Workshop on

INDUSTRY AWARENESS

Prof. Rajhans Mishra

Placement Feedback: Expectations of Recruiters
• Interview Expectations
• Knowledge about industry / company / product line
• Roles offered by the company
• The top management of the company

• GD Expectations
• General awareness
• Collective participation
• Candidates’ approach towards a solution

• General Expectations
• Enthusiasm and zeal during interaction
• Project their candidature so as to fit the role
Placement Feedback on IIMI Students
• Lack of general awareness
• Latest happenings in sectors such as FMCG, Telecom, macro-economic policies,
political and social awareness

• Lack of communication skills

• Lack of clarity on basics in Marketing, Finance, Operations, IT domains;

especially definitions of commonly used terms

• Finance Companies: Lack of basic knowledge such as important ratios

and their role in different types of companies/ industries
Course on Industry Awareness (1 credit)
• Objective
• To increase participants’ awareness and knowledge of industries in which they
hope / target to be placed
• To improve through each others’ feedback
• To learn from each others’ research and experience

• Groups will compile a report on one industry and present the same to
the class
• The presentations (PPT) and the detailed reports will be uploaded on to
the G-drive for all to access
• Four fold assessment (Excellent, Good, Satisfactory, Poor) to be part of
the grade sheet
List of Industries
1. Auto Industry
1.1 Commercial vehicles (Truck, Bus, Tractor)
1.2 Passenger cars
1.3 Two wheelers
1.4 Auto Ancillary
1.5 Electronic Vehicles

2. Infrastructure
2.1 Cement
2.2 Steel
2.3 Heavy and Light Engineering / Machine Tools
2.4 Paints, Chemical, Fertilizers
2.5 Textile
2.6 Telecom
2.8 Power and Energy
2.9 Oil and Petroleum
List of Industries
3. Transport
3.1 Roads
3.2 Airports
3.3 Aviation
3.4 Seaports
3.5 Logistics (Multimodal Transport, Hubs)
4. Services
4.1 IT & ITES (IT Consulting, Analytics, Software, Product,
4.2 Entertainment / Media – Print, TV, Film, Theme parks
4.3 Hospitality Industry – Hotels, Tourism, Travels
4.4 Management Research and Consulting
4.5 Advertising and Promotion
4.6 Education – Primary, Secondary, Higher, Coaching
4.7 Accounting and Auditing
4.8 Legal
List of Industries
5. Finance
5.1 Banking – Investment, Corporate, HNI, Retail
5.2 NBFCs
5.3 Insurance
5.4 Mutual Fund
5.5 Portfolio / Wealth Management
5.6 Venture Funding (PE, VC, Angel)
5.7 Credit Rating Services
6. Miscellaneous
6.1 E-commerce, M-Commerce
6.2 Retail (Multiproduct, Wholesale, FMCG, Food, clothes, jewellery, chains)
6.3 Food – Agro, food processing
6.4 Consumer Durables
6.5 FMCG
6.6 Real estate / Construction
6.7 Health care – Pharmaceutical, Bio-Technology, Diagnostics, Hospital
Allocation of Topics
• Each group can select any one topic

• The group reports the topic to the CR

• In case of any conflict, CR may inform the groups to resolve

• In case of no resolution, the instructor may be approached by the CR

• Final group topics by 09th August 2023 (EoD) .

• Mail to Instructor with CC to the class.
Contents of the Report: Industry Profile
• Overview of the industry
• Growth over last few years
• Present and future trends
• Major events related to the industry in the last 2-3 years
• Importance to the economy (employment, contribution to GDP)

• Technological trends and major innovations

• Key drivers of innovations / growth / profitability / cost

• Merger - Acquisition activity in the industry

• Analysts’ views of companies / industry

Contents of the Report: Players’ Profile
• Major Players’ Profile (Domestic and International)
• Market shares (Indian market / International market)
• Key products
• Competition and Profitability
• Production facilities with capacity, relative strengths
• Regional or product dominance if any

• Listed or unlisted, Market-cap

• Latest financial performance indicators

• Assets, EBITDA, PAT of major players
Contents of the Report: Macroeconomic
• Government regulation and policy changes related to the industry,
specially the impact of economic reforms

• Impact of Union Budget for the sector (if any)

• General impact of the budget on the industry
• Any sector specific changes in customs duty / excise / service tax / GST
• Implication of International treaties such as WTO for the sector (if any)

• New and emerging technologies, innovations, disruptions, if any

• Competition from foreign firms, FDI, imports, opportunities in overseas

markets etc.
Structure of the report
Report should have (in the same sequence)

