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Unit 3B - Introducing The Final Project Requirements

The document provides information and instructions for the final project assignment in an marketing principles course. It states that students will work in groups to develop a marketing plan for a new product. They must research the product, organization, market environment, target market, and identify marketing opportunities. The written report must be 1,800-2,000 words and follow APA format with a minimum of 8 references. Students must also create a 15 question survey and develop a product promotion idea for their presentation. Deadlines are provided for submitting the written report and doing the oral presentation. Videos are then linked to help with developing product identity, writing good survey questions, and submitting assignments. A previous project sample is also available for reference.

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Alia Jaleel
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38 views13 pages

Unit 3B - Introducing The Final Project Requirements

The document provides information and instructions for the final project assignment in an marketing principles course. It states that students will work in groups to develop a marketing plan for a new product. They must research the product, organization, market environment, target market, and identify marketing opportunities. The written report must be 1,800-2,000 words and follow APA format with a minimum of 8 references. Students must also create a 15 question survey and develop a product promotion idea for their presentation. Deadlines are provided for submitting the written report and doing the oral presentation. Videos are then linked to help with developing product identity, writing good survey questions, and submitting assignments. A previous project sample is also available for reference.

Uploaded by

Alia Jaleel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MRK 1103 – Principles of Marketing

Unit 2 – Marketing Strategies (LO1)


1
Final Project for MRK 1103

- Final project is mainly an application of all concepts explored in the course on


developing a new product.

- You will be working a group of 3-4 students.

- Each group must have a different brand. Research the product, the
organization that markets the product, the marketing environment, the market
and the market segments in the UAE.

- Group should infer the marketing opportunities available for the brand from the
market information.
Requirements for the Final Project for MRK 1103

- The written report should be 1800 – 2000 words.

- It should follow the APA formatting.

- It should include references of minimum of 8 credible sources.

- You should create a questionnaire of 15 questions.

- You should create a promotion idea for your individual presentation.


Deadlines for the Final Project for MRK 1103

- The written report should be submitted online on Bblearn on week 14. Your
teacher will inform you with the specific date during that week.

- You will be required to do the oral presentation right after the submission of
your written report.

- You should abide with the SafeAssign requirements and avoid plagiarism.
Activity 2B - Understand the Development of Product Identity -
Video
Product Identity

Watch the video about how to develop a strong Brand/Product Identity and then
express your view of how you apply this to your new product.
15 minutes + Discussion
Video Link: https://www.youtube.com/watch?v=n8KoAHCwnMQ
Activity 2E - Writing Questionnaires - Video

It is important to understand how to write good questions in order to get valid


and clear data that you can use for your research and develop your written
report.

Watch the video about how to write good questionnaires.

https://www.youtube.com/watch?v=n34OnLnKzIg

5 minutes + Discussion
Activity 2F - Writing Questionnaires – Video 2

It is important to understand how to write good questions in order to get valid


and clear data that you can use for your research and develop your written
report.

Watch the video about how to write good questionnaires.

https://www.youtube.com/watch?v=FkX-t0Pgzzs

5 minutes + Discussion
Activity 2G - Writing Questionnaires – Video 3

It is important to understand how to write good questions in order to get valid


and clear data that you can use for your research and develop your written
report.

Watch the video about how to write good questionnaires.

https://www.youtube.com/watch?v=mdVWbuffdNY

5 minutes + Discussion
Activity 2H – Submitting Your Assignment – Video 3

It is important to understand how to submit your assignment. What are the main
requirements to do so and how to achieve all the points.

Watch the video about how to submit your assignment.

https://www.youtube.com/watch?v=Cv1KOhABlBE

5 minutes + Discussion
Previous Project Sample

Having access to previous projects is useful as it enhances the understanding of


the requirements for the project.

It is important to keep in mind that sample is just for reference but not to copy
from or get influenced by what is written and don’t do your own work.

Let’s view the sample and check the requirements of the project on it.

Sample of project (PDF Format)

5 minutes + Discussion
Activity 2I – Collaborate – Concerns on the Project

After seeing the sample, what are the main concerns that you think will need
more support and help on?

5 minutes + Discussion
Steps to Follow that will help to Achieve the Project Successfully

- Get acquaintance with your team members. It is important to get to know the
abilities of each other and get all working together to achieve one goal.

- Understand fully all the requirements for the project.

- Follow the steps and the milestones for each part of the project.

- Make sure to express any problem faced before it is too late.

- Make sure to get feedback regularly on each finished part.


+9712 206 4624
[email protected]
www.hct.ac.ae

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