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Research Proposal Presentation

This document provides an introduction to quantitative research. It discusses the key characteristics of quantitative research, including that it generates numerical data that can be converted into numbers, uses structured research instruments, representative sample sizes, clearly defined research questions, careful study design, and numerical/non-textual data. It also outlines some common strengths and weaknesses. The main types of quantitative research covered are descriptive research, correlational research, quasi-experimental research, and experimental research, along with examples of each.

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Vera Melanie Aquino
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166 views20 pages

Research Proposal Presentation

This document provides an introduction to quantitative research. It discusses the key characteristics of quantitative research, including that it generates numerical data that can be converted into numbers, uses structured research instruments, representative sample sizes, clearly defined research questions, careful study design, and numerical/non-textual data. It also outlines some common strengths and weaknesses. The main types of quantitative research covered are descriptive research, correlational research, quasi-experimental research, and experimental research, along with examples of each.

Uploaded by

Vera Melanie Aquino
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Introduction to

Quantitative
Research

QUARTER 1 - LESSON 1
Quantitative It is focus more in
Research counting and classifying
Quantitative Research generates
features and constructing
numerical data or information statistical models and
that can be converted into figures to explain what is
numbers where measurable data observed.
are being gathered and analyzed.
Uses Structured Research Instruments
CHARACTERISTICS
OF QUANTITATIVE Based
1 on Representative Sample Sizes

RESEARCH High
2 Reliability & Replicability

Clearly
3 Defined Research Question

Require
4 Careful Study Design
Use
5 Numerical Data in Non-Textual Forms

Predict
6 Causal Relationships
7
STRENGTHS
OF QUANTITATIVE RESEARCH
WEAKNESSES
OF QUANTITATIVE RESEARCH
TYPES OF
QUANTITATIVE
RESEARCH
• DESCRIPTIVE RESEARCH
• is used to understand a phenomenon, a situation, or a
population.
• does not involve the manipulation of certain variables.
• it seeks only to observe and measure the variables in
order to investigate them.
Examples of Descriptive Research Design
• Researching on customer satisfaction feedback on the
company’s customer service.
• Market researchers want to observe the habits of
consumers.
• A company wants to evaluate the morale of its staff.
• A school district wants to understand if students will
access online lessons rather than textbooks.
2. CORRELATIONAL RESEARCH

• a non-experimental research design used to identify a relationship


between two variables with no influence from any extraneous
variable.
• can help you recognize patterns and trends in the feedback you
gather.
• the correlation between the two variables will reflect the direction
and/or strength of their relationship.
• A positive correlation denotes that both
variables change in the same direction.
• A negative correlation denotes that the
variables change in opposite directions.
• A zero correlation denotes that there is no
relationship between the variables being
studied.
Examples of Correlational Research Design
• THE RELATIONSHIP BETWEEN ACADEMIC
PERFORMANCE AND PARENTAL AGE
• A CORRELATIONAL STUDY OF EMOTIONAL
INTELLIGENCE AND AGGRESSION IN ADOLESCENTS
• A CORRELATIONAL STUDY ON STUDENTS’ READING
INTEREST AND THEIR READING COMPREHENSION
3. QUASI-EXPERIMENTAL
RESEARCH
• quasi-experimental research also aims to identify a
cause-and-effect relationship between two
variables, i.e., an independent variable and a
dependent variable.
Example of Quasi-Experimental
Research Design
• You can evaluate the impact of pricing promotion on the sales
volume using this type of quantitative research.

In this research, you can select two stores that sell your product. You
can implement a promotion in one store while the other store maintains
the regular price. By comparing the sales volume data from both stores
during the promotion period, you can assess its impact.
4. EXPERIMENTAL RESEARCH

• Experimental research, also known as true experimentation, aims


to measure the effect of one or more IVs on one or more DVs with
the use of the scientific method.
• This is done by manipulating the independent variable to study its
effects on the dependent variable.
Examples of Experimental Research Design
• A company can use this quantitative research design type to test the
impact of its new product compared to its older variation in the
market.
The company can experiment by randomly assigning the older variation to
a control group and the new product variation to the experimental group.
Then they can use surveys to gather respondents’ feedback and assess the
performance of both products and the audiences’ preferences.
Quiz 1:
A. What kind of correlation is evident in
these variables?

1. As hard work increases, the chance of success also increases.


2. Obesity is not correlated with intelligence.
3. More food consumption, more increase in weight.
4. As honesty increases, corruption decreases.
5. The more you do exercise, you can lose weight.
Quiz 1:
B. TRUE OR FALSE

6. Quantitative research is objective and reliable.


7. Quantitative research cannot be replicated.
8. The results in quantitative research is analyzed using descriptions
and themes.
9. Quantitative Research uses small sample size.
10. A quantitative research more valid and reliable than a qualitative
research.

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