Purposive Communication

Purposive
Communication
What does COMMUNICATION mean?
How important is communication to your

personal and professional success?
Communication Principles, Processes
& Ethics
Communication Principles
 Communication is a process of exchanging verbal and or non-
verbal information between two or more people who can be either
the speaker or the receiver of messages.
Communication is used to meet the purpose of a person. The
purpose could be to inform, to persuade or to entertain.
Communication can be in the form of written, verbal, non-verbal
and visuals.
Written Communication involves texts or words encoded and
transmitted through memos, letters reports, and other written
documents.
Verbal Communication involves exchange of information
through face to face, conferencing, lectures and meetings.
 Non-verbal Communication involves the use of the following to
convey or emphasize a message or information.
• Voice – thus includes tone, speech rate, pitch, pauses and volume.
• Body language – this includes facial expressions, gestures, postures and

eye contact.
• Personal space – this refers to an area of space and distance that a
person from a different culture.
• Personal appearance – this refers how a person presents / formal or
informal.
 Communication can be intended or unintended.
 Intended communication – refers to planning what and how you

communicate your ideas to other people who are older than you are or
who occupy a higher position.
 Unintended communication – it happens when you unintentionally

send non-verbal messages to people you are communicating with
when you suddenly make negative remarks out of frustration or anger.
 Communication is a complex process that requires you to:
 Know your audience
 Determine your purpose
 Identify your topic
 Develop a practical, useful way to seek for feedback
 Present information clearly and objectively

Communication Process
 Source – the speaker or sender of a message.
 Message – the ideas from the source of speaker.
 Encoding – the process of transferring the message.
 Channel – the means to deliver a message such as face to face,

conversations, and memos.
 Decoding – the process of interpreting an encoded message.

Receiver – the recipient of the message.
Feedback – the reactions or responses of the receiver to the message from the
sender.
Context – thee situation or environment in which communication takes place.
Barriers – the factors which may affect the communication process.

 Culture
 Individual differences
 Language use
 Noise
 Past experience
 Status
“In this model, the sender is active while the receiver is
passive during the communication process. Communication
as a one way process is best illustrated in the model of
Shannon – Weaver Model.”
Communication as a two-way process is exemplified by a transaction
model. The messages, information or ideas are sent and received at the
same time. The sender and the receiver become active during the
process and both serve as communication.
Communication Ethics
This means that they deal with values, righteousness, and behavior
appropriate for human communication particularly in a
multicultural situation.
 Uphold Integrity – be truthful with your opinion.

- be accurate with your judgement.
 Respect diversity of perspective and privacy – show compassion

and consideration with the beliefs, status, and privacy of others.
 Observe freedom of expression effectively – be careful of what and
how you say your words depending on the type of people you are
communicating with.
 Promote access to communication – give others an opportunity to

express what they feel and think about the message being
communicated.
 Be open-minded – listen and process the views of other people and

learn how tom reconcile their opinions with your own.
 Develop your sense of accountability – acknowledge responsibility

for all your actions, good or bad.
Guidelines for Effective Communication
 Be clear with your purpose – as a sender, you must have a specific
purpose in mind.
 Support your message with facts – when you provide an incomplete

or vague information, you can cause confusion or misunderstanding
in your audience.
 Be concise – Keep it short and simple.
 Provide specific information in your feedback – timely, constructive

and specific to the topic being discussed.
 Adjust to the needs, interests, values and beliefs of your audience –
Essentially, use language vocabulary which is appropriate to your
audience. Avoid technical terms and jargons because they can be
berries to communication.
 Observe Communication Ethics – observing ethics in

communication will help you build your credibility and make you
more professional.
 Be your natural self and appear very confident – have the right
attitude and happy disposition in life; control your emotions, and
think before you speak.

Purposive Communication

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Purposive

How important is communication to your

• Body language – this includes facial expressions, gestures, postures and

 Intended communication – refers to planning what and how you

 Unintended communication – it happens when you unintentionally

 Determine your purpose

 Identify your topic

 Develop a practical, useful way to seek for feedback

 Present information clearly and objectively

 Message – the ideas from the source of speaker.

 Encoding – the process of transferring the message.

 Channel – the means to deliver a message such as face to face,

 Decoding – the process of interpreting an encoded message.

Barriers – the factors which may affect the communication process.

 Uphold Integrity – be truthful with your opinion.

 Respect diversity of perspective and privacy – show compassion

 Promote access to communication – give others an opportunity to

 Be open-minded – listen and process the views of other people and

 Develop your sense of accountability – acknowledge responsibility

 Support your message with facts – when you provide an incomplete

 Be concise – Keep it short and simple.

 Provide specific information in your feedback – timely, constructive

 Observe Communication Ethics – observing ethics in

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