Formulating Research Questions Part 1
Formulating Research Questions Part 1
QUESTIONS – PART 1
WHEN RESEARCH QUESTIONS IS SAID TO BE GOOD?
WHAT ARE THE GUIDELINES IN EVALUATING RESEARCH QUESTIONS?
WHAT HAS TO BE UNDERSTOOD IN THE UNDERLYING COMPLEXITY IN
RESEARCH QUESTIONS?
HOW AN ACTIONABLE REASEARCH QUESTIONS BE ATTAINED?
WHEN RESEARCH QUESTIONS IS SAID TO BE
GOOD?
Good research questions are:
• 1. FOCUSED – one issue only; usually one central question and
associated sub-questions.
• 2. SPECIFIC – no vague words or avoiding of naming.
• 3. COMPLEX – not a simple question asking yes/no answers.
• 4. ANALYTICAL – geared towards exploration of a problem, not the
achievement of a solution.
• 5. UN – BIASED – open minded without suggesting a solution. It is like a
roadmap for the reader that illuminates your story or contribution.
WHAT ARE THE GUIDELINES IN EVALUATING
RESEARCH QUESTIONS?
• Guidelines to evaluate the question:
• 1. Is the research question one that is of interest to the
researcher and potentially to others?
• 2. Is it a new issue or problem that needs to be solved or is
it attempting to shed light on previously researched topic?
• 3. Is the research question researchable? Consider the
variable, time frame and the required resources.
• 4. Is the methodology to conduct the research
feasible?
• 5. Is the research question measurable and will
the process produce data that can be supported or
contradicted?
• 6. Is the research question too broad or too
narrow?
WHAT HAS TO BE UNDERSTOOD IN THE UNDERLYING
COMPLEXITY IN RESEARCH QUESTIONS?
• There is a clear relationship between Problem (Statement), Research
Questions, and Outcome (Expectation).
• CHALLENGE 1: Research Questions need to be derived from the
research problem, which is only fully understood at the end of the
research.
• CHALLENGE 2: There is a tendency for asking questions with a bias
towards the Outcome (Expectation). The reason for this is that at the
beginning of the research students frequently have an Outcome
(Expectation), but no real understanding about what the actual problem
is.
• So, how then shall one derive a research question? This needs to be
resolved “gradually” as the research project progresses.
EXAMPLES:
• 1. What is the relationship between customer satisfaction and changes in
market share?
• 2. To what extend are our poor sales figures related to performance
measures for our sales force?
• 3. Are there geographic differences in brand awareness and can these
differences be linked to regional advertising spend?
• 4. How will current and prospective customers react to potential user-
interface changes on our website?
• 5. Why are members of the customer service team leaving the company
and what factors can be improved to increase employee retention?
ACTIVITY 1: Finding the right fit