Pitched Potential

Creative proposals across industries

Agoda
 3

#GoLocal

India is very, very diverse. Every city has its own language, food and
culture. We celebrate the colours and diversity of the country with our
next idea.

We start a contest that educates and engages our audience. All they
need to do is to identify local phrases and foods, to win Agoda cash.
Amazon
 5

#HumneAmazonBanayaHai
Generous Reactions: 10 tweets/reviews that makes
Amazon

The world loves Amazon!

It’s difficult not to feel excited about the offers, discounts, and bargains
one gets every minute, every day on Amazon.

That’s why, our customers give us the best reviews for the best service.
These reviews just pushes to deliver what’s truly the best, and they also
spread smiles along the way :)

So, as a carousel or a video, we will show some of the reviews received

across our Amazon ecosystem, to thank all for their love and support.
Amazon Fashion
 7

#HarPalFashionable
Spotify Ads for Har mood ke liye playlist, Har Pal TP
#OO e Pal
Fashionable. th
u tf it of
O
People listen to all kinds of music. We can release ads on Spotify and
YouTube playlists to simply tell them, we’ve got all kinds of clothes.

Going to seize the work day playlist se Going to do nothing on Sunday

playlist sunne waalo, whatever your plan, we’ve got a look for you.

Amazon Fashion ke saath banao Har Pal Fashionable.

Amazon Fresh
 9

Amazon Fresh se nahi liya

toh mehenga padhega

We have a lot of data in our hands.

How about giving the numbers a creative twist during Super Value
Days?
Amazon Prime
 11

Interactive Experience
To show people what’s actually Too Much at Amazon Prime, we create an interactive digital screen that
asks users to guess different benefits available at Prime Membership.

This Digital Screen to put at train stations, malls and other crowded place, will prompt our audience to play the
game in a chance to win Prime Membership. The list of products listed at Amazon Prime with their prices will keep
on appearing one by one, and people will have to click the right option from the multiple-choice options of prices.

If the user gets five consecutive answers right, we will award them with the Prime membership.

This way, we will create too much excitement in the environment, which will help us create too much engagement
and awareness about the benefits of Amazon Prime Membership.

Sample Questions can be

What are the prices of a particular headset? (Multiple choice)

How many gadgets are available at Amazon Prime?
How much maximum deals can you get at Amazon Prime?
What are different genres available at Amazon Prime blockbuster entertainment?
How much deals can you secure it one day?
Boston Market
13
Campus
 15

#BestFootForward
Dancing Twist Activation to get the feet moving in
style..

Put your best foot forward, quite literally.

We will collaborate with arcade centers such as Smash, and set up

dance machines in major universities/colleges such as SRCC, Christ
College, Xavier’s etc.

Students who are able to score the highest points as they dance while
wearing campus shoes will get free Campus merchandise.
Ab InBev - Corona
 17

Meet Corona, The Fruit Company

Rebrand Corona as a lime company, advertising only the heroic green citrus fruit that brings things
to life.

We can’t advertise about alcohol openly.

Watch out, it’s illegal. So, what if Corona became a fruit company?

Landing focus on the real hero ingredient of Corona: The Lime

To bypass the laws, and make us known to the public. The more they know about the limes,
the more they know about us.

As a fruit company, we will use prominent OOH on the popular destinations, corporate hubs,
to market Corona’s side hustle : Beer,
without mentioning or showing the bottle at all.

This way, we will trick people to use our main product - Our Corona Beer
Gillette
 19

#BeEverydaySharp
Weekly Reels for Gillette Fusion 5

Sample #Monday Sample #Tuesday

Frame 1: Our protagonist is having his morning coffee wearing Frame 1: Our protagonist is in the office, he looks sloppy after a
casuals. He takes the last gulp of coffee and it leaves him with a long day with his tie loose around his neck.
coffee mustaches.
Frame 2: He receives a text from a girl, ‘Want to grab dinner in
Frame 2: He receives a text from his boss, ‘Join the meeting in 5’. 10?’ The super comes, ‘Date night on Tuesday?’ He fixes his tie,
The super comes, ‘Monday morning meeting?’ He wipes his coffee flips his hair to left, does the beard gesture and leaves. He is
mustache, flips his hair to left, does the beard gesture. He is in a sitting at a restaurant table with the girl.
meeting with his boss.
Frame 3: Super comes in as a cutaway
Frame 3: Super comes in as a cutaway
SUPER: Be everyday sharp with Gillette Fusion 5.
SUPER: Be everyday sharp with Gillette Fusion 5.
 20

Gillette x Bumble
Connect - First impressions matter a lot, especially
for women.

