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    Lesson 1

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    alfierapisura
    The document introduces three types of literacy: media literacy, information literacy, and emerging technology literacy. [1] Media literacy involves critically accessing, understanding, and producing media messages. [2] Information literacy means recognizing when information is needed, locating it, thinking critically about it, and using it to solve problems. [3] Emerging technology literacy refers to the ability to adapt to, understand, evaluate, and make intelligent decisions about new technologies.

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    Lesson 1

    Uploaded by

    alfierapisura
    23 views16 pages
    The document introduces three types of literacy: media literacy, information literacy, and emerging technology literacy. [1] Media literacy involves critically accessing, understanding, and producing media messages. [2] Information literacy means recognizing when information is needed, locating it, thinking critically about it, and using it to solve problems. [3] Emerging technology literacy refers to the ability to adapt to, understand, evaluate, and make intelligent decisions about new technologies.

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    The document introduces three types of literacy: media literacy, information literacy, and emerging technology literacy. [1] Media literacy involves critically accessing, understanding, and producing media messages. [2] Information literacy means recognizing when information is needed, locating it, thinking critically about it, and using it to solve problems. [3] Emerging technology literacy refers to the ability to adapt to, understand, evaluate, and make intelligent decisions about new technologies.

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    23 views16 pages

    Lesson 1

    Uploaded by

    alfierapisura
    The document introduces three types of literacy: media literacy, information literacy, and emerging technology literacy. [1] Media literacy involves critically accessing, understanding, and producing media messages. [2] Information literacy means recognizing when information is needed, locating it, thinking critically about it, and using it to solve problems. [3] Emerging technology literacy refers to the ability to adapt to, understand, evaluate, and make intelligent decisions about new technologies.

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    of 16

    MEDIA AND

    INFORMATION LITERACY
    The course introduces the •
    learners to basic understanding
    of media and information as
    channels of communication
    and tools for the development
    .of individuals and societies
    It also aims to develop students •
    to be creative and critical
    thinkers as well as responsible
    users and competent
    producers of media and
    .information
    Introduction
    • In Digital era : we are using digital media
    • Information : is available in large amounts
    through many tools especially digital ones.
    • Marshall McLuhan is a famous scientist in the
    field of media who said that : “the world has
    become a global village“.
    village
    • Media influences: perceptions, beliefs and
    attitudes.
    • Media consumption: depends on user
    communication and the availability of digital
    products.
    What is LITERACY ?

    Literacy is the state of being able to


    read and write ( Longman dictionary )

    Literacy includes visual , electronic


    and digital forms of communication.
    Media literacy
    Media literacy is the ability to:
    •access the media
    •understand
    •critically evaluate media content
    •create communications / produce messages

    •Media literacy cares about how people comprehend,


    interpret , analyze and compose media messages.

    Example : Facebook , website or blog ……passive or active audience


    Egyptian Army (sms) in the revolution
    Q
    Media literacy
    • Children and youth especially adolescents
    exposed to a large amount of media messages
    for entertainment through television, internet, music,
    movies and videogames.
    • Therefore Media literacy plays a role in the
    socialization when children and youth exposed to
    these messages.

    Entertainment leads to socialization

    • There is a need to understand the media work and


    citizens should know the political, ideological,
    economic and cultural dimensions of media.
    Information literacy
    Means To :
    Recognize when information is needed
    Identify
    Locate
    Think critically
    Evaluate
    Use information to solve a problem

    Note: Ward argument (2006) states that


    info. Lit. includes media lit.
    Information literacy
    Comparison
    Information literacy Media literacy Simil. &
    diffe.
    Requires analytic skills Requires analytic skills S
    Critical evaluation Critical evaluation to the S
    media messages
    Sometimes based on New media doesn’t but D
    traditional conceptions media lit. can improve
    traditional print lit. skills
    Interpret complex Disputable valid D
    communicative situations (not sure)
    Soft applied discipline No attempt D

    Not found Commercial communication D


    (advertising)
    Requires technology unclear in media lit. D
    mediated
    Emerging technology literacy
    • Is the ability to:
    adapt
    understand
    evaluate
    make use of the continually emerging innovations in
    information technology
    make intelligent decisions about the adoption of new tools
    & resources.
    Conclusion
    Finally, The article gave us :

    • An overview about 3 main literacies and other new literacies


    definitions.

    •Similarities and differences between Media & Information literacies.

    •The attention to the blurring line between media consumers and


    producers.
    Discussion Questions
    • Do we need media literacy? Why?
    • To what extent we have the awareness of
    using digital tools & resources?
    • Are you a media literate person? & what
    skills do you have?
    • How can we apply media literacy in our
    society? In other words, through what
    channels can we aware people of media
    literacy?
    Useful Links
    • Resources on Media and Media Literacy- University of Michigan,
    http://www.med.umich.edu/yourchild/topics/media.htm

    • The George Lucas Educational Foundation - For improving the


    K-12 learning process ,
    http://www.edutopia.org/
    http://www.edutopia.org/media-literacy

    • Media Awareness Network,


    www.media-awareness.ca

    • Association for Media Literacy,


    www.aml.ca

    • Concerned Children's Advertisers,


    www.cca-kids.ca
    ..… Any Questions

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