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Intro To Comm Lesson 1

This document provides an introduction to communication media. It defines communication as the transmission and sharing of ideas between people. Effective communication requires a sender to transfer a clear message to a receiver who understands the intended meaning. The document then outlines the key components of the communication process, including a sender, message, encoding, channel, receiver, decoding, and feedback. It also discusses the objectives, characteristics, importance, and guidelines of communication in management.

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Christianne Ventura
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6 views

Intro To Comm Lesson 1

This document provides an introduction to communication media. It defines communication as the transmission and sharing of ideas between people. Effective communication requires a sender to transfer a clear message to a receiver who understands the intended meaning. The document then outlines the key components of the communication process, including a sender, message, encoding, channel, receiver, decoding, and feedback. It also discusses the objectives, characteristics, importance, and guidelines of communication in management.

Uploaded by

Christianne Ventura
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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INTRODUCTION TO

COMMUNICATION
MEDIA
VENTURA, CHRISTIAN D.
COMMUNICATION

Definition of Communication
Concept of Communication
Objectives of Communication
Characteristics of Communication
Importance of Communication
Communication Process Model
DEFINITION OF
COMMUNICATION
WHAT IS
COMMUNICATION?

The English word ‘communication’ is derived from the Latin


word communis, which means common. The term communication
refers to the sharing of ideas in common. In other words, it is the
transmission and interaction of facts, ideas, opinions, feelings or
attitudes. Communication is the essence of management. The
basic function of management (planning, organizing, staffing,
directing and controlling) cannot be performed well without
effective communication.
SOME IMPORTANT DEFINITIONS
OF COMMUNICATION
1. “The transfer of information and understanding from one person to another.”
2. “As the exchange of information at least between two persons with a view to create an understanding in the
mind of the other, whether or not it gives rise to conflict.”
- Koontz and O’Donnel
3. “Communication is an exchange of facts, ideas, opinions or emotions by two or more persons.”
- Newman and Summer
4. ‘Communication is the sum of all things a person does when he wants to create an understanding in the mind of
another’.
– Louis A. Allen
5. ‘It is the process of passing information and understanding from one person to another. It is essentially a bridge
of meaning between people. By using this bridge of meaning, a person can safely cross the river of
misunderstanding that separates all the people’.
– Keith Davis
CONCEPT OF
COMMUNICATION
‘Information’ and ‘Communication’ are often used
interchangeably, but they signify quite different things.
Information is giving out; communication is getting
through. Communication is the exchange and flow of
information and ideas from one person to another; it
involves a sender transmitting an idea, information, or
feeling to a receiver. Effective communication occurs only
if the receiver understands the exact information or idea
that the sender intended to transmit.
MEDIUM OF
COMMUNICATION
Medium are the storage and
transmission channels or tools used to store
and deliver information or data. At times, we
may even prefer to use signs and gestures. It
is important to exchange thoughts and ideas
with others if we have to play a meaningful
role in society.
OBJECTIVES OF
COMMUNICATION
The primary objective of communication in management is to
convey information—instructions, policies, procedures,
decisions, etc., so the listener will hear, read, understand what is
said, agree and accept the message, and react as intended by the
manager or sender of communication.
Without communication, there could be no organization. People
would be linked by a chain of command but they would be
acting without a chain of understanding. Poor communication
leads to poor coordination. Similarly, cooperation itself depends
upon communication.
CHARACTERISTICS
OF COMMUNICATION
CHARACTERISTICS OF COMMUNICATION
The characteristics of communication are as follows:

1. AT LEAST TWO PERSONS 7. INTERDISCIPLINARY

2. TWO-WAY PROCESS 8. INTERPERSONAL RELATIONS

3. FORM OF COMMUNICATION 9. CIRCULAR PROCESS

4. SCOPE

5. DYNAMIC PROCESS

6. GOAL-ORIENTED
IMPORTANCE AND GUIDELINES
FOR
EFFECTIVE COMMUNICATION
IMPORTANCE OF COMMUNICATION
The importance of communication are as follows:

1. INCREASE IN SIZE

2. GROWING SPECIALIZATION

3. CUT-THROAT COMPETITION

4. TRADE UNION MOVEMENT

5. HUMAN RELATIONS

6. PUBLIC RELATIONS

7. PERSONAL ASSET
GUIDELINES OF COMMUNICATION
The guidelines of communication are as follows:

1. CHOOSE THE RIGHT MEAND AND MODES 7. REPEAT IF NECESSARY

2. OWN YOUR MESSAGE 8. DO NOT JUDGE

3. OFFER COMPLETE AND RELEVANT INFO. 9. RELY ON FACTS

4. OBTAIN FEEDBACK

5. THINK OF THE RECIPIENT

6. VERBAL AND NON-VERBAL CONGRUENCE


COMPONENTS OF
COMMUNICATION
COMMUNICATION PROCESS
COMPONENTS OF COMMUNICATION PROCESS
COMPONENT DESCRIPTION
SENDER the source, or initiator of the communication

MESSAGE represents the meaning the source is trying to convey

ENCODING a form in which ideas can be expressed as a message

CHANNEL OR MEDIUM carrier of the message

RECEIVER whose senses perceive the sender’s message

DECODING receiver interprets the message and translates it into meaningful information

COMMUNICATION NOISE factors that disturb or distort the intended message

link or channel for the communicator to know the receiver’s


FEEDBACK response and to determine whether the message has been received
and has produced the intended change
COMMUNICATION NOISE
IT INCLUDES THE FOLLOWING FACTORS:

1. FACTORS WHICH HINDER THE DEVELOPMENT OF A CLEAR THOUGHT

2. FAULTY ENCODING DUE TO AMBIGUOUS SYMBOLS

3. DEFECTS IN CHANNEL

4. INATTENTIVE RECEPTION

5. FAULTY DECODING

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