EduTech Business

Before and After Covid 19

Presented to:
HSB,
GJUS&T
Presented by:
Tarun
(220101010046)
MBA General
 What Is Edutech?
 Edutech, or education technology, is the practice of
introducing information and communication technology
tools into the classroom to create more engaging, inclusive
and individualized learning experiences.
The influx of EduTech tools are changing classrooms in
a variety of ways.

 EduTech robots: that can

take notes and record lectures
for absent students.

 Virtual Reality Lessons:

access to visual information
and the opportunity to practice
learned material in a simulated environment  
 EduTech Tools
 Gamified classroom: games can
educate students and maintain a higher
level of engagement than in a traditional
education model.

  IOT Devices: ability to

create digital classrooms
for students  
 BlockChain tools: assisting teachers with grading
tests and holding students accountable for homework.
 In a 2018 study,
86 percent of
eighth-grade
teachers agreed
that using
technology to
teach students is
important. And 75
percent of the
study’s teachers
said technology
use improved the
academic
performance of
students.
 How Does Edutech Help Students and
Teachers?
Benefits of Edutech for Students:

 Increased Collaboration : Cloud-enabled tools and tablets are

fostering collaboration in the classroom. Tablets loaded with
learning games and online lessons give children the tools to solve
problems together.

 24/7 Access to Learning: IoT devices are making it easier for students
to have full access to the classroom in a digital environment.
Whether they’re at school, on the bus or at home
 “Flipping” the Classroom: Edutech tools are flipping the traditional notion of
classrooms and education. Traditionally, students have to listen to lectures or read
in class then work on projects and homework at home. With video lectures and
learning apps, students can now watch lessons at home.
 Personalized Educational Experiences: Edutech opens up
opportunities for educators to craft personalized learning plans
for each of their students. This approach aims to customize
learning based on a student’s strengths, skills and interests.

 Attention-Grabbing Lessons: Do you remember sitting in

class, half-listening, half-day dreaming? Now, with a seemingly
infinite number of gadgets and outside influences vying for a
student’s attention, it’s imperative to craft lesson plans that are
both gripping and educational.
 Benefits of Edutech for Teachers
 Automated Grading:
Artificially intelligent edutech
tools are making grading a
breeze. These apps use
machine learning to analyze
and assess answers based on
the specifications of the
assignment.
 Classroom Management Tools: Educational technology has the
potential to make everything — from the way teachers
communicate with their students to how students behave — a
little easier. There are now apps that help send parents and
students reminders about projects or homework assignments.

 Paperless Classrooms: Printing budgets, wasting paper and

countless time spent at the copy machine are a thing of the past
thanks to edutech.
New Tech Trends That Will Transform Education
1. AR / VR / MR :
 Augmented reality (AR), virtual reality (VR), and mixed reality (MR)  have
already positively impacted a number of different industries such as
healthcare and entertainment. 
 The use of these tools means access to visual information and the
opportunity to practice learned material in a simulated environment. These
exercises allow students to apply cultivated knowledge in real-time.

2. Adaptive Learning:
 A traditional learning model is designed around the idea that all students
learn at the same pace and should focus on the same kind of information.
 Data science and artificial intelligence make adaptive learning possible by
adapting the materials as it is presented based on the student’s
performance.
3. Redesigned Learning Spaces
 Transformation in the educational environment should center a
personalized experience that creates boundless opportunities for learning.
 From putting smart devices like smart boards and smart desks into
classrooms to redesigning universities to informal learning campus
spaces, these changes facilitate collaboration and cooperation that will
mirror future workplaces.