Idea:

We create a casual bumble environment where women will share their perceptions and
perspectives of what qualities in a bearded man attract them, such as mannerisms, etiquette,
and self-caring characteristics.
They also share their opinion on the first impression a man’s beard makes on them and the
importance of a beard as they relate a well-styled beard to a perfect man.

Execution :

We bring together influencers and create a series of videos where women will offer their
opinion on the key character traits of their ideal man.
Men's influencers will also join in to show that styling is more than just looking good to tell
the world that they’re open to rejection.
GMR – Delhi Airport
 22

Digital OOHs
Delhi T3 airport is one of the swankiest and coolest airport terminals
located right in the heart of India’s Capital City. We have been given an open
canvas to create stunning visuals that will be showcased at the 2nd busiest
airport in the world.

This is not about advertising or selling anything, this is about creating visual
experiences that make people stop and gape in awe.

Topics to cover

Arts of Delhi Airport

Arts of Delhi

Flora and Fauna of Delhi

 23

12 Poses of Grace
(Arts of Delhi Airport)

Concept/Idea

Inspired by the Surya Namaskar Statue, we animate the figurines and unleashed the beauty of these
12 poses to offer a magical sight. Amidst the bustling environment at the airport, we immerse travelers
in the yoga sequence. This innovative display of yoga poses will offer a serene and rejuvenating
moment.

Insight (Creative Hook)

A brief yoga practice can help restore balance and center the energy before the plane journey. By
offering a moment of mindfulness, we will guide people step by step through clear visuals of the art
form. This way, we will be able to communicate the importance of yoga to travelers coming from across
the world.

Execution

3D with motion.

This could have had cue timers for the people to practise and follow.
 24

Clay to Culture
(Arts of Delhi)

Concept/Idea

Animating the blue pottery to form different monuments of Delhi in a captivating display. Breaking
boundaries of imagination with Pottery, we will reflect on Delhi’s historic treasures be it traditional
motifs, the patterns through its Pottery, celebrating craftsmanship and its rich cultural heritage.

Insight (Creative Hook)

Blue pottery stands as one of the most prevalent forms of ceramic art in Delhi. Whilst people might be
aware of them, they wouldn’t be having a clue about what’s about to come on the screen. Each pottery
piece would embody the architectural marvel of Delhi, keeping the ancient art alive and bringing
transitions for the passengers to take notice.

A dull ceramic gets noticed for staying connected to the cultural roots.

Execution

3D pottery loop, forming the shape of majestic monuments of Delhi - A burst of colour, with
monuments decorated with meticulous detailing makes for a perfect sight
 25

Tales of Tails
(Flora and fauna of Delhi)

Concept/Idea

Inspired by the Surya Namaskar Statue, we animate the figurines and unleashed the Imagine a world
where animals let travelers explore Delhi. From the cute pups to the majestic elephants and mischievous
monkeys and the chirping birds and squirrels, these creatures turn the mundane environment of the
airport into a magical adventure. We show animals running from the bustling streets of Delhi to the
boarding gates of an airport.

Insight (Creative Hook)

With several forests, sanctuaries, gardens, and biodiversity parks, Delhi houses many animal creatives. It’s
easy to enjoy the natural beauty amid the fast pace of the city. To celebrate these inhabitants of Delhi, we
will let the audience embark on a delightful journey filled with laughter, joy, and a touch of magic. It’s like a
relay race, where one animal passes the baton to the other, and the journey carries on. After covering
popular places and streets in Delhi, the animal brigade reaches the airport.

Execution

3D display, with animals in motion across the streets of Delhi

Ab InBev - Hoegaarden
 27

The Perfect Slower Delivery

Digital Film

To enjoy Hoegaarden requires time, patience and technique. Just like bowling the perfect
slower ball in cricket.

Compare the Zen like state of enjoying a Hoegaarden with the rituals of bowling the perfect
ball.

Film:
Indian female bowler explaining her process, as we see the same themes replicated in
enjoying a Hoegaarden.

