MODERN

LAYOUT DESIGN
 MINIMALIST DESIGN
Don’t make your newsletter look crowded or too busy. Use lots of white space where
you can. Newsletter have always looked crowded in the past, but modern design tends to
use more white space, thus giving more importance to the images and text you do have on
a page.

To give you an extreme example, imagine an entire page with only a single word in
the middle: "Desire." That forces all the attention on that one word and the possible
connotations. That might be extreme, but the concept of using more white space and
making your newspaper look less crowded is valid. Put more space between images and
text. Space text out more, and put more white space between paragraphs, columns, and
other text boxes.
 HAVE GOOD COLOR SCHEMES
Don't use too many colors. That just looks messy. Know what colors go well together
and which ones clash. On a newsletter, colors will always print darker than what is on
your computer screen so it is important to lighten up your colors. Learn which colors go
well together.
-it only uses one colour or hue.
-uses colour next to each other on the colour wheel.
-are opposite to each other on the colour wheel.
-uses colour either on the side of the compliment.
-uses colour that are evenly space forming perfect triangle on the wheel.
-form rectangle on the wheel using not one but two complimentary colour pair.
 FLAT LOOK
Try not to use 3D effects, bevels, or too many shadows. Those styles went out last
decade when they were novelties at the time. It is the flat appearance that looks clean and
stylish.
 GRID OR GEOMETRIC PATTERNS
Modern design often employs images in a grid or geometric pattern. Again, this gives
your project a fresh, clean look with straight lines and easy on the eyes visuals. A
newsletter is often laid out in columns. Each cloumn should be the same proportions -
particularly in width.
try to keep your columns the same width and alignes with each other up and down.
leave more space between columns than not. there is a tendency to want to cram the
columns together to get more information on the page, but that create a very busy and
loud design.
CHOOSE EASY-ON-THE-EYES FONTS
Your articles and stories are central to your newsletter design and layout. Don't use
fonts that are difficult to read or make out. Use fonts that the eye can pick up on easily and
avoid using many different kinds of fonts. Stick with the same font for each of your
different text groupings: your main text, your titles, your subtitles, and your headings.
CHOOSE EASY-ON-THE-EYES FONTS

The quick brown fox jumps over the lazy dog.

The quick brown fox jumps over the lazy dog.

The quick brown fox jumps over

 STAY CONSISTENT IN YOUR FONT
SIZES
Different sized fonts can be used, but stay consistent. When your body text suddenly
gets larger, it has an unconscious impact on your readers. Not only does it look messy, but
it creates a visual detraction from the message.

Headlines are in Myriad Pro, Bold. Size is up to your discretion.

The quick brown fox jumps over the lazy dog

In bylines, names are in ALL capitals, bold, italic, size 9.5.

by: JOHN LHERR N. DULIN

 STAY CONSISTENT IN YOUR FONT
SIZES
Article text is Minion Pro, regular.

SEA Games: 3-gold winner Caloy Yulo not done yet

by: Dyan Castillejo-Garcia

Yulo realistically has a chance to win two more gold medals – in vault and parallel bars on
Monday – events he excelled in at the world championships.
 ALIGNMENT IS ESSENTIAL!
It may seem tedious, but a well-aligned newspaper will standout as being far superior
to those that are not aligned properly. Here are some areas of alignment you should
consider:

Columns — Make sure your columns are the same width and either aligned at the top or
the bottom and evenly spaced between themselves.
Pictures — Align pictures to each other where you can and to text where appropriate.
Always try to show straight lines.

Titles — Align titles vertically or horizontally where obvious. Centering titles over
columns will also look good.

 ALIGNMENT IS ESSENTIAL!
Horizontal and Vertical Spacing — If you have space on the right, make sure there
is the exact same amount of space on the left. If you have space between a title and a
textbox, make sure that you keep the same spacing between other titles and textboxes.

 Keep picture aspect ratios — If you need to shrink a picture on only one side only
(vertically or horizontally) to make it fit a particular space, don't shrink it. This will only
make your picture look fat or skinny instead of natural. Instead, crop it. It is always better
to crop the picture to align it than to make an image look unnatural.

 MANAGE FREE SPACE
Empty space is as important as the space you do use. Leaving large holes in your
newspaper design is not wise, but trying to use all the free space up may not be wise
either. Well positioned empty or white space can make a newsletter really stand out, look
clean, look fresh, and look elegant.