DATA VISUALIZATION

Reporters: Myra C. Bandellon

Sarah Jane E. Gabriel
 What is data visualization?
Data visualization refers to the process of
representing data and information visually through
charts, graphs, and other visual elements. It involves
transforming raw data into meaningful and easily
understandable visuals that enable individuals to
grasp patterns, trends, and insights at a glance. Data
visualization is important because it allows us to
communicate complex information in a more
accessible and engaging way. 
 Types of data visualization
• Table: A table is data displayed in rows and
columns, which can be easily created in a Word
document or Excel spreadsheet.
Chart or graph: Information is presented in
tabular form with data displayed along an x and
y axis, usually with bars, points, or lines, to
represent data in comparison. An infographic is
a special type of chart that combines visuals and
words to illustrate the data.
Gantt chart: A Gantt
chart is a bar chart
that portrays a
timeline and tasks
specifically used in
project management.
Pie chart: A pie chart
divides data into
percentages featured
in “slices” of a pie, all
adding up to 100%. 
• Geospatial
visualization: Data is
depicted in map form with
shapes and colors that
illustrate the relationship
between specific locations,
such as a choropleth or
heat map.
 Data visualization can be used in education to:
• Increase data literacy
 the ability to read, analyse and work with data.
• Motivate pedagogy
 the art of teaching using extrinsic rewards, while steering the learner
towards intrinsic self-directed competence.
• Increase visual literacy
 the ability to successfully interpret and use images.
• Improve visualization tools and usability
 it easier to understand and work with massive amounts of data.
Different forms of data visualizatio
n are prevalent in education, includ
ing assessments of student underst
anding, metrics of students’ engage
ment with tasks, or documentation
of teaching
.
ADVANTAGES AND
DISADVANTAGES OF
DATA VISUALIZATION
 Advantages of data visualization
Intuitive
 Many people find visuals much easier to understand than numbers or the written word. This
means that most people find reading data visualizations much more intuitive than any other
way of understanding data. That way even people who don’t like math or say that numbers
confuse them can easily scan and understand data, which makes it easy to keep everyone in
an organization on the same page.
Simple data sharing
 Similar to the point above, another benefit of data visualization is that it makes sharing data
simple and easy because you can ensure that everyone is on the same page when they’re
viewing your visualization. Instead of risking people not being able to understand or
interpret strings of numbers or raw data, a viz brings everyone onto the same page and is
easy to share if you’re using a BI platform. 
 Better Analysis

 Because data visualization is easier to understand and intuitive, it

naturally leads to better analysis, because people are more readily
able to understand and draw conclusions from vizzes. It’s easy to
use a visualization to identify patterns, outliers, and trends, which
can help when analyzing the data to draw meaningful
conclusions.
Quicker Decisions
 The easier that data is to understand and analyze, the quicker
people can draw their conclusions and use it to make decisions. It
enables more people to see and understand data in order to make
the best decisions possible to move them forward
Disadvantages of data visualization

Improper visualization
 The core of a lot of issues and disadvantages stems from this main one. If you’re not
careful in how you build your visualizations, you may end up with visualizations that don’t
properly convey your data. This can lead to confusion and issues down the line if you use
that improper viz to do analysis and draw conclusions.
Incorrect conclusions
 As talked about above, a risk of using data visualization is that your audience may draw
incorrect conclusions. And that’s not just because of improper visualizations. Sometimes a
visual medium can lead to confusion in the viewer, so different people in your audience
may walk away with drastically different conclusions after viewing the same viz.
Inexact

 If you’re creating a visual representation of numerical data,

there comes an inherent risk of creating an inexact perception
of the data in the mind of the viewer. Especially if there are no
keys or ways to hover over the effects to see the exact numbers
involved. It’ll give your viewer an idea of the data, and
probably enough to draw their own conclusions, but it runs the
risk of them having inexact conclusions from inexact date.
 Benefits of data visualization

Data visualization can be used in many contexts in nearly every field, like public policy,
finance, marketing, retail, education, sports, history, and more. Here are the benefits of
data visualization:
• Storytelling: People are drawn to colors and patterns in clothing, arts and culture,
architecture, and more. Data is no different—colors and patterns allow us to visualize the
story within the data.
• Accessibility: Information is shared in an accessible, easy-to-understand manner for a
variety of audiences.
• Visualize relationships: It’s easier to spot the relationships and patterns within a data set
when the information is presented in a graph or chart.
• Exploration: More accessible data means more opportunities to explore, collaborate, and
inform actionable decisions.
THANK YOU!!!