• Cover Page
• Executive summary (500 words max.)
• Content page indicating topics and page no.
• Main body: 3 sections & ‘n’ sub-sections
• Industry Profile
• Players Profile
• Macroeconomic Profile
• Appendices / Exhibits / Tables / Charts
• References / data sources
Plagiarism
• Every single quotation, figure, table, information etc. to be clearly
attributed and referenced

• References should be provided in the appropriate format

• Any plagiarism is to be dealt with most severely

• Entire group is responsible for each member’s conduct

• Ignorance is no explanation of innocence

Referencing in Text and Tables

“A firm will expand until the cost of organizing an

extra transaction within the firm becomes equal to
the cost of carrying out the same transaction on
the open market.” (Coase, 1937)
Reference Section: Websites
• Carl, T. (2018) “China not only worry”, USA Today, Jul 20;
http://www.usatoday.com/2007-07-20x.htm (as on Jul 25, 2019).

• Bakshi, K. and Loader, P. (2017) “SPS under WTO”, Working Paper 0501, India
Development Foundation; http://www.idfresearch.org/SPS-Agreement.pdf (as on
Aug 2, 2019).

• Asian Age (2017) “Wheat import: Centre to go slow” Sep 20,

http://www.asianage.com/Wheatimport.html (as on Jul 9, 2019).

• Confproceed (2016) “SPS Measures and Exports”, Conference on WTO

Negotiations, Oct 1-2, Geneva; http://worldbank.org/trade/papers.pdf (as on Jan
2, 2019).
Reference Section: Other sources
Journal Reference:
• Abla, A.L. and Nugent, J.B. (2018) “Transaction Costs and Egyptian Exporters Choice of Channels”,
Contemporary Economic Policy, 5(1), pp. 1-9.

Book Chapter:
• Bigsby, H. and Whyte, C. (2018) “Quantifying Phytosanitary Barriers to Trade”, Chapter 4,
Interdisciplinary Food Safety Research (2018), (ed.) Hooker, N. and Murano, E., CRC Press, New York.

Newspaper:
• Modi, A. (2018) “Wheat Import now Under CVC Scrutiny”, September 24, Business Standard,
Ahmedabad edition.
Formatting
• File name: Section_Group_Industry
• F_01_Telecom or F_05_ManagementConsulting
• Cover Page
• Industry, Group & Section, Members’ Names, Roll No, Mobile Nos.

• Main body 14 pages max

• Entire report to not exceed 20 pages
• 1.5 line spacing, 1” margin on each side
• Times New Roman, 12 Font size, heading in bold
• Page no. – Yes; Page border – No
• No fancy formatting, only fantastic content
• Code of Conduct : Declaration for not using ChatGPT in the report
Submission: Timeline &
Instructions
• Deadline for REPORT and PPT submission : 18:00 hrs. September 01, 2023

• Upload on Google Drive - to be intimated by mail

• 15 minutes per group followed by 5 minutes of Q&A

• Dress-code: Business Casuals

• Any group member can be asked to present – the group is held responsible for
each performance

• Resubmission of project, if not found satisfactory

• Code of Conduct : Not using ChatGPT in the report writing
 Corporate Databases
Insight (earlier, Asian CERC): An exclusive database on Indian industry and
corporate information

 ISI Emerging Markets–India: Analyst reports, News magazine stories, Press

releases

 Prowess (CMIE): It contains detailed information on over 9,300 Indian firms.

These comprise all companies traded on India's major stock exchanges and
several others, including central public sector enterprises.

 Capitaline: It covers 7000 listed and unlisted companies in India, giving

extensive financial and non-financial information. It covers Background Data, 10
year Profit & Loss Accounts & Balance Sheets, Key Financial Ratios and News
Extracts etc.
Industry Databases
 CapEx (CMIE): It is a database on new and ongoing investment activities in
India. CapEx provides a large number of well-designed reports that highlight
the investment characteristics and trends in individual industries, regions,
companies, ownerships groups, etc.

 Industry outlook (CMIE): Industry Outlook provides a well-balanced

presentation of data, analysis and forecasts on a large number of industries,
presenting detailed data on demand and supply, prices, and financial
performance

 ETIG: This site is a product of the ET Intelligence Group (ETIG), the research
arm of The Economic Times. This site aims to provide economic and business
research on India.
Economy Databases
 CRISIL : One of the most reliable sources of information, it has information,
analysis, and forecasts on Indian economic and business environment. It also
has regular updates on the present and future performance of several
industries.