Complementing with other phygital, and digital activations

Imperial Blue
 29

Dance Inspired AR experience

We help people put their best foot forward on the dance floor that helps
people to get into the groove, perfect their dance style, and build
confidence, and impress a woman they’re interested in, because Men
will be Men :)

Dance Dude - T-pose will make you a Terrific dancer

Mard-e-Disco - Dance like the star

 Using a popular dance song that people relate to, we will create customised videos by
creatively inserting a man's headshot into the dance style that they will prefer, which
leaves everyone, let alone girls, in awe of their moves.

Dance Styles : Salsa, Bhangra, Hip Hop, Bollywood dance, Ballet, tap and ballroom dance.

They share their T- On WhatsApp,

A short-video of a We create call for A user sees the pose, and selects a we revert back with
dancer dancing is entries through this posts, and hops onto preferred dance a customised-video
shown in the post. posts. the microsite. style of them.

This can also be executed through

WhatsApp chatbot.
 In this level-based disco, Men perfect their dance-style and move from beginner to
expert, as they perform every dance move, just like the star.

The interface would that be of an app or a microsite, whereas the execution would be AR-
based. In the end level, men try to enact every step, and record it as a video, which they
can save it for them.

In the last level,

They put their they’ll be able to
They use the front On every incorrect
A user checks out phone at a distance, record themselves
side of the camera, move, a user makes,
the AR game on the and gets prompts to performing the exact
and let the camera they get the error to
social homepage match their steps to moves like the star,
scan their body make the right one
and starts playing. that of a dancer and and use their
shape.
dance like them. dancing video.
Jeevansathi
 33

The Compatibility Test

A microsite that lets users take a compatibility test and find out their ideal match for
life.

A microsite that lets users pick their choices in various situations of life. These answers
would be their opinions, characteristic traits, behaviours, attitudes, lifestyle
preferences, etc.

There will be different levels, but there are no right or wrong answers. Once they
complete the test, they’ll be able to see the images of the people who chose the same
options.

But, here’s a twist: They won’t be able to see their profiles unless they sign up for
Jeevansathi. This way, we will make Jeevansathi more appealing, and get more people
on the platform

Through this microsite, we will encourage users to click one from multiple options,
which will show what they actually prefer.
Oppo
 35

#BuiltToLast
For those of who ‘set no limits’ in their lives. For those who are always exploring and challenging
themselves. The Oppo Reno 8 is built for wherever the exciting, exhilarating, uncertain future takes us.

Vc: 3x Grid of ‘Marvel Phase 4’

Vc: 3x Grid of ‘Angry birds 2’ on
line-up on the left, ‘Phase 5
the left, ‘Angry Birds 3’ on the
line-up’ on the right. Oppo
right. Oppo phone in the
phone in the middle
middle.
Cc:
Cc: The game-changing Oppo
'The Oppo Reno 8 is built for
Reno 8 is built for games you
bingeing today, and tomorrow"
play today, and tomorrow.
PokerBaazi.com
 37

Play Poker - Live Room (Digital Billboard)

We show the action of Poker in real-time on the
billboard to build intrigue among the audience.

We create Live Rooms on a digital billboard. It allows 4 people to play

Poker with each other virtually, using phones as joysticks thus making it
fun for the audience to witness the live Poker action.

We put mini-versions of digital billboards in crowd-pulling places such

as malls, markets, or railway stations. We ask them to play their 1 move
in Poker, with the best move getting them to win some Poker apparel
or merch.
RummyCulture
 39

#MyRummyCoach
Associations with influencers (ideally rummy players) to share tips and
guidance for Rummy, and target different personas to tell them how to
make it through and win.

These rummy players create short videos and provide intriguing

insights about RummyCulture to the audience. We will repost the
videos on our social handles to encourage the digital audiences.

EX.

Sharing suggestions on how to win brand merchandise

5 tips to advance to the arcade game level
Best Days/Time to play Rummy
Tips on playing Rummy, the convenient way
Tips to play Rummy with your friends/family
Reasons to play Rummy
Tata Tea Veda
 41

#ChaiMaiChaiKaSwaad
Show the different types of tea drinkers who crave for goodness

In a 10-second reel, we show the POV of a tea drinker who makes the tea in their own style. But, in spite of their
efforts, the tea doesn't turn out the way they wanted. The videos end with a Godly VO suggesting them Tata
TeaVeda.

1. Curious tea drinkers (Sourcing Ingredients)

An urban homemaker who keeps wondering about her exquisite preferences for taste blends to make her ideal cup of tea.
But, in spite of going through tea tutorials and listening to pieces of advice, she doesn't make a quality tea and she gets
upset.

