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    Media Strategy and Advertisement

    Uploaded by

    Viraj Veera
    The document discusses a proposed moratorium period scheme to provide relief to citizens struggling financially during the COVID-19 pandemic. It would extend the moratorium period for loan repayments, giving eligible borrowers with personal, home, education, MSME, consumer, and automobile loans more time to repay their loans. The target audience is identified as individuals aged 30-50, as a survey found this age group was most affected financially. Challenges in implementing the scheme, such as it leading to liquidity issues for lenders or being misused by debtors, are acknowledged.

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    Media Strategy and Advertisement

    Uploaded by

    Viraj Veera
    10 views18 pages
    The document discusses a proposed moratorium period scheme to provide relief to citizens struggling financially during the COVID-19 pandemic. It would extend the moratorium period for loan repayments, giving eligible borrowers with personal, home, education, MSME, consumer, and automobile loans more time to repay their loans. The target audience is identified as individuals aged 30-50, as a survey found this age group was most affected financially. Challenges in implementing the scheme, such as it leading to liquidity issues for lenders or being misused by debtors, are acknowledged.

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    Ms education

    Original Title

    Media Strategy and Advertisement-

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    The document discusses a proposed moratorium period scheme to provide relief to citizens struggling financially during the COVID-19 pandemic. It would extend the moratorium period for loan repayments, giving eligible borrowers with personal, home, education, MSME, consumer, and automobile loans more time to repay their loans. The target audience is identified as individuals aged 30-50, as a survey found this age group was most affected financially. Challenges in implementing the scheme, such as it leading to liquidity issues for lenders or being misused by debtors, are acknowledged.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    10 views18 pages

    Media Strategy and Advertisement

    Uploaded by

    Viraj Veera
    The document discusses a proposed moratorium period scheme to provide relief to citizens struggling financially during the COVID-19 pandemic. It would extend the moratorium period for loan repayments, giving eligible borrowers with personal, home, education, MSME, consumer, and automobile loans more time to repay their loans. The target audience is identified as individuals aged 30-50, as a survey found this age group was most affected financially. Challenges in implementing the scheme, such as it leading to liquidity issues for lenders or being misused by debtors, are acknowledged.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 18

    Parents v/s

    Pandemic
    SUBJ: ADVERTISEMENT IN CONTEMPORARY SOCIETY
    ASST PROF. PREETHI RAO

    Group Members
    Deepesh Panchal – 548
    Hasti Shah – 552
    Esha Thadeshwar - 553
    Viraj Veera - 554
    Naman Doshi – 556
    Product Description

    • Our product is about the citizens who


    have faced a very difficult times
    during this pandemic (2020-21).
    • Daily expenses of the citizens have
    become difficult.
    • “Moratorium period” scheme will be
    renewed.
    • Hence, we felt the need to come up
    with this product.

    2
    Why change is
    needed?
    • To help the citizens who are
    not able to pay their EMIs,
    loans etc.
    • For those who are suffering
    from unemployment should
    be provided with a small
    relief.
    • Banks are not providing a
    moratorium period to their
    borrowers.

    3
    The borrowers with,
    ▫ Personal loans,
    ▫ Home loans,
    ▫ Education loans,
    ▫ MSME loans,
    ▫ Consumer durables loans,
    ▫ Automobile loans
    will be eligible for moratorium period.
    Target Audience with
    age grouping
    Introduction  On an survey it was found
    that the most affected age
    group in financial
    abilities’ is between 30 -
    50.
    Whom does This scheme will help
    it suits well them to recover
    financially As well as
    (30-50) mentally  to fight against
    their  problems and will
    give them a considerable
    time for repaying their
    loan amount
    Introduction
    Covid-19 has caused loss of
    unemployment and many
    families have faced lots of
    financial issues during this
    Covid-19 pandemic.

    Many people are under
    pressure and depression.
    # Rangde Rang de India and NDTV takes
    Telethon an initiative to help prevent
    children from dropping out of
    school and provide interest free
    loans to young students from low
    income households.
    Mahatma Jyotirao Phule Loan Waiver
    Scheme 

    Maharashtra
    government had
    implemented the
    Mahatma Jyotirao
    Phule Farmer loan
    waiver scheme in a
    simplified manner for
    farmers.
    Outline of the
    challenges you will face
    and why?

    ● Moratorium extension can lead


    “MFI” to face severe liquidity
    and debt serving challenges, for
    individual bank.

    ● This scheme can be irregulated


    by debtors.
    State how you plan to overcome these challenges.

    Primary & PCB, providing housing


    finance will watch debtor account time
    to time, on avoiding fraud.

    Loans will be resumed by a moratorium


    period, maximum of 4 months
    Media Strategy and
    Advertisement
    Goal and Objective

    To give a loan relief to individuals

    To spread awareness about this


    scheme to as many people as we
    can

    Moratrium loan relief to people who


    lost their jobs.
    Target Our target audience will be children from 17 to 23 years of age.
    Audience
    Medium We have chosen a mix medium for our advertisement.
    Traditional as well as Digital medium
    How do we plan to portray our
    advertisement?

    The advertisement we shoot will be


    aired on television showing child artists
    giving tribute to their parents who are
    suffering in this pandemic

    By this we will inspire the youth to


    support their parents

    We will announce lucky winners who


    will stand a chance to win exciting
    prizes on sharing their own videos
    giving a tribute to their parents and
    supporting them.
    THANKYOU

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