W7 TDN2001

DESIGN AND NEW
ECONOMIES OF DESIRE
WEEK 7: TDN2001
WEEK 1 (27 Feb) Intro
WEEK 2 (6 March) Decolonising design practice
WEEK 3 (13 March) Culturally sensitive design
WEEK 4 (20 March) Public space and the politics of the spectacle
WEEK 5 (27 March) Design and consumer culture
WEEK 6 (3 April) Design, class and issues of taste

ASSIGNMENT 2 DUE: APRIL 6
WEEK 7 (17 April) Design and new economies of desire
WEEK 8 (24 April) Design and identity: feminist perspectives
WEEK 9 (1 May) Design and identity: queer perspectives
WEEK 10 (8 May) Socially inclusive design
WEEK 11 (15 May) Design and environmental perspectives
WEEK 12 (22 May) One-on-one tutor sessions

ASSIGNMENT 3 DUE: MAY 26
TODAY:
Lecture discussion
Reading presentations
Activity - new economies of desire
Assignment 3 research questions
SUMPTUARY LAWS
laws regulating consumption
Do sumptuary laws still exist today?

What are some examples of absolute/aspirational and accessible luxury products?
READING PRESENTATIONS:
Lehmann, Ulrich. "The luxury duality: From economic fact to

cultural capital." Critical Luxury Studies: Art, Design, Media
(2016): 67-87.
Featherstone, Mike. "Luxury, consumer culture and

sumptuary dynamics." Luxury 1, no. 1 (2014): 47-69.
Everyone to be adding notes to the miro

during presentations
READING ACTIVITY:
1: In your groups, find two examples, one of luxury and one of the opposite — “homebrand / no brand”
items. Analyse the techniques/ visual devices used to inform the consumer of the luxury or budget status of
the item. Add your images to the Jamboard and annotate them.
2: Then, select two examples of luxury experiences that are marketed as though they are ‘obtainable’ to all.
Explain in annotations what is actually obtainable and what is not obtainable about each choice. If it is obtainable at
all, consider who would actually realistically be able to obtain it.
3: Discuss the role, boundaries, and responsibilities of creating fantasy in design and the marketing of
design.
ASSIGNMENT 3:
Creating a research question
Develop your own research question based on one of the weekly topics covered between
Weeks 2 and 12.
This essay should demonstrate your capacity for independent research and critical thinking and
this should be demonstrated through a discussion of at least two design artefacts, whether they
be images, objects or spaces. Each artefact should be created by a different designer.
Your two chosen works of design should not be by the same artist or designer.
TURNING BIG, SCARY PROJECTS INTO
BITE-SIZED TASKS
What tasks are required for this project?

BITE-SIZED TASKS
1. Choose topic
2. Brainstorm ideas/concepts
3. Background reading
4. Develop question
What tasks are required for this project? 5. Search further texts - library database
6. Read/note taking
7. Revise direction of question thesis/argument
8. Outline - Structure of the argument
9. Draft
10. Redraft/edit
11. Proofread
BITE-SIZED TASKS
Between now and next week!! 1. Choose topic

2. Brainstorm ideas/concepts
3. Background reading
4. Develop question
What tasks are required for this project? 5. Search further texts - library database
6. Read/note taking
7. Revise direction of question thesis/argument
8. Outline - Structure of the argument
9. Draft
10. Redraft/edit
11. Proofread
Choose a topic that interests you! This is really important - you are more likely to remain
engaged with the task and strive to do well on the assignment if you are researching and
writing about a topic that genuinely interests you.
For next week, answer the following questions to help you select your topic:
a. What TDN2001 topics have you found most interesting?

b. For each area that has interested you, compile a list of ideas/key concepts and
words you could use to shape a question related to the topic
c. What design objects can you think of for these topics?
Remember that in your essay your chosen design objects are there to support the concepts
you are discussing.
● How do designers incorporate issues and methods of decolonisation in their practice?
● How can design be an agent for social change in the public sphere?
● How does design 'aestheticise' daily life?
● How does design perpetuate hierarchies of social difference?
● How does design engage with concepts of value, necessity and morality?
● What are the social functions of luxury in the context of design?
● How does design challenge/perpetuate gendered representations of women?
● How can design be more inclusive of non-normative bodies and sexualities?
● To what extent can designers be held accountable for sustainable practices?
What images/objects/spaces could we compare and contrast to help explore these questions?

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DESIGN AND NEW

WEEK 2 (6 March) Decolonising design practice

WEEK 3 (13 March) Culturally sensitive design

WEEK 5 (27 March) Design and consumer culture

WEEK 6 (3 April) Design, class and issues of taste

WEEK 7 (17 April) Design and new economies of desire

WEEK 8 (24 April) Design and identity: feminist perspectives

WEEK 9 (1 May) Design and identity: queer perspectives

WEEK 10 (8 May) Socially inclusive design

WEEK 11 (15 May) Design and environmental perspectives

WEEK 12 (22 May) One-on-one tutor sessions

Do sumptuary laws still exist today?

Lehmann, Ulrich. "The luxury duality: From economic fact to

Featherstone, Mike. "Luxury, consumer culture and

Everyone to be adding notes to the miro

What tasks are required for this project?

Between now and next week!! 1. Choose topic

a. What TDN2001 topics have you found most interesting?

● How does design 'aestheticise' daily life?

● How does design perpetuate hierarchies of social difference?

● What are the social functions of luxury in the context of design?

● How does design challenge/perpetuate gendered representations of women?

● How can design be more inclusive of non-normative bodies and sexualities?

● To what extent can designers be held accountable for sustainable practices?

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