DATA

ANALYTICS:
Introduction
Week 1

Precious T. Opinion
 Know your instructor

Graduated Transferred to ACES Decided to do

BS Management Information Admin Associate FULL TIME TEACHING
Systems Started Teaching
AdZU 2008 2022

2004 2019 2023

Joined AdZU- Research Center Engaged in a DOST Funded Project
Publication Desk Staff ALERTO AI - Flood prediction
Research Assistant using ALERTO Data Sets
Where and how do
you see yourself 10
years from now?
 Do you know that your answers can
actually be used to predict your success
rate in your course and in your
professional life?

HOW?
 CLASSROOM ETIQUETTE

Respect ~ Magis ~ Responsibility

CLASS SCHEDULE CLASS PROJECTS MISSED QUIZZES

TARDINESS DELIVERABLES SUBMISSIONS

ABSENCES
What’s in it for you? (Expectations)
… from yourself

… from your teacher

… from the subject

 GETTING YOU ON BOARD
WHAT YOU WILL LEARN? WHAT YOU NEED TO ACCOMPLISH? HOW YOU WILL BE GRADED?

FUNDAMENTALS OF DATA ANALYTICS

Ways to use Data Analytics 1. Participation ●Participation (5%)
Components of Data Analytics
Steps involved in Data analytics
Data Analytics Applications
Companies that uses Data Analytics 2. Quizzes ●Quizzes (10%)
Duties and Responsibilities of a Data Analyst
DATA COLLECTION
Data, Information, Big Data
●Long Exams (20%)
The Data Ecosystem
Types of Data
3. Long Exams
Sources of Data
Data Repositories ●Final
DATA CLEANING
Gathering and Wrangling Data
4. Project Presentations
Data Preparation
DATA ANALYSIS
Presentation (25%)
Types of Variable 5. Project
Central Tendency of Data
Basic Probability ●Final Project
RESULT INTERPRETATION AND VISUALIZATION Documentation
Statistical Analysis
Visualizing Data and Communicating Results
(Dashboard) (40%)
Next Meeting: (Day 2 of Week 1)

1. What is Data Analytics

2. Significance
 DATA
ANALYTICS
 DATA ANALYTICS
Data PATTERNS

CORRELATIONS

Data TRENDS

BUSINESS
INSIGHTS
Data
 DATA ANALYTICS
Garbage
Data ●PATTERNS
●CORRELATIONS
●TRENDS
Good Data ●BUSINESS
INSIGHTS
Messy Data ●NOISE
 DATA ANALYTICS
Is the process of exploring and analyzing large datasets
to find hidden patterns, unseen trends, discover
correlations and valuable insights

Data Analytics is an overarching discipline that

encompasses the complete management of data
including collecting, validating, cleaning, organising,
storing, and analysing data. (Kaufmann & Tan, 2021)
WAYS TO USE DATA ANALYTICS
Improved
Business Efficient
Decisions Operations

Better Effective
Customer Marketing
Service
1.) Policing/Security
2.) Transportation
3.) Fraud and Risk Detection
4.) Manage Risk
5.) Delivery Logistics
6.) Web Provision
7.) Proper Spending
8.)Customer Interactions
9.) City Planning
10.) Healthcare
11.) Travel
12.)Energy Management
13.)Internet/Web Search
14.)Digital Advertisement
 BUSINESS
QUESTION
Understanding the
problem, what is the
interest of the
management

PHASES OF BUSINESS
DATA ACQUISITION

DATA
DECISION

Interpreting Collecting the data,

the RIGHT DATA, from
the results various sources

ANALYTICS
DATA
DATA ANALYSIS
PREPARATION
Recognizing patterns in Removing of
the data, explaining unwanted data values
variations, root causes
and its meaning
Possible Clients and Topics:
1. Human Resource Department
a. Employee Turnover
b. Trends in Rank and Promotion
c. Job Fit: Education Attainment to Job Position Alignment
d. Performance Evaluation
e. Employee Overtime Trends
f. Employee Leave Credit patterns
2. Ateneo Center for Environment and Sustainability
a. Weather / Meteorological Patterns and Trends
3. Admissions Office
a. College Admissions trend
b. Course Selection
4. Registrar Office
a. Course Completion Rates
b. Classroom Utilization
5. Infirmary
a. College Students Health Data - Obesity or Malnutrition
b. Absences due to health conditions
6. University Communications Office
a. Publicity and Promotions Requests
7. College Guidance Office
a. College Students Counseling analytics
 What is the DIFFERENCE?

is the
are raw, individual, combination of
information into a
and unarguable facts
form that tells a
story and informs
is the combination of data
decisions.
into a form that can
answer an everyday
question.
Let’s look at an example
 BIG DATA

HUGE the pace at which

different sources Types of
AMOUNT OF
are generating data
DATA on daily basis data
VELOCITY
Unstructured data cannot be
processed or evaluated using
traditional data tools and
methodologies. Unstructured
data functions best with non-
relational (NoSQL) databases
because it lacks a
predetermined data model.
Another method for managing
unstructured data is to store it
in its raw form in data storage.
Structured data refers to
data that has been formatted
to meet a predetermined
structure. It is simpler to
use, and its structure makes
searches quicker. The
relational database is the
best illustration of
structured data.
 Where do you think these
BIG DATA could be coming
from?
COMPANIES USING DATA ANALYTICS
IS THE PHILIPPINES READY
FOR DATA ANALYTICS?
https://www.pwc.com/ph/en/publications/pwc-publications/making
-the-big-leap.html