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    BusinessPlan Kimbab 1

    Uploaded by

    Ratu
    Kimbab Saranghaeyo is a business that sells kimbab, a Korean snack made of seaweed and rice. The founders were inspired to start the business after watching Korean dramas and becoming interested in kimbab. They aim to introduce high-quality kimbab to the growing Korean food market in Indonesia. The business makes kimbab by hand and sells them online and at local events. Its target market is teenagers and adults interested in Korean culture and cuisine.

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    BusinessPlan Kimbab 1

    Uploaded by

    Ratu
    463 views8 pages
    Kimbab Saranghaeyo is a business that sells kimbab, a Korean snack made of seaweed and rice. The founders were inspired to start the business after watching Korean dramas and becoming interested in kimbab. They aim to introduce high-quality kimbab to the growing Korean food market in Indonesia. The business makes kimbab by hand and sells them online and at local events. Its target market is teenagers and adults interested in Korean culture and cuisine.

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    Kimbab Saranghaeyo is a business that sells kimbab, a Korean snack made of seaweed and rice. The founders were inspired to start the business after watching Korean dramas and becoming interested in kimbab. They aim to introduce high-quality kimbab to the growing Korean food market in Indonesia. The business makes kimbab by hand and sells them online and at local events. Its target market is teenagers and adults interested in Korean culture and cuisine.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    463 views8 pages

    BusinessPlan Kimbab 1

    Uploaded by

    Ratu
    Kimbab Saranghaeyo is a business that sells kimbab, a Korean snack made of seaweed and rice. The founders were inspired to start the business after watching Korean dramas and becoming interested in kimbab. They aim to introduce high-quality kimbab to the growing Korean food market in Indonesia. The business makes kimbab by hand and sells them online and at local events. Its target market is teenagers and adults interested in Korean culture and cuisine.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    Business Plan: Kimbab

    Saranghaeyo
    Annisa Zahwa

    Elsa Istiqomah

    Karin Diana
    Ratu Desy Ratnawati
    Resi Ayu Rachmawati
    WHAT IS KIMBAP ?

    Kimbab or also known as gimbab is a


    typical Korean food made from seaweed
    and rice. This food at first glance is similar
    to typical Japanese food, namely sushi.
    Kimbab was indeed inspired by the
    futomaki (makizushi) brought by the
    Japanese when they colonized Korea in
    1910-1945
    Our Company
    The reason we took up this business is that it started
    with the Korean drama that we often watched, we
    were curious about Kimbab Nara which is a typical
    Korean snack that is usually used for lunch at
    school or to the office, finally we were inspired to
    sell it in Indonesia because currently Korean food is
    increasingly popular. popular in Indonesia and
    began to be favored by people in the City

    And we gave our product the name "Kimbap Saranghaeyo"


    because this product is made with love and also uses high-
    quality ingredients, has a distinctive Korean taste and has a
    unique shape, so that this filling snack is liked by all groups,
    especially teenagers.
    The name of the company is "kimbab saranghaeyo", the business location
    or you could say the production place is in the Taktakan area.
    However, because we do more marketing online, we also plan to expand
    the offline market for certain events.

    Vision Mission
    able to compete in the Making quality and useful
    business world, gain profits products for consumers,
    and be well received by Thorough in doing business,
    consumers, especially loyal creating a new attractiveness for
    customers classy food that guarantees the
    quality, quality and quantity of
    products
    Market Analysis
    S
    O
    Strengths W T
    Opportunities
    (1)
    (2)
    Materials that are easy to get
    The process of making the Weakness 03 Threats
    product is quite done manually (1) Huge market for Korean food
    (3) Can be consumed by the general (1) Some people lack in Indonesia.
    (2) There is potential to expand (1) Competition from other
    public interest in foreign food
    business to other cities in Korean food restaurants that
    (4) The influence of globalization has
    (2) Still new to the food Indonesia already exist in the same area
    led to high public interest in South
    industry so it doesn't (2) Fluctuations in raw material
    Korean specialties, especially
    teenagers have a strong
    (3)
    (4)
    Affordable prices
    The development of technology 04
    prices that can affect sales
    profits.
    (5) The high quality of raw materials reputation yet. and social media that can be
    can enhance the brand image of (3) Because the used to promote products.
    the product ingredients are easy to
    get, there may be
    competition from other
    Korean food vendors in
    the same area.
    Marketing Strategy

    Online
    We will utilize social media such as Tiktok, Instagram and
    Facebook to promote our products and reach potential
    customers by creating interesting content about these products.

    Offline
    For offline marketing, we also participate in culinary events
    held in our city to introduce our products to the public and
    we also open a booth every week at car free day events.
    Marketing Target Selling Price

    In this market segmentation, this food cost of production + desired profit = IDR
    business has a target buyer to achieve, this 6,900.00 + 2,760.00 = IDR 9,660.00 So, the
    product is very interested in young people selling price per product is IDR 10,000.00
    and adults, so the target market that will be
    targeted by this food business is from
    school children to workers 02 04
    Thank you
    Are there any questions?

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