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    Oximeter

    Uploaded by

    Manas Gupta
    This document describes a pulse oximeter product. It discusses key features of pulse oximeters like accurate oxygen saturation readings and alarms. It notes the product will be affordable, lightweight, and made in India. The document explains why pulse oximeters are important for detecting low oxygen levels in COVID-19 patients. It provides details on packaging, specifications, pricing for distributors and consumers, promotion strategies, regulations, and competitive brands. The pulse oximeter aims to help manage COVID-19 patients in an affordable way.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Oximeter

    Uploaded by

    Manas Gupta
    20 views12 pages
    This document describes a pulse oximeter product. It discusses key features of pulse oximeters like accurate oxygen saturation readings and alarms. It notes the product will be affordable, lightweight, and made in India. The document explains why pulse oximeters are important for detecting low oxygen levels in COVID-19 patients. It provides details on packaging, specifications, pricing for distributors and consumers, promotion strategies, regulations, and competitive brands. The pulse oximeter aims to help manage COVID-19 patients in an affordable way.

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    © © All Rights Reserved

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    This document describes a pulse oximeter product. It discusses key features of pulse oximeters like accurate oxygen saturation readings and alarms. It notes the product will be affordable, lightweight, and made in India. The document explains why pulse oximeters are important for detecting low oxygen levels in COVID-19 patients. It provides details on packaging, specifications, pricing for distributors and consumers, promotion strategies, regulations, and competitive brands. The pulse oximeter aims to help manage COVID-19 patients in an affordable way.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    20 views12 pages

    Oximeter

    Uploaded by

    Manas Gupta
    This document describes a pulse oximeter product. It discusses key features of pulse oximeters like accurate oxygen saturation readings and alarms. It notes the product will be affordable, lightweight, and made in India. The document explains why pulse oximeters are important for detecting low oxygen levels in COVID-19 patients. It provides details on packaging, specifications, pricing for distributors and consumers, promotion strategies, regulations, and competitive brands. The pulse oximeter aims to help manage COVID-19 patients in an affordable way.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    Business Organisation

    and System
    By- Manas Gupta &
    Dishti Khandekar
    Product: OXIMETER

    2
    INTRODUCTION:

    Pulse oximeter is a non-invasive method for monitoring the oxygen


    saturation levels (SpO2) in your patients’ blood. SpO2 is the percentage
    of oxygen that blood carries compared to the maximum it is capable of
    carrying.

    3
    IMPORTANT FEATURES:-

    •Two Direction Display


    •One-Button and Accurate Measurement
    •Clear and fast Reading
    •Automatic Power-off When No signal
    •Low Power Consumption
    •Sound and Light Alarm

    4
    U.S.P OF MY PRODUCT (Unique
    selling proposition):

    It is the marketing strategy of


    informing customers about how one's
    own brand or product is superior to its
    competitors.

    ● Can work on one cell


    ● Light weight
    ● Movable
    ● Affordable
    ● Low maintenance
    ● Made in INDIA

    5
    Why have I selected this product?
    • The whole World is greatly affected by the current COVID-19 pandemic caused due to
    emerging novel Coronavirus (SARS-CoV-2) which specifically attacks on the respiratory
    system and reduces oxygen carrying capacity to develop hypoxia. The severely affected
    COVID-19 patients require ventilators to survive and to fulfil the need of oxygen.
    • There have been cases of COVID-19 patients who have not experienced breathlessness but
    have been tested with significantly low levels of oxygen when checked. The oxygen
    depletion may not be apparent immediately in such people since Coronavirus attacks the
    lungs in a way that the patient gradually gets less oxygen over time. These patients may
    slowly adjust to low levels of oxygen and may not have noticeable breathing difficulty, but
    can eventually lead to complications.
    •  To manage this situation, a small device pulse oximeter can be used in primary clinical care
    to determine the oxygen saturation. Furthermore, pulse oximeter can be significantly used
    to observe the oxygen saturation in quarantine or hospitalized patients. Thus, pulse
    oximeter has become a game-changer in COVID-19 pandemic to detect the oxygen
    requirement in patients.
    6
    PRODUCT
    PACKAGING:-
     Primary packaging
    The main purpose of primary packaging is to
    protect, it makes the products look more appealing
    and can be used for to convey printed information
    about the products to consumers.

     Secondary Packaging
    The packaging used to ship products already in
    primary packaging. Its main goals are to protect
    products and provide branding during shipping.

     Tertiary Packaging
    The packaging used most often by warehouses to
    ship secondary packaging. Its main goal is to
    properly protect shipments during their time in
    7
    transit.
    PRODUCT DESCRIPTION:

     Brand : Medi-sure
     Material : ABS
     Colour: Blue/Black
     Screen size: 1.3 Inches
     Item Dimensions: 40x30x50 mm
     Item weight: 60g
     Battery life: 720 Hours
     Sensor type: Heart Rate
     Cost detail: 1200 INR

    8
    CHANNEL OF DISTRIBUTION :- INDIRECT CHANNEL

    MANUFACTURE – RETAILER - CONSUMER

    For a manufacturer, indirect distribution means selling


    wholesale to agents or retailers so that they can distribute the
    product for you. They store it, display it, and employ the sales
    force to put it into the hands of customers.

    Selling price of my product :- Medisure


    oximeter

    ONSUMER- Rs.1200
    RETAILER-Rs.1000
    WHOLESALER-Rs.800

    9
     Product promotion :-
    1. Advertising
    2. Flayers On Social platforms
    3. Newspapers

     Permissions and Licenses required for oximeter


    devices :
    • Certificate of compliance with respect to ISO
    13485 or International Accreditation Forum in
    respect of such medical device.

    • Safety Production License (Three System


    Certification): Quality, Environment,
    Occupational Safety and Health Management
    System Certification.
    10
    Competitive Brands
    BRAND PRODUCT PRICE

    HESLEY Hesley Pulse  ₹ 2,599


    Oximeter Fingertip

    BPL BPL Medical ₹ 2,999


    Technologies BPL Smart
    Oxy Finger Tip
    Pulse Oximeter

    DR. TRUST Dr Trust Signature Series ₹ 2,999


    Finger Tip
    Pulse Oximeter With
    Audio Visual Alarm

    11
    Thankyou

    12

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