2. Complainers (Freshness of Ingredients)

An urban homemaker who, in spite of making the tea in her own style, always finds faults. She doesn't get satisfied with
her tea and she begins to complain about the freshness of the ingredients.

3. Perfectionist (Experimenting with ingredients)

An urban housewife who goes to great lengths to make the perfect cup of tea. She takes her time perfecting every little
thing and even ends up checking things twice. Regardless, she feels something is missing.
Tetley
 43

#everyBODYcan
Let’s break some perceptions through OOHs

We invite people walking past these posters to break body perceptions,

themselves.

What do we do?

We install banners with evocative communication in accessible places like metro

stations, train stations, airports, and malls, to make people stop in their tracks
and reflect on our #everyBODYcan messaging.

The major part of the banner will be reiterating people’s biases, whereas only a
smaller part will have a call to action
about body positivity.
Truecaller
 45

#ItsNotOkay
The first step towards fighting harassment is identifying harassment. This content
series aims at educating women about different forms of harassment.
Vodafone Idea
 47

#SpeedSeBadho
Adapting the existing reels under the umbrella
thought of - Vi - Speed Se Badho.

The idea is to highlight the talent of young players across India no matter how
remote their location is.

The reel starts off with a boy taking a free kick from a distance. We can see 5 balls
lined up. He misses the first. He takes 4 more free kicks- some miss, or hit the
post. As he is gearing up for the 6th FK, he takes a deep breath and after a slight
pause, whacks the ball into the net.

As he scores, he starts celebrating; the camera zooms out to reveal the football
stadium in Ladakh.

Super:

The first attempt is just the beginning,

Let your passions grow.
Vi - Speed se badho
More…
 49

A Special Order
Influencers recount their special memories…

We make lots of order regularly, but can one order hold a unique story?

We ask influencers to share a story of their special order - a package

that they still cherish till date.

This could be sharing photo/video with their order, and telling their
audience interesting stories about their Special Order from Amazon.

This will take them back to nostalgia, and will encourage them to revisit
something that holds a special place in their hearts.
 50

Amazon is a friend indeed!

Get recommendations for a product that meets your
needs!

We love seeking a second opinion. And, when it comes to online shopping, we’re looking for
insights to make a well-informed purchase.

We create an AR filter that lets our audience get suggestions for the product that could meet their
needs.

Often, Amazon shows suggestions in their app based on one’s previous orders, but our wants are
changing. Our choices are changing every day. Most times, we're not certain about what we're
looking for.

So, through this AR filter, people can answer a set of 10 questions,

and the algorithm will show the suggested items.

This way, we can add value to the lives of our

customers even when they're not on Amazon.

Once they click on the suggested product on the

end frame, it will lead them directly to the
Amazon’s product page.
 51

The Fresh Dictionary

For always on content, we create witty, quirky definitions of the

‘Ghanchakkar’ world by giving a twist to Gen Z slangs and pop culture.

What we end up with is a whole new lingo for our shoppers to engage
with.
 52

Too Much Deals

AR Filter

To give people a glimpse of exclusive deals, offers, and benefits at

Amazon Prime and entice them to join Prime Membership, we create
an experiential AR filter, exclusively for non-Prime members.

Through this AR filter available on the Amazon App, non-prime

members will be able to enter the world of Prime, pan 360° around
their room and across their surroundings, and tap on signature Amazon
Boxes to reveal the discounts and offers.

These offers will be based on their search history and previous orders,
and they won’t be able to use these discounts unless and until they sign
up for Prime Membership.
 53

#TrulyTooMuch

Too much of everything is actually a good thing? Yes, that’s spot on!

We will prod our audience to question the statements that build hype
and intrigue with "too much" at Amazon Prime.
 54

Shoe Dating

A branded video content in collaborating with Hinge, or Tinder where

5-6 girls review the personality of the other gender, solely from the
picture of their shoes, although girls can’t see the faces of the people
behind the scenes they can judge from the shoes, on what they
recommend at taking the #bestfootforward, quite literally.

Plot:

- Girls will define the ratio of how shoes define the personality of boys

- Girls take a guess on the boys’ characteristics from a look at their shoe
cabinet
 55

The Lime Army

We create symbols, signs of good luck so that their team, our team gets the glory. We help people
bring more luck to their team, our Team India in CWC 2023.

ICC CWC 2023 to be hosted in India, is one the most attention-grabbing events in the country,
attracting millions of users and a top tier-sponsors and official partners.

Since Corona can’t be the official sponsors of ICC CWC 2023, jow can Corona become an unofficial
sponsor, and still draw eyeballs when an action happens on the field?

Every time the camera pans to the crowd, we get free visibility.

We will hand out hand out Lime colored Cricket Helmets for people to take inside the stadiums, and
cheer India on ICC CWC matches.
They’ll be given out near stadiums and included with promotional packs at stores.

We will also hand out lime based stress balls after the match, to help people deal
better with the intensity, and nerve-racking action. Each one will also have a QR code you can scan to
get discounted Corona at participating bars.
 56

The Hoegaarden Pavilion

Hoegaarden comes together to link sisterhood, and their love for sports.

People aren’t aware of the ritual of pouring a Hoegaarden.

There’s a lack of spaces that stream female sports across the country. A male-dominated
sporting culture is prevalent.

We’ll take the quintessential hub of sporting social life -

The Cricket Pavilion - creating the ultimate bar that streams women's sports, and champion a
more balanced sporting world for all.

Because, Men often form groups to enjoy sporting events, but women don’t have the space
to enjoy the thrill of sports, and cheer their female athletes.
 57

#NEVERGetsOLD
Like a great love story that never gets old, the ever-running, freshly popped Oppo Reno 8
is built to stay and will never get old.

By humanising the love story between Men and Phones in the film, we hope to demonstrate the importance of
love in life. With the brand new Oppo Reno 8, we show the world how to spot such new moments of love and
bring them to life. Even though time changes, some things in life stay just as they are, forever.

Film Additions
A guy is playing his game on his phone, whereas a woman sleeps with the sounds of calming meditation music
playing in the background. Both phones play the activity without lag.

When the woman wakes up in the middle of the night, she finds that her husband has dozed off, but the game
application is still running continuously in the background. She adores the innocent look of her husband and
captures the moment with a selfie shot of him next to her. She removes his spectacles and goes back to sleep.

Then, on the other night, the same sequence happens, and this time, the husband wakes up to the sound of the
rain, only to find that it’s the meditation sound coming from his wife’s phone. He finds that his phone and
spectacles are put aside in his corner, and he looks at his wife and smiles. He takes a selfie to capture the moment
of true love that they both share with the dog napping in the background.
 58

Poker in Metaverse using Avatar

To enhance the digital experience, We provide a 3D-
based Poker experience in Metaverse.

To create a personality-based AI-generated creation platform that

allows players to play virtually with others in Metaverse while they can
physically play Poker with others at the same time.

EX.
Players create their avatars based on their preferences

Create a 3D Poker Game - Build the aesthetics of PokerBaazi in

Metaverse

Create a virtual casino for players to play in the metaverse.

 59

Enhancing Online Presence

#MyRummyCulture
LinkedIn/IG/FB Profile Badges

To show that RummyCulture is

Rummy AR Filters for IG all about skills and acknowledge
UGC Hashtag
the sheer commitment shown by
Let people play with the Rummy- Stickers players, we create a LinkedIn
A hashtag for people to share
verse in the realm of their badge for our champions who
their photos and videos relating
favorite social app. Some snazzy Stickers for IG, FB, Whatsapp and achieve the monthly winning
to Rummy Culture. Big wins, big
AR filters like showing a person other messaging groups that streak.
plays- initially seeded through
as a champion on a rummy table allow people to spread their love
influencers to encourage people
to jazz up their social media for Rummy online. These winners will be rewarded
to talk about their Rummy
identity and presence. with a badge and certificate
escapades online.
which they can use and upload
on LinkedIn, which will help
them get noticed for their hard
work.
 60

Mindfulness – Insta Reels

To spread the goodness of TeaVeda through short snackable content. With influencers, we highlight how
opting for mindful choices adds to the goodness. Influencers end the video by talking about TeaVeda, which
reiterates how it helps them be mindful of their choices.

Sample

A woman is meditating on her balcony garden, breathing in and breathing out.

<The camera comes closer> She picks up her tea, sips it, and starts speaking to the camera “I start
my day by meditating because I always look for goodness.”

<Tata TeaVeda pouring shots>

Vo: That’s why I choose Tata TeaVeda

Isme hai adrak, aur tulsi jaise natural ingredients which compliments my choices.

<She sips the tea> Aur swaad bhi wahi, tata tea wala. Go ahead, pour yourself a cup now. <Camera
zooms out>