BJ House

BJ
HOMIES
I.PRODUCT:
The key feature of buko juice is its natural hydration properties, derived
from the water within the young coconut or "buko" fruit.
The difference between buko juice brands can vary based on the
quality and freshness of the coconut used to make the juice, as well as
any additional ingredients or processing methods used.
Some potential benefits of consuming buko juice include improved
hydration, increased electrolyte intake, and potential immune system
support due to its nutrient content.
II.PRICE
In pricing we will be using cost plus pricing strategy to determine the price
of our Buko Juice.
When pricing buko juice, factors to consider may include the cost of
ingredients, production, packaging, and any relevant overhead costs.
Additionally, analyzing the pricing of comparable products in the market
can help inform pricing decisions. As the pricing of other buko juice
brands can vary, a direct comparison would depend on the specific brand
being assessed.
The cost of producing each Buko Juice is ₱20.00 and we want to achieve
a markup of 50%, the price will be at ₱35.00 per each.
III.PLACE
Buko juice could potentially be sold in a variety of locations, including

grocery stores, health food stores, farmers markets, and online.
To ensure that buko juice is accessible to target customers, it's important

to consider factors such as location, price, and packaging. This could
mean strategically placing products in high-traffic areas, offering
competitive pricing, and ensuring that packaging is effective and eye-
catching.
Handling distribution and logistics can involve partnering with distributors
or wholesalers who can help get products to the desired locations while
minimizing costs and time. Creating a strong supply chain and planning
for efficient logistics can help ensure a smooth marketing plan.
IV.PROMOTION
Marketing buko juice could involve a variety of tactics, such as social

media advertising, influencer partnerships, sampling events, and targeted
email campaigns. Creating a strong brand identity and messaging that
resonates with target customers is key.
Social media marketing: we will leverage social media platform, such as

Instagram, Facebook, and twitter, to shacase our buko juice homies
engaged with potential customers
V. PEOPLE
Key people involved in selling buko juice could include those who handle
production and packaging, sales and marketing, customer service, and
distribution and logistics. Depending on the size of the business, roles and
responsibilities may overlap.
Training staff to provide excellent customer service could involve
providing comprehensive product knowledge and training in effective
communication skills. Encouraging staff to go above and beyond to help
customers and handling any issues or complaints promptly can also help
build strong relationships with customers.
Engaging and retaining customers can involve strategies such as offering
loyalty programs, creating engaging content on social media or through a
blog, and responding to feedback and reviews in a positive and helpful
manner. Offering promotions or discounts for recurring customers can
also help incentivize continued business.
VI. PROCESS
The process for producing buko juice typically involves extracting the water
from young green coconuts. The extracted water is then typically filtered,
pasteurized, and stored in a refrigerated environment until served to
customers. The process for serving could involve blending the buko juice
with other ingredients or serving it chilled with ice.
Consistency and quality can be ensured by selecting high-quality
ingredients, using standardized processes for production and serving, and
implementing quality controls and checks throughout the production and
distribution process. Regular monitoring of the production process can help
identify and address any issues before they become larger problems.
Streamlining and optimizing the process for efficiency may involve
identifying potential bottlenecks, removing unnecessary steps, and
implementing best practices for production and distribution. The use of
automated processes and tools can also help improve efficiency.
VII. PHYSICAL EVIDENCE
Making buko juice visually appealing to customers can be achieved

through creative presentation through adding garnishes like pineapple
slices, mint leaves or using colorful straws/paper umbrellas. Additionally,
thoughtful packaging or branding can help make the product stand out
on store shelves or in promotional materials.Packaging or serving dishes
for buko juice could vary depending on the target customer and
distribution channel. Common packaging options could include glass
bottles, aluminum cans, or plastic containers. For serving, options could
include mason jars or reusable cups with branded lids.
The overall presentation of buko juice can be made memorable through
the use of creative branding and packaging, thoughtful use of colors,
and engaging social media and marketing campaigns that connect with
customers on an emotional level. The tasting experience can be
enhanced by offering complimentary tasting, pairing with food and
offering promotions or discount.

BJ House

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BJ House

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Buko juice could potentially be sold in a variety of locations, including

To ensure that buko juice is accessible to target customers, it's important

Marketing buko juice could involve a variety of tactics, such as social

Social media marketing: we will leverage social media platform, such as

Making buko juice visually appealing to customers can be achieved

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