Decision Under Uncertainty
Decision Under Uncertainty
Under
Uncertainty
FOR STUDENTS IN MANRECO
1ST SEMESTER AY 2019-2020
Decision-making under
Uncertainty
A decision problem where a decision-maker is aware of
various possible states of nature but has insufficient
information to assign any probabilities of occurrence to
them.
There are many unknowns and no possibility of knowing
what could occur in the future to alter the outcome of a
decision
A situation of uncertainty arises when there can be more
than one possible consequences of selecting any courses of
actions.
Examples of decision-making
under uncertainty
Launching a new product
A major change in marketing strategy
Opening your first branch
All these could be influenced by such factors as the reaction of
competitors, new competitors, technological changes, change in
customer demand, economic shifts, government legislation and
a host of conditions beyond your control.
Methods of DMU
1) Maximin Criterion
2) Maximax Criterion
3) Regret Criterion
4) Hurwicz Criterion
5) Laplace Criterion
Maximin Criterion
A1 27 12 14 26 12 27
A2 45 17 35 20 17 45
A3 52 36 29 15 15 52
Solution
A1 25 24 21 0 25
A2 7 19 0 6 19
A3 0 0 6 11 11