Agenda
Introduction
• Apple Inc. is an American computer and
consumer electronics company.
• Founded on 01/04/1976, by Steve
Wozniak, Steve Jobs, Ronald Wayne and
Mike Markkula.
• Products: Mac, iPhone, iPad, Apple
Watch, Apple TV, AirPods…
Introduction
• AirPods is a high-end and an
expensive product.
• Models list: AirPods (1st gen, 2nd
gen, 3rd gen), AirPods Pro (1st
gen, 2nd gen) and AirPods Max.
Introduction
Competitors: Bose, Google Pixel, Samsung, Sony…
What are customer needs?
� A Bluetooth earbuds
� No wires
� Long battery life
� A fashionable electronic device
AirPods Description
2 wireless
earbuds
Carrying case
(Charging case)
AirPods Features
• Pairing is as quick as 1, 2, 3
• Able to pair with non-Apple products
• Use the Find My network to locate a
lost earbud
• Check remaining battery on iOS devices
• Have Siri announce notifications
through your AirPods
• Use AirPods as a hearing aid
• Controlling noise cancellation
• Audio sharing
AirPods Functions
Play or pause
audio, accept or To skip
end the call by forward/decline the call
touching or by double-pressing the
squeezing the Touch control.
stems
Adjust volume by Press and hold the
swiping the stems stems to activate Siri
Lightweight, easy to use
Great audio quality
Up to 6 hours of listening time with
one charge
What makes the Up to 30 hours of total listening time
with the case
AirPods
unique? Support wireless charging
Switch easily between Apple devices
Sweat and water resistant (IPX4)
Remove the background noise
Mute the breeze
Growth Plans
A top high-quality,
well-made product.
Pricing
Distribution channels
Apple Online Apple Authorized Resellers –
Apple Store
AAR
Store
Apple Premium Resellers – APR
Promotions
• Apple Card Monthly Installments
(ACMI) payment
• Pay monthly at 0% APR
(available only in US for national
carriers: AT&T, Verizon, T-
Mobile)
• Apple Engraving
• Get 6 months of Apple Music free
with your AirPods
Agenda
