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Bla Bla Car

The document provides an overview of the history and business model of Bla Bla Car. It discusses that Bla Bla Car was launched in Spain in 2004 as 'Comuto' and later expanded to major European countries from 2011 to 2015. It generates revenue primarily from commission fees on bookings and ad monetization. To drive growth, Bla Bla Car focuses on acquisitions, building its community of users, and gaining their trust through quality services and customer support.

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SACHIN MANGALE
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176 views11 pages

Bla Bla Car

The document provides an overview of the history and business model of Bla Bla Car. It discusses that Bla Bla Car was launched in Spain in 2004 as 'Comuto' and later expanded to major European countries from 2011 to 2015. It generates revenue primarily from commission fees on bookings and ad monetization. To drive growth, Bla Bla Car focuses on acquisitions, building its community of users, and gaining their trust through quality services and customer support.

Uploaded by

SACHIN MANGALE
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Presentation

Title
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
History of Bla Bla Car..

Launched in Expansion in
Spain as Major European
‘Comuto’ then Countries such as
renamed to Bla Italy, Portugal,
Bla Car in 2012 Belgium,
2004 2011 Germany etc. 2015

2009 2012-2013
Founded in France with Launched in Entered into
the name ‘Covoiturage’ & UK & it was a emerging Car
later renamed to Bla Bla Major success Pooling markets
Car in 2013 such as India, Brazil
etc.
2
Product/Service Anatomy Technical
Specification

Core Benefits
Transportation, Car Sharing
Core Benefits
Cost Contribution

Technical Specifications
Quality, Features of Car Sharing
Augmented Features
Services

Augmented Features
Insurance, Refund policies, Customer
Care & Support

3
STEP
Bla Bla Car works??.. 02

STEP
01

4
Bla Bla Car works??.. STEP
04

STEP
03

5
Business/Revenue Generation Model

Commission
Fee

Revenue

Ad
Monetization

6
Growth Strategies Adopted

1. Acquisition

2. Building Community

3. Gain Trust

7
Acquisition
Acquisition

Less

8
BuildingCommunity
Gain Trust

10
Efforts by,
Ankit Das
Manali Pandit
Sachin Mangale
Sarvesh Joshi
Rajiv Kumar
Aditya Patel

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