceremony -external noise
2. INTERACTIVE MODEL
Key features:
 two way process
 used for new media like internet
 interactive but not simultaneous
 there is feedback

Pros
• there is feedback even in mass communication
• new communication channels
Cons
• feedback is delayed
• the sender and receiver might not know the other
person is
3. TRANSACTIONAL MODEL
Pros
• there is simultaneous and instant feedback
• sender and receiver play the same role
Cons
• more noise due to communicators talking at the
same time

Example:
talking/listening to friends
-classroom face to face set-up- students talking with
each other
3. TRANSACTIONAL MODEL - refers to the
continuous exchange of information where both the sender
and receiver are involved in the process and take turns to
communicate messages. The participants are known as
communicators.
-also known as Circular Model of Communication
Key features:
 two way process
 used for interpersonal communication
 sender and receiver interchange roles
 simultaneous feedback
 concept of barriers and environment
 non-verbal gesture is part of feedback
Prime Minister Mhar Rou Pok addressed the nation yesterday about the
current status of their fight against the pandemic. With him were his cabinet
members, other elected government officials, and the media personnel. The
presentation began at exactly 8:00 in the morning and was aired via various
online platforms such as Facebook and YouTube.

His speech started with the total number of casualties and recoveries caused
by this global pandemic. He also highlighted the government’s initiatives in
combating the disease. Towards the end of his speech, he mentioned the
people, companies, and countries that had always helped the country.

There was a heavy downpour of the rain, matched with thunder and lightning
while the Prime Minister was delivering his speech. This caused power and
network interruptions once in a while but, all in all, the press conference
went well and ended at exactly 9:30.
Read the passage and identify the elements in
communication, such as sender, receiver, message,
feedback, noise, context, and channel.
Elements Answers
sender
receiver
message
channel
feedback
noise
context
Willbur Schramm communication Model

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