Addis Ababa University

School of Commerce

Introduction to Emerging
Technologies
Chapter Two- Data science

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 Contents
 Learning outcomes
 An overview of data science
 Data Vs information
 Data processing cycle
 Data types and their representation
 Data value chain
 Basic concepts of big data
 Hadoop ecosystem
 Review questions

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 Learning outcomes
After the successfully completing this chapter, the students can
Differentiate data and information
Explain data processing life cycle
Differentiate different data types from diverse perspectives
Explain the data value chain
Explain the basics of big data
Analyze Hadoop ecosystem components and their use in big data

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 An Overview of Data Science
 Data science is a multi-disciplinary field that uses scientific methods, processes,
algorithms, and systems to extract knowledge and insights from structured, semi-
structured and unstructured data.

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 Data Vs Information
Data:
 Representation of facts, concepts, or instructions in a formalized manner, which
should be suitable for communication, interpretation, or processing, by human or
electronic machines.
 Described as unprocessed facts and figures.
 Represented with the help of characters such as alphabets (A-Z, a-z), digits (0-9) or
special characters (+, -, /, *, <,>, =, etc.).

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 …Data Vs Information
Information:
 Processed data on which decisions and actions are based.
 Data that has been processed into a form that is meaningful to the recipient and is of
real or perceived value in the current or the prospective action or decision of
recipient.
 Interpreted data; created from organized, structured, and processed data in a
particular context.

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 …Data Vs Information

Source: internet

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 Data Processing Cycle
 Data processing is the re-structuring or re-ordering of data by people or machines to
increase their usefulness and add values for a particular purpose. It has three steps.
Input:
 Data preparation in convenient form for processing. The form will depend on the
processing machine.
 For example, when electronic computers are used for data processing, the input data
can be recorded on hard disk, CD, flash disk and so on.

Source: Introduction to emerging technology module page 23

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 Data Processing Cycle
Processing:
 The input data is changed to produce data in a more useful form.
 For example, interest can be calculated on deposit to a bank, or a summary of sales
for the month can be calculated from the sales orders.
Output:
 The result of the processing step is collected. The particular form of the output data
depends on the use of the data.
 For example, output data may be payroll for employees.

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Data types and their representation
1. Data types from Computer programming perspective: defines the operations
that can be done on the data, the meaning of the data, and the way values of that
type can be stored.
E.G int, bool, char, float, double, string
2. Data types from Data Analytics perspective: there are three common types of
data types or structures: Structured, Semi-structured, and Unstructured data types.

Source: Introduction to emerging technology module page 25

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 Structured Data
 It conforms to a tabular format with a relationship between the different rows and
columns.
 Examples of structured data are Excel files or SQL databases. Each of these has
structured rows and columns that can be sorted.

Source: internet

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 Semi-structured data
 It is a form of structured data that does not conform with the formal structure of data
models associated with relational databases or other forms of data tables, but
nonetheless, contains tags or other markers to separate semantic elements and
enforce hierarchies of records and fields within the data.
 Examples of semi-structured data include JSON and XML

Source: internet

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 Unstructured Data
 It is information that either does not have a predefined data model or is not
organized in a pre-defined manner. Unstructured information is typically text-heavy
but may contain data such as dates, numbers, and facts as well which results in
irregularities and ambiguities that make it difficult to understand using traditional
programs as compared to data stored in structured databases.
 Examples of unstructured data include audio, video files or No-SQL databases.

Source: internet
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 Metadata – Data about Data
 It is not a separate data structure, but it is one of the most important elements for
Big Data analysis and big data solutions.
 Metadata is data about data. It provides additional information about a specific set
of data.
 Example, In a set of photographs, metadata could describe when and where the
photos were taken.

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 Data value Chain
 The Data Value Chain is introduced to describe the information flow within a big
data system as a series of steps needed to generate value and useful insights from
data.

Source: Introduction to emerging technology module page 26

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 …Data value Chain
Data Acquisition:
 The process of gathering, filtering, and cleaning data before it is put in a data
warehouse or any other storage solution on which data analysis can be carried out.
 One of the major big data challenges in terms of infrastructure requirements because
the infrastructure must deliver low, predictable latency in both capturing data and in
executing queries; be able to handle very high transaction volumes, often in a
distributed environment; and support flexible and dynamic data structures.