4. Gamification
 Games have a lot of potential in engaging students. They encourage
healthy competition and improve performance while providing anchoring
content that is relevant beyond the classroom.
 Games offer instant feedback that makes students want to continue using
them and advancing their skills.
5. Learning From Anywhere
 Access to learning opportunities is still a big social concern. With emerging
technology, it’s become significantly easier to study from anywhere.
 Students are now able to connect with their teachers through virtual conferences
and adult learners can access a variety of courses online.
Indian EduTech Companies
 Examples of Successful EduTech Companies
1. BYJU’S:-
Byju's (stylised as BYJU'S) is an Indian
multinational educational technology company, headquartered in
Bangalore. As of March 2022, Byju's is valued at US$22 billion and
company claims to have over 115 million registered students. 
Byju's app was developed by Think and Learn Pvt. Ltd, a company which
was established by Byju Raveendran, Divya Gokulnath and a group of
students in 2011. Byju, an engineer by profession was coaching
students in mathematics since 2006. 
In initial days the company focused on offering online video-based
learning programs for the K-12 segment and for competitive
exams.In 2012, the firm entered Deloitte Technology Fast 50 India
and Deloitte Technology Fast 500 Asia Pacific ratings and has been
present there.
2. Scratch:-
From the genius minds of the Massachusetts Institute of Technology
(MIT) came Scratch. Scratch is an introductory programming
language designed to help young children grasp the
fundamentals of programming. 
Scratch allows kids to drag-and-drop different programming blocks
to create different types of modules, games, and useful software.
With the tech industry growing at such high velocity, technical skills
are useful for kids to pick up early. Scratch can be a gateway to
more advanced programming languages like Python.  
3. Top Hat :-
Keeping in mind that virtually every student has a smartphone in their
pocket, Top Hat delivers a powerful solution for engaging students
using their smart devices. 
The company also offers solutions for tracking attendance and
administering take-home assignments. This approach to using devices
that oftentimes distract students to engage is brilliant and shows a lot
of potential for further use.
4. Coursera:- 
Tackling the online course market head-on, Coursera takes an all-
inclusive approach. By providing courses taught by highly-qualified
instructors and even offering certifications for completed
coursework, Coursera aims to make education more attainable. 
Coursera promises accessible pricing for courses taught by instructors
from top universities and companies like Stanford, IBM, and
Google. They deliver on this promise from every angle, as user
feedback is great all-around for this EduTech platform.
 Edutech Business Model
1.FREEMIUM Model: Free + Premium.
 Free = Limited Services , Premium = Full Services
 Examples: Unacademy , Netflix etc

2.Free Trial Model:

 Full Services for 15 day or 30 day.
 Examples: Udemy, Upgrad, Toppr etc
 Edutech Business Model
3.Advertisement Model:
 Services with Ads (Profit From Ads Agency)
 Ads Free Services (Profit From Paid User)
 Examples Youtube , Dailymotion etc

4.Institutional Model:
 Direct Sell Product or Service to School or University.
 Examples e-PG Pathshala, e-Adhyanan etc
Before and After Covid 19
 While the countrywide lockdown — due to the pandemic — wreaked
havoc across sectors and industries in the Indian market, the shutting
down of schools and colleges saw the emergence of many edtech
products and services and a rise in adoption. 
 Based on a study of 35 top online learning platforms, a SimilarWeb
survey revealed that between April 2019 to March 2020, edtech segment
saw an increase in user visits by 26% compared to the same period
between 2018-19.
 The survey further went to state that while before the pandemic, school-
level online learning platforms such as Vedantu, LearnCBSE, BYJU’S,
Toppr, Tiwari Academy, Meritnation and Gradeup collectively captured
51.25% of the traffic share. This share shifted towards massive open
online courses (MOOC) — such as Udemy, Coursera and Toppr — in the
first 28 days post the lockdown.
 The novel coronavirus has disrupted services and supply chains
across the globe, forcing most industries and businesses to rely on
technology.
 This outbreak has also caused many educational institutions to
suspend attendance, delay examinations and hurriedly search for
ways to ensure seamless learning and academic study for their
students. 
 Educational technology (EduTech) companies and their services have
seen a major increase in their usage. Numerous platforms have been
launched, re-advertised, upgraded and made even more accessible to
the average consumer due to their growing demand in these
unprecedented times.
 Conclusion
 It’s hard to predict where EduTech is going from here. The
EduTech industry is one of the leaders in innovative
technology. There is already so much innovation that has
occurred. And there’s so much more potential. 
 Despite the fact that online education opens many
possibilities for both students and teachers, it can also
widen social inequalities in India. With regard to
online education, we must ensure that all our policies
and interventions are inclusive. India will lead the
way ahead with good vision and sincere efforts.
 References
 builtin.com/edtech

 trio.dev/blog/what-is-edtech

 en.wikipedia.org/wiki/Educational_technology

 community.nasscom.in/communities/product-startups/the-
edtech-story-3-edtech-in-india-pre-covid-vs-during-covid.html
Thank You