Ai Marketing Presentation

COMPARATIVE ANALYSIS OF
AI MARKETING STRATEGY
BETWEEN
THE AMERICAN MARKETING
ASSOCIATION
(AMA)
AND
GOOGLE
P R E S E N T E D B Y:
DIANE MOUTRAN
ELIE ABOU JAOUDE
JANA HANACH
ZAHY AL ASMAR 1
WHAT IS ARTIFICIAL INTELLIGENCE MARKETING?
 AI Marketing is a technique used for improving the customer journey

predicting his next step, creating personalized content and allowing
the customer to be involved and engaged in the business.
 By collecting customer data, businesses can accomplish the work with

greater ways and provide the clients with exquisite experience.
2
AMERICAN MARKETING
ASSOCIATION
• The AMA is a professional, non-profit organization for marketers with over 45,000 members globally (in
92 countries).
• The American Marketing Association was founded to enhance marketing science and has always
prioritized improving marketing management through marketing expertise gathered through research,
recording, and communicating information. Today, the AMA works to increase interest in and concern for
education, to aid marketing professionals in their endeavors toward personal and professional growth.
• The AMA provides resources, training, research, and a supportive community to help enhance their
career.
3
GOOGLE
• The goal and mission of Google is to organize the world's information and make it accessible
and valuable to everyone.
• Making our life easier by utilizing Google products that are accessible and useful for education,
for business, for marketer, for creativity, for disability, for crisis and pandemic and many more.
• Many Google products, including Google Translate, Gmail, the search engine, AdWords,
voice-controlled Assistant, and others, incorporate artificial intelligence.
4
HOW AMA AND GOOGLE IMPLEMENT AI
INTO THEIR MARKETING?
• AMA uses the rasa.io to collect • Google created flexible search advertising, which
member interest data in order to create automatically determine the best-performing ad
creative for certain search queries by testing
a custom collections of articles for
alternative versions of a brand's ad
every newsletter reader.
• Ads that adapt automatically to better fit
• Personalized email messages based on consumers' searches.
which articles are the most relevant to • Audience engamenent to grow, discover and learn
the person. from training that empower education through
• Displaying it at the top of the technology.
newsletter everyday to optimize its • Effective ways to optimize SEO

visibility to readers. • Voice and image search
5
WHAT ARE THE ADVANTAGES AND BENEFITS?
• They were able to raise their send frequency while • Improve the entire client experience
saving a significant amount of time by moving to
• Saves Time and money
rasa.io.
• They improved visibility. • Google maps helps to find, explore and support
• They have been able to attract more users to their places search in addition to save location.
website. • Android tool to assist persons who have
• Audience engamenent in their marketing strategy. communication difficulties to increase their
• Improve the material that the clients' members get. communication. Increase online engagement.
• Email tools unique email customized and personalized • Work for a mission to fundraise, contribute time
• Capture and maintain the attention of their valuable money.
audience.
• Information privacy and users protection
• Keeping them informed of the newest marketing news
and engaged with the organization. • Advancing Suistainanbility
• Improved Sales • Create positive impact to make a positive
• Saves Time and money difference in the global world. 6
WHAT CHALLENGES LIE AHEAD FOR THESE
COMPANIES?
1. Lack of Knowledge of AI Systems

2. Challenges in Integration
3. Understand your tech usage, disconnect when needed, and create healthy h
abits.
4. Developing AI practices that are responsible and sharing knowledge, resear
ch, and other resources with the world.
5. Learn more about Responsible AI
6. Constantly Changing Marketing Landscape.
7
CONCLUSION
• Committed to significantly enhancing improving and influencing as
many people's lives as possible. Google is playing a vital role in our
lives by using artificial intelligence and machine-learning strategies
are the digital marketing methods for a better futures.
• Adopting this method of marketing, Google provides us with a
competitive advantage by projecting future trends and consumer
behavior.
• All we need to do is figure out how it fits into our life and in our
business plan.

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COMPARATIVE ANALYSIS OF

 AI Marketing is a technique used for improving the customer journey

 By collecting customer data, businesses can accomplish the work with

newsletter everyday to optimize its • Effective ways to optimize SEO

1. Lack of Knowledge of AI Systems

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