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 …Data value Chain
Data Analysis:
 Concerned with making the raw data acquired amenable to use in decision-making
as well as domain-specific usage.
 Involves exploring, transforming, and modeling data with the goal of highlighting
relevant data, synthesizing and extracting useful hidden information with high
potential from a business point of view.

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 …Data value Chain
Data Curation:
 The active management of data over its life cycle to ensure it meets the necessary
data quality requirements for its effective usage.
 Its processes can be categorized into different activities such as content creation,
selection, classification, transformation, validation, and preservation.
 Data curation is performed by expert curators that are responsible for improving the
accessibility and quality of data.
 Data curators hold the responsibility of ensuring that data are trustworthy,
discoverable, accessible, reusable and fit their purpose.

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 …Data value Chain
Data Storage:
 The persistence and management of data in a scalable way that satisfies
the needs of applications that require fast access to the data.
 Relational Database Management Systems (RDBMS) have been the
main, and almost unique, a solution to the storage paradigm. However,
the ACID (Atomicity, Consistency, Isolation, and Durability) properties
that guarantee database transactions lack flexibility with regard to
schema changes
 NoSQL technologies have been designed with the scalability goal in
mind and present a wide range of solutions based on alternative data
models.
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 …Data value Chain
Data Usage:
 It covers the data-driven business activities that need access to
data, its analysis, and the tools needed to integrate the data
analysis within the business activity.
 Data usage in business decision-making can enhance
competitiveness through the reduction of costs, increased
added value, or any other parameter that can be measured
against existing performance criteria.

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 Basic concepts of big data
 Big data is the term for a collection of data sets so large and complex that it
becomes difficult to process using on-hand database management tools or traditional
data processing applications.
 In this context, a “large dataset” means a dataset too large to reasonably process or
store with traditional tooling or on a single computer.
 E.g.

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 Basic concepts of big data
Big data is characterized by 3V and more:

Source: Introduction to emerging technology module page 29

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 Clustered Computing
 Individual computers are often inadequate for handling the big data at most stages.
 To address the high storage and computational needs of big data, computer clusters
are needed.
 Big data clustering software combines the resources of many smaller machines,
seeking to provide a number of benefits:
 Resource Pooling  combine available storage space, CPU, …
 High Availability  fault tolerance and availability
 Easy Scalability  expansion in resource requirement without expanding
the physical resources on the machine
 The good example of clustering software is Hadoop’s YARN

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 Hadoop and its Ecosystem
 Hadoop is an open-source framework intended to make interaction with big data
easier. It is a framework that allows for the distributed processing of large datasets
across clusters of computers using simple programming models.
 Gives the massive data storage facility, enormous computational power and the
ability to handle different virtually limitless jobs or tasks.
 The four key characteristics of Hadoop are:
 Economical ordinary computers can be used for data processing
 Reliable stores copies of data on different machines (resistant to HW failure)
 Scalable expand horizontally or vertically by adding few extra nodes
 Flexible store as much structured and unstructured data as you need

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 …Hadoop and its Ecosystem
Hadoop Ecosystem has evolved from its four core components:
1. Data management,
2. Data access,
3. Data processing, and
4. Data storage.
It is continuously growing to meet the needs of Big Data.

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 Source: Introduction to emerging technology module page 31
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Big Data Life Cycle with Hadoop
Has 4 stages:
1. Ingesting: transferring data into to Hadoop from various sources such as relational
databases, systems, or local files. Sqoop transfers data from RDBMS to HDFS
2. Processing: the data is stored and processed. The data is stored in the distributed
file system, HDFS, and the NoSQL distributed data, HBase. Spark and MapReduce
perform data processing.
3. Computing and analyzing: data analyzation using processing frameworks such as
Pig, Hive, and Impala. Pig converts the data using a map and reduce and then
analyzes it.
4. Visualizing: accessing the result, performed by tools such as Hue and Cloudera
Search.

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 Review Questions
 Briefly explain data Vs information?
 Discuss data and its types from computer programming and data analytics
perspectives?
 Briefly explain each steps of data value chain?
 List out and discuss the characteristics of Big Data?
 What is Hadoop system? What is it used for?

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 END!!
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