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Factors Affecting IM

The document discusses several key factors that affect international marketing: economic factors like market conditions and inflation rates; political factors such as government trade policies; consumer factors including demographics and preferences; geographic factors like climate and transportation; social factors like cultural values and lifestyles; technological factors regarding development levels; competition from other companies; and trade-related considerations like distribution channels. The international marketer must analyze these various contextual factors in potential markets to identify opportunities and challenges.

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274 views10 pages

Factors Affecting IM

The document discusses several key factors that affect international marketing: economic factors like market conditions and inflation rates; political factors such as government trade policies; consumer factors including demographics and preferences; geographic factors like climate and transportation; social factors like cultural values and lifestyles; technological factors regarding development levels; competition from other companies; and trade-related considerations like distribution channels. The international marketer must analyze these various contextual factors in potential markets to identify opportunities and challenges.

Uploaded by

suchita
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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FACTORS AFFECTING INTERNATIONAL

MARKETING
DR. SUCHITA BHOVAR
ECONOMIC FACTORS
 Economic Conditions prevailing in the international markets must be considered.
 The general demand
 Market recession
 Rate of inflation
 The level of economic development, etc.,

The International marketer must enter in such international markets where the

economic factors are favourable and conducive to international trade.


POLITICAL FACTORS

Plays an important role in the international marketing system.


The actions and trade policies of the Government of the
International country as well as that of the domestic country
affect International Trade.
CONSUMER FACTORS

 Consumer factors affects international marketing to a great extent.


 These includes the age groups, income range, buying behaviour, tastes, likes, dislikes
and preferences.
 The international marketer should have a good knowledge of these customer
characteristics.
 Accordingly, the right type of products can be produced to suit the requirements of
the target markets.
GEOGRAPHIC FACTORS

 The international marketer must also consider geographical factors such


as area, topography, climate and seasons.
 Again, the availability of transport and port facilities must be considered.
SOCIAL FACTORS

 The social factors are also to be considered.


 The attitudes of the buyers and the society are to be taken note of.
 The international marketer has to know about the social values and life styles of the
target customers.
 Different life styles and attitudes of the society may require different marketing mixes
and marketing programmes.
TECHNOLOGICAL FACTORS

 The level of technology in the international markets also affects international


marketing.
 Technologically advanced nations enjoy higher standards of living.
 They expect high quality goods, good advertising, attractive packaging, and so on.
COMPETITION FACTORS

 In International markets, there is the presence of three-faced competition.


 The international marketer should find out the degree of competition.
 Must make an analysis of his strength vis-à-vis competitors.
 If the International marketer can match the competitors efforts, then only he may enter the
international market.
TRADE FACTORS

 The Trade factors must be considered by the International Marketer.


 He must understand that it is the trade factors that finally sell the product in the
market.
 One need to have good distributors to sell goods in the international market.
THANK YOU

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