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    Creativity + Barriers

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    FYP NAI HOTA
    This document is a lecture on entrepreneurship that discusses creativity and innovation. It defines creativity as developing new ideas and looking at problems in new ways, while defining innovation as applying creative solutions to real world problems. It also discusses overcoming paradigms, or conventional ways of thinking, as well as barriers to creativity like fear of failure. Finally, it provides questions that can spur imagination and help generate new ideas.

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    Creativity + Barriers

    Uploaded by

    FYP NAI HOTA
    24 views19 pages
    This document is a lecture on entrepreneurship that discusses creativity and innovation. It defines creativity as developing new ideas and looking at problems in new ways, while defining innovation as applying creative solutions to real world problems. It also discusses overcoming paradigms, or conventional ways of thinking, as well as barriers to creativity like fear of failure. Finally, it provides questions that can spur imagination and help generate new ideas.

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    5. Creativity + Barriers

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    This document is a lecture on entrepreneurship that discusses creativity and innovation. It defines creativity as developing new ideas and looking at problems in new ways, while defining innovation as applying creative solutions to real world problems. It also discusses overcoming paradigms, or conventional ways of thinking, as well as barriers to creativity like fear of failure. Finally, it provides questions that can spur imagination and help generate new ideas.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    24 views19 pages

    Creativity + Barriers

    Uploaded by

    FYP NAI HOTA
    This document is a lecture on entrepreneurship that discusses creativity and innovation. It defines creativity as developing new ideas and looking at problems in new ways, while defining innovation as applying creative solutions to real world problems. It also discusses overcoming paradigms, or conventional ways of thinking, as well as barriers to creativity like fear of failure. Finally, it provides questions that can spur imagination and help generate new ideas.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 19

    ENTREPRENEURSHIP

    Lecture No: 5
    Resource Person:
    Malik Jawad Saboor
    Assistant Professor
    Department of Management Sciences
    COMSATS Institute of Information Technology
    Islamabad.
    Previous Lecture Review

    • Role of Entrepreneurs in
    • Economic Development
    • The Entrepreneurial Process
    • Carol Moore’s Model of Entrepreneurial
    Process
    • The Timmon’s Model of Entrepreneurial
    Process
    • 10 D’s of Entrepreneurship
    • 9 F’s of a successful Firm
    Objectives

    • Understand Difference between Creativity and


    Innovation
    • Understand Paradigms
    • Barriers to Creativity
    • How to Spur Imagination
    Creativity and Innovation

    Creativity – the ability to develop new ideas


    and to discover new ways of looking at
    problems and opportunities; thinking new
    things.
    Innovation – the ability to apply creative
    solutions to problems or opportunities to
    enhance or to enrich people’s lives; doing
    new things.
    Entrepreneurship

    • Entrepreneurship – the result of a disciplined,


    systematic process of applying creativity and
    innovation to the needs and opportunities in
    the marketplace.
    • Entrepreneurs connect their creative ideas
    with the purposeful action and structure of a
    business.
    Failure: Just Part of the Creative
    Process!

    • For every 3,000 new product ideas:


    – Four make it to the development stage.
    – Two are actually launched.
    – One becomes a success in the market.
    • On average, new products account for 40 percent of
    companies’ sales!!
    • Creativity is an important source for building a
    competitive advantage.
    Can We Learn to Be Creative?

    Yes!

    By overcoming paradigms and by suspending


    conventional thinking long enough to consider new
    and different alternatives!
    Paradigm

    ILLEGAL
    BUSINESSMAN IMMIGRANTS

    STUDENTS
    Paradigm
    Paradigm
    Right-Brained, Creative Thinkers
    • Always ask, “Is there a better way?”
    • Challenge custom, routine, and tradition.
    • Are reflective.
    • Are prolific thinkers.
    • Play mental games.
    Right-Brained, Creative Thinkers
    • Realize that there may be more than one
    “right” answer.
    • See mistakes as pit stops on the way to
    success.
    • See problems as springboards for new ideas.
    • Relate seemingly unrelated ideas to a
    problem.
    • Have “helicopter skills.”
    Left-Brained or Right-Brained?
    • Entrepreneurship requires both left-and right-
    brained thinking.
    – Right-brained thinking draws on divergent
    reasoning, the ability to create a multitude of
    original, diverse ideas.
    – Left-brained thinking counts on convergent
    reasoning, the ability to evaluate multiple ideas
    and to choose the the best solution to a problem.
    Barriers to Creativity
    • Searching for the one “right”
    answer
    • Focusing on “being logical”
    • Blindly following the rules
    • Constantly being practical
    • Viewing play as frivolous
    Barriers to Creativity
    • Becoming overly specialized
    • Avoiding ambiguity
    • Fearing looking foolish
    • Fearing mistakes and failure
    • Believing that “I’m not creative”
    Questions to Spur the Imagination

    • Is there a new way to do it?


    • Can you borrow or adapt it?
    • Can you give it a new twist?
    • Do you merely need more of the same?
    • Less of the same?
    Questions to Spur the Imagination

    • Is there a substitute?
    • Can you rearrange the parts?
    • What if you do just the opposite?
    • Can you combine ideas?
    • Can you put it to other uses?
    Questions to Spur the Imagination

    • What else could you make from this?


    • Are there other markets for it?
    • Can you reverse it?
    • Can you rearrange it?
    • What idea seems impossible, but if executed
    would revolutionize your business?
    Lecture Review

    • Understand Difference between Creativity and


    Innovation
    • Understand Paradigms
    • Barriers to Creativity
    • How to Spur Imagination

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