Scribd Logo
Upload

Welcome to Scribd!

  • 110 views

    Roots Canada - Group#5

    Uploaded by

    rini john
    The document provides an overview of Iceland as a potential market entry for an international business. It discusses Iceland's political, economic, social, technological, legal and environmental factors. These include Iceland having the oldest democracy since 930 AD, a thriving tourism-based economy, and being highly connected with fiber optic networks. The document then proposes a market entry strategy for the clothing brand Roots, including opening a retail outlet in Reykjavik, targeting all age groups and offering activewear. It discusses communication, distribution, and pricing strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Roots Canada - Group#5

    Uploaded by

    rini john
    110 views15 pages
    The document provides an overview of Iceland as a potential market entry for an international business. It discusses Iceland's political, economic, social, technological, legal and environmental factors. These include Iceland having the oldest democracy since 930 AD, a thriving tourism-based economy, and being highly connected with fiber optic networks. The document then proposes a market entry strategy for the clothing brand Roots, including opening a retail outlet in Reykjavik, targeting all age groups and offering activewear. It discusses communication, distribution, and pricing strategies.

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document provides an overview of Iceland as a potential market entry for an international business. It discusses Iceland's political, economic, social, technological, legal and environmental factors. These include Iceland having the oldest democracy since 930 AD, a thriving tourism-based economy, and being highly connected with fiber optic networks. The document then proposes a market entry strategy for the clothing brand Roots, including opening a retail outlet in Reykjavik, targeting all age groups and offering activewear. It discusses communication, distribution, and pricing strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    110 views15 pages

    Roots Canada - Group#5

    Uploaded by

    rini john
    The document provides an overview of Iceland as a potential market entry for an international business. It discusses Iceland's political, economic, social, technological, legal and environmental factors. These include Iceland having the oldest democracy since 930 AD, a thriving tourism-based economy, and being highly connected with fiber optic networks. The document then proposes a market entry strategy for the clothing brand Roots, including opening a retail outlet in Reykjavik, targeting all age groups and offering activewear. It discusses communication, distribution, and pricing strategies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 15

    IP6173-3: International Business Management

    Presented by:
    Divya Nageli
    Karamvir Singh
    Srishti Khanna
    Rajwinder
    Pushpdeep
    P – Political Situation
    • Oldest assembly democracy since 930 AD

    • Became fully democracy in 2021

    • Lowest tax in Europe

    • Strong fiscal policy

    • Benefit of EFTS
    E – Economic
    • Business easy country

    • High VAT but the less top tax

    • Low unemployment rate

    • Very high average wage

    • High purchasing power


    S – Social factors
    • Islandic language

    • Multilingual destination

    • Famous cuisines

    • Reykjavik- tourist destination

    • Religion- Lutheran state church


    T – Technological facts
    • Second highest information technology skills

    • Top 10 among readiness in technology

    • Linked through fiber optic underwater system

    • 90% of the population has access to high-speed fiber-optic

    • Set up Science and technology policy council


    L – Legal system
    • Independent judiciary system
    • Following civil law
    • Three tiers of the judicial system
    • Member of the European Economic Area
    • Strict labour law
    • Strict laws for Intellectual property
    E – Environment factors
    • High connectivity through road, water, and air
    • Generally cold region
    • High producer of greenhouse gases
    • Regularly working on Kyoto commitment
    • Regularly faces many kinds of natural hazards
    Market Entry Strategy

    Assess the Target Market


    • 39% of Iceland’s annual export
    revenue and contributes about 10% to
    the country’s GDP.

    • Tourism-based economy

    • Thriving nightlife & music festivals Assess the customer capabilities

    • Experience all the seasons • Highest country Purchasing power parity


    conversion factor of 138.33 LPU

    • Average rate salary of $5,058


    Market Entry Strategy

    Product Analysis and Market Segmentation


    • Retail outlet at Reyjkavik

    • Outdoor city famous for Sightseeing, museums, Art


    Galleries, Concerts, shopping Whale watching, etc. Distribution Strategy
    • All age groups • Canada-European Free Trade
    Association (EFTA)
    • Gender-free sizes and extended sizes
    • Warehouse - sold on our retail
    • Active wear collections and nature wear clothes.  outlet
    Market Entry Strategy

    Communication Strategy Pricing Strategy


    • Pull marketing communication strategy
    • Existing clothing brands - Hildur
    • Active on social media Yeoman, 66* North, Inklaw, Usee
    Studio, etc.
    • Brand awareness - social websites like
    Instagram, Facebook, YouTube, etc. • Predatory pricing strategy

    • Website: Roots • Online promotions and price


    balancing
    Conclusion:
    Thank you

    Have a good day!

    You might also like