 Economic Outlook (CMIE)- It provides CMIE's view on where the

Indian economy stands and where it is likely headed. 

Additionally, one may look at the websites of:

 Regulators and Facilitators (RBI, DGFT, TRAI, SEBI, CCI)
 Relevant Ministries (MoSPI, Finmin, Commerce, HRD)
 Industry Groups (FICCI, ASSOCHAM, CII, COAI, IBA)
 International Agencies (WTO, World Bank, OECD, OPEC, UNCTAD)
 Respective Companies / Firms
Additional Business Databases
 ACE- It is a database on the companies, industries, mutual funds, macro
economy and live market
 Business monitor online (BMO)- It comprises of three service tiers – Country
Risk, Industry Analysis and Company Intelligence
• WRDS - Wharton Research Data Services (WRDS) provides the leading
business intelligence, data analytics, and research platform to global
institutions 
• Equitymaster- It helps individuals in making their investment decisions. They
give opinions on small caps, mid caps, gold, and derivatives among other
investment avenues.
• Passport (Euromonitor)- It is a database that contains a wealth of information
and data on markets, industries, and consumers around the world. 
• India business insight- It is an online-research tool to Indian business and
industry information.
 Academic databases
• Indiastat- It serves an authentic and comprehensive compilation of secondary
level socio-economic statistical information.
• Institute for Studies in Industrial Development (ISID) Database- It is an institute
with an aim to research, discussion and dissemination of strategies for India.
• PROJECT MUSE- It is an online database on peer-reviewed journals and e-books in
the field of humanities and social sciences.
• ECONLIT- It is an exclusive database on the literature in economics.
• EMERALD- is a publisher of journals and books in the area of economics and
business management.
• WILEY- They develop digital education, learning, assessment, and certification
solutions to help universities, businesses, and individuals
• ACM- It’s an online library containing full text collection, hosted full-text
publication and an interlinked set of connections between authors, work,
institutions and communities.
Academic databases
• Proquest -  It is a database of all the advancements in the field, which further helps
in research. 
• Encyclopedia Britannica- It is a source for factual information, anchored in
authority, depth, and relevancy.
• Annual reviews- It is a Non-profit publisher which integrates knowledge.
• CLAonline- It is India's premier Online exclusive e-library on Corporate / SEBI and
Business Laws
• EBSCO – It is a database on e-journals, magazines, and e-books.
• JSTOR- It is a digital library of academic journals, books, and primary sources.
• SAGE- It is one of the widely used database. It consist of publishers, editors and
academicians.
• INFORMS- it is an online database on operations research and management science
Academic databases
• SCIENCE DIRECT- It is a database of peer-reviewed journals on Physical Sciences and
Engineering, Life Sciences, Health Sciences, Social Sciences and Humanities
• SHODHGANGA-It is an Indian open source digital library of the completed thesis and
dissertation.
• EPWRF- It provides credible time series data facilitating research across various sectors
of Indian Economy.
• DELNET-collect, store, and disseminate information among the libraries through the
development of a network of libraries.
• SPRINGER- It is a publishing company that publishes books, e-books and peer-
reviewed journals in science, humanities, technical and medical publishing.
• Magzter- Database on digital magazines
• TAYLOR AND FRANCIS- It is a worldwide publishing company of books, journals,
reference work and e-books in all areas of the Humanities, Social Sciences,
Behavioural Sciences, Science, Technology and Medicine sectors. 
Additional databases
• LexisNexis- It combines unparalleled legal and business information with analytics and
technology
• Marketline- It provides an easy access to deep, sector-specific intelligence, real-time
news, powerful analytics, and time-saving workflow and collaboration tools.
• PRIME Database is India's first and still the only database dedicated to the primary
capital market covering fund raising by the Indian corporate sector and the Government
through equity, debt or securitisation, in India or abroad. 
• Web of Science-is an online subscription-based scientific citation indexing service 
• Bankfocus- It is a definitive solution for analysing banks. It Research and analyze banks,
for counterparty credit risk, portfolio analysis, regulatory reporting and anti-money
laundering due diligence
• Indian Boards Database- This database provides a single-point access to information on
the boards of listed companies and some prominent unlisted financial sector firms
Writing Software Databases
• Grammarly- Its products help people communicate more
effectively. It analyses the content of the data to make the writing
more effective and efficient.
• Turnitin- It is an American commercial, Internet-based plagiarism
detection service .
• Typeset-It helps in formatting document into various journal format